corporate social responsibility Archive
When Advocacy Backfires: Mitigating Moral Outrage in Corporate Social Advocacy
Yanan Wu, Lanlan Zhang (Ph.D. student), Yi (Ansley) Zhao (Ph.D. student), and Alayoubi Rehab. “When Advocacy Backfires: Mitigating Moral Outrage in Corporate Social Advocacy.” Accepted for presentation at the International Public Relations […]
When CSR Meets Mobile SNA Users in Mainland China: An Examination of Gratifications Sought, CSR Motives, and Relational Outcomes in Natural Disasters
Abstract: With the heavy use of mobile social networking applications (SNA), corporations have widely applied corporate social responsibility activities enhanced by mobile technologies (i.e., mCSR) to target stakeholders. This study […]