Media Context Archive
Telenovelas and Turkish Dramas: A Window into Culture, Society and Soft Power
Carolina Acosta-Alzuru (August 2025), “Telenovelas and Turkish Dramas: A Window into Culture, Society and Soft Power,” Council on Foreign Relations. New York, NY. Abstract: There are stories that are addictive. […]
Pro-Veganism on Instagram: Effects of User-Generated Content (UGC) Types and Content Generator Types in Instagram-Based Health Marketing Communication about Veganism
Abstract: Purpose: Through two experiments, this study assessed source and message effects of Instagram-based pro-veganism messages. Design/methodology/approach: Experiment 1 (N = 294) examined effects of organization (brand vs nonprofit) and […]
The Impact of Media Context on Advertising Memory: A Meta-Analysis of Advertising Memory
Abstract: Media professionals and scholars have examined the influence of media context on advertising effectiveness for more than 50 years, but clarity regarding media-context effects remains lacking, amid an abundance […]