Porter

About: Dr. Lance Porter’s teaching specialties focus on creative brand strategies in a rapidly evolving digital and social media landscape.

View Curriculum Vitae

Education

Ph.D., Mass Communication/New Media, University of Georgia
M.A., Mass Communication/Public Relations, University of Georgia
BBA, Business, Mississippi State University

Research Interests and Activities

Dr. Porter is the Karen W. and Daniel J. King Distinguished Professor in Advertising. Prior to joining the faculty at Grady, Porter spent twenty years at Louisiana State University, where he founded the Social Media Analysis and Creation (SMAC) Lab. He is the author and editor of several books and numerous journal articles. His research focuses on emerging media, brand activism and power.

Teaching Specialties

Dr. Porter teaches Digital and Social Communication Strategies, Advertising and Communication Management.

Experience

Porter has focused on digital media since 1995, when he built his first commercial website. As executive director of digital marketing for Disney’s film studio and later on retainer as a creative consultant, he has worked on hundreds of successful film-marketing campaigns. He continues to consult with international clients to evaluate digital creative strategies. Past clients include Disney, Visa, Warner Bros., DreamWorks and the Louisiana Department of Health.

Awards and Fellowships

• LSU Manship Service Award (2024), Top college award honoring service to the university, school, faculty and students.
• Class of 1941 Alumni Professorship (2019), Top university peer award recognizing excellence in instruction at the undergraduate level.
• LSU Rainmaker Mid-Career Scholar Award (2017), Campus peer award recognizing outstanding research, scholarship and creative activity that extends beyond academia.
• Ralph Sims Lifetime Achievement Award (2016), Award presented by the Baton Rouge chapter of the American Advertising Federation honoring lifetime achievement in advertising education.
• AAF Donald G. Hileman Memorial Educator of the Year Award (2010), Peer award presented to top advertising educator in District 7 of the American Advertising Federation (Mississippi, Alabama, Louisiana, Georgia, Tennessee)
• Alumni Faculty Excellence Award (2009, Peer award based on teaching, research and service at the university level.
• Tiger Athletic Foundation Teaching Award (2006-07), Award based on peer and student evaluations of teaching given to top teachers in each college at LSU.
• Clio Award for Advertising Excellence (2002), Silver Award for Internet Advertising, Consumer-Targeted Site, “The Royal Tenenbaums” Official Movie Site
• Hollywood Reporter Key Art Award for Movie Marketing Excellence (2002), Best Internet Web Site, “The Royal Tenenbaums” Official Movie Site