Content Analysis Archive
Advertising’s Movement to the Connection Era: A New Paradigm for Understanding Connections Among Brands, People, Content, and Technology
Jooyoung Kim (forthcoming). “Advertising’s Movement to the Connection Era: A New Paradigm for Understanding Connections Among Brands, People, Content, and Technology,” International Journal of Advertising. Abstract: This article introduces Connectism as a […]
Content Analysis of JUUL Electronic Cigarette Posts and Comments on Instagram.
Abstract: With an estimated 10.8 million adult users, particularly amongst 18 to 24-year olds, e-cigarette use is an increasingly serious health issue within the United States. These products are often […]