Alumni Awards profile: Purvi Farahi

Alumni Awards profile: Purvi Farahi

March 01, 2021
Grady Salutes will be virtual this year. Plan to join our celebration on Facebook and YouTube on Friday, April 16.

Video credit: Atlanta Image Arts

The task of strategizing for a global brand has always inspired Purvi Farahi (ABJ ’95). Her view of the advertising sphere expanded greatly because of her experiences as a UGA student.

Farahi on graduation day in 1995. (photo submitted)

“Exposure to ‘real world’ helped me to better understand the multitude of career opportunities in marketing and advertising,” Fahari said. “A school trip to New York to visit advertising agencies opened my eyes to brand management.”

Farahi is the recipient of the 2020 Mid-Career Alumni Award, which is presented to a graduate for their professional achievements, influence, and success in his or her field.

She joins Lindsey Cook (ABJ ’14) and Monica Pearson (MA ’14) as  2020 alumni award winners.

Branding innovation has guided Farahi to multiple positions at Johnson & Johnson in nearly 20 years with the company, including her current role as Vice President, Global Self Care.

Farahi credits her campaigns class and the accompanying campaign competitions during her senior year as a foundational example of the collaborative teamwork needed to accomplish the goals of an international brand.

She now helps manage 25-plus brands that fall under the Johnson & Johnson umbrella.

In addition to her Grady degree, she holds an MBA from the Terry College of Business. She and her husband, Kamyar, a fellow UGA graduate, live in Philadelphia with two children, Shalen and Ashya.

We are celebrating our 2020 Alumni Award winners as their Grady Salutes celebration was postponed due to the coronavirus pandemic. Visit this page for the latest updates on Grady Salutes.