Seo

Ja Kyung Seo is a Ph.D. candidate in the Department of Advertising & Public Relations at the University of Georgia. Her research seeks to understand how emerging technologies, including interactive tools on social media and Artificial Intelligence (AI) applications (e.g., AI chatbots and AI social robots), can be harnessed in the advertising field for the betterment of society. She investigates the psychological mechanism under which such interactive technologies influence individuals’ cognitive and emotional processing of advertisements. She conducts research as a member of the Health and Environmental Advertising Research Team (HEART) at Grady College.

Seo is a recipient of the Graduate School Summer Research Grants issued by the UGA Graduate School (2023), AEJMC Advertising Division Washington Media Scholars Foundation Graduate Research Scholarship (2024), and HSAD Global Research Award (2024).

Education:

• M.A. in Mass Communication, Sogang University, Seoul, South Korea
• B.A. in Psychology, Sogang University, Seoul, South Korea