Broggi
Marilyn Broggi’s research examines the effects of persuasive practices used in digital media. She uses experimental and survey methodology to investigate the psychological processing and effectiveness of native advertisements on social media. Her academic research has been published in the Journal of Interactive Advertising and the Journal of Business Strategy. She also authored a chapter in the book, Social Media and Crisis Communication, 2nd Edition.
She served as the sole instructor to over 350 students in advertising courses at the University of Georgia (UGA) as a graduate student, including “Insights and Analytics” and “Introduction to Advertising.” She also assisted with course instruction for “Advertising Management.”
Marilyn was previously a Marketing Graduate Assistant for UGA Student Affairs, where she authored public relations articles for UGA Today and UGA’s social media accounts to showcase campus-wide programming. Additionally, she worked in marketing at UGA Recreational Sports for 5 years. There, she was awarded top student employee at one of the largest divisions on campus.
She formerly worked as an investigative reporting intern at ABC affiliate WSB-TV Atlanta, the #1 major market news station in the country. She covered police brutality cases, murder cases, and investigated medical practices at Fulton County Jail.
Her passions for both higher education and the First Amendment have led her to advocate for college-level Constitutional literacy legislation in her personal capacity. She has worked on two pieces of legislation that were inspired by a Georgia higher-education law requiring college students to study the Constitution. Marilyn assisted with the bipartisan passage of the South Carolina REACH Act, signed by Governor Henry McMaster in 2021. Because of her work, 21 thousand college students read the U.S. Constitution, the Declaration of Independence, the Emancipation Proclamation, five Federalist Papers, and a document foundational to the African American Freedom Struggle annually. Additionally, she helped craft similar legislation in North Carolina that passed the NC House of Representatives in 2023.
Marilyn is a proud Marine Corps wife to Captain Jameson Broggi and mom to Mary Frances.
Research Publications
Primovic*, Marilyn (2022). “Influencer Crisis Communication during COVID-19 Pandemic: @KatieMCrenshaw.” Social Media and Crisis Communication (2nd Ed.), Routledge.
Lim, J., Evans, N. & Primovic*, M. (2021). Exploring How Disclosure Works for Listicle-Style Native Advertising: The Role of Persuasion Knowledge, Persuasion Appropriateness and Supplementary Effect of Brand Social Media. Journal of Interactive Advertising.
Seo, Y., Primovic*, M. & Jin, Y. (2019). Social Media Strategies for Overcoming Stakeholder Social Media Fatigue: A Trialogue Approach. Journal of Business Strategy (special issue on Transformation of Strategy).
Academic Conference Research
Pfeuffer, A., Phua, J. & Primovic*, M. (2024). Trust but Scrutinize? – An Experimental Explication of Cue-based Trust and Persuasion Knowledge in Online Consumer Product Reviews. American Academy of Advertising Annual Conferences 2024.
Pfeuffer, A., Phua, J. & Primovic*, M. (2021). Trusting on a Whim? A Multi-method Inquiry of Cue based Trust in Online Consumer Product Reviews. The 19th International Conference on Research in Advertising 2021.
Primovic*, M. & Phua, J. (2020). Comparing Expectancy Violations Committed by Influencer Advertising Sources on Social Media. Association for Education in Journalism and Mass Communication (AEJMC) Annual Conference 2020.
Wojdynski, B. W., Hudgens, L, Primovic*, M., Han, N. R., Kim, T. & Evans, N. J. (2020). Label Literacy: How Consumers Actually Interpret Covert Advertising Disclosures. American Academy of Advertising Annual Conference 2020.
Lim, J., Primovic*, M. & Evans, N. J. (2020). The Role of Disclosure on Ranking in Listicle Native Advertising: Exploring the Effect of Direct and Indirect Disclosures. American Academy of Advertising Annual Conference 2020.
Primovic*, M., Hudgens, L., Nowak, G. & Cacciatore, M. (2020). Reducing the Health Risk Posed by Influenza: Relationships Between Health Information Sources Used and Adults’ Flu Vaccination Intentions and Behaviors. [Poster]. International Crisis and Risk Communication Conference 2020.
Awards
American Academy of Advertising Dissertation Competition Award (2021)
Paul C. & Margaret B. Broun Student Support Scholarship, UGA Grady College (2019)
Michael G. Warren Student Employee of the Year Award, UGA Recreational Sports (2017)
Deborah Norville Policy Journalism Scholar, UGA Grady College (2017)
Tyus Butler Scholar, UGA Grady College (2016)
Peyton T. Anderson Journalism Scholar, UGA Grady College (2015)
Education
A.B.J. in Journalism, UGA
M.A. in Advertising and Public Relations, UGA
