Social Identity Archive
Decolonizing African Media Studies
This paper won First Place in the Faculty Paper Awards also known as the Robert L. Stevenson Open Paper Competition. It also won Best Paper in African Journalism Studies Award. Abstract: Drawing […]
(De/Re)Constructing LGBT Characters in Latin America: The Implications of Mexican Dubbing for Translating Marginalized Identities
Abstract: This article responds to calls for more detailed analyses of localization around the world (Castelló, 2009; Levine, 2009) by examining a Mexican dubbing company and its translation of LGBT […]
Magic Swords: The Queer Erotics of Muscled Warriors in 1980s Kids Programming
Abstract: The 1980s featured a niche slate of syndicated shows prizing nostalgia, sex, consumerism, and camp–and often in children’s programming! First-run syndication in this era was rife with the queer […]
Glenna Read received the 2019 Annie Lang Dissertation Award
Glenna Read received the 2019 Annie Lang Dissertation Award from the Information Systems Division of the International Communication Association for her dissertation, “Social identity in advertising: News stories, phenotypic prototypicality, […]
Effects of social identity and Schadenfreude on attitude toward brand sponsoring an instant replay review: The moderating role of rivalry and suspense
Abstract: Used during sport games to guard against incorrect calls by referees, instant replay review has provided sponsoring brands an additional advertising opportunity. Although instant replay video (IRV) encourages sport […]
Sport Team-Endorsed Brands on Facebook: Effects of Game Outcome (Win/Loss), Location (Home/Away) and Team Identification on Fans’ Brand Evaluations
Abstract: Purpose – Applying social identity theory, the social identity-brand equity model and excitation-transfer theory, the purpose of this paper is to examine effects of game outcome (win/loss) and location […]