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Advertising’s Movement to the Connection Era: A New Paradigm for Understanding Connections Among Brands, People, Content, and Technology
Jooyoung Kim (forthcoming). “Advertising’s Movement to the Connection Era: A New Paradigm for Understanding Connections Among Brands, People, Content, and Technology,” International Journal of Advertising. Abstract: This article introduces Connectism as a […]
Advertising Nativeness as a Function of Content and Design Congruence
Abstract: Despite high interest in native advertising, the definition and effectiveness of native advertising remain subjects of debate. To address this problem, we explored the nature of perceived advertising nativeness […]