Influencer Advertising Archive
Comfort Creators: Gender, Parasocial Relationships, and Emotional Labor
Jessica Maddox, “Comfort Creators: Gender, Parasocial Relationships, and Emotional Labor.” Paper accepted to the Popular Culture Association annual conference, Atlanta, Georgia, April 2026. Abstract: Comfort media has emerged as a […]
Simulated persuasion in extended realities: Virtual influencers in immersive virtual environments
Sun Joo (Grace) Ahn & Hatfield, Haley (former Grady Ph.D. student) (in press). “Simulated persuasion in extended realities: Virtual influencers in immersive virtual environments.” Journal of Interactive Advertising. Abstract: With advances in computer-generated technologies […]
“The Effects of Influencer Type (Micro vs. Macro Influencer) and Brand Placement Type of Consumer Responses to Influencer Advertising.”
Taeyeon Kim (Grady PhD Student) was awarded the 2018-2019 American Academy of Advertising Dissertation Award ($2,500) for her proposal “The Effects of Influencer Type (Micro vs. Macro Influencer) and Brand […]