Oh

Seungjae Oh

Ph.D. Student
Headshot of Seungjae Oh.

Seungjae Oh is a Ph.D. student in Mass Communication at the University of Georgia, studying how emerging technologies and media shape human psychology and communication. His research focuses on human–AI interaction, digital media and misinformation, with particular interest in the psychological processes that influence how people collaborate, compete and make judgments in technology-mediated environments. Using experimental and quantitative methods, he examines topics such as human–AI collaboration, psychological ownership, deepfakes, and social emotions.

In addition to his academic work, he serves as a research coordinator for the Cox International Center’s Communication & Media Fellows Program in the Grady College and as an editorial assistant for the Journal of Interactive Advertising.

Education

  • M.A. in Psychology (Consumer/Advertising Psychology), School of Psychology, Korea University

  • B.A. in Psychology, Department of Psychology, Ajou University

Publication

  • Lee, Y., Oh, S., Kim, T., & Bang, H. (2025). ‘Human, you should help others’: how AI disclosure, message assertiveness, and AI anxiety shape consumer responses to AI-generated charitable ads. Journal of Marketing Management (SSCI), 1–28. https://doi.org/10.1080/0267257X.2025.2596021

  • Bang, J., Oh, S., Park, J., Lee, Y., Cho, Y., Park, S., & Kim, T. (2025). Impact of Spatial Presence on Charitable Behavior in the Metaverse: A Moderated Mediation Model of Norm Message and Involvement with Charity. Cyberpsychology, Behavior, and Social Networking (SSCI), 28(3), 202-210. https://doi.org/10.1089/cyber.2024.0434

Conferences

  • Ahn, J., Oh, S., Jung, Y., Moon, J., & Sung, Y. (2026, September 25). When AI Takes the Initiative: Regulatory Focus and the Psychological Consequences of Proactivity in Human–AI Collaboration. Association for Consumer Research Annual Conference 2026, Chicago, IL, United States (poster).

  • Oh, S., & Kim, T. (2026, May 30). Believing The Lie, Doubting The Truth: The Impact of Attitude Congruence on Deepfake Judgment Errors. Korean Society for Consumer and Advertising Psychology Spring Conference 2026, Seoul, Korea.

  • Oh, S., Lee, J., Jeon, S., & Kim, T. (2026, April 4). The Effect of AI's Assistance Type on Consumers' Psychological Responses in Human-AI Collaboration. Korea Advertising Society Spring Conference 2026, Seoul, Korea.

  • Oh, S., Lee, J., Jeon, S., & Kim, T. (2025, November 15). The Effects of Timing of AI Help and Choice Autonomy on Consumer Responses in Human–AI Collaboration. Korean Association of Advertising and Public Relations Autumn Conference 2025, Seoul, Korea.

  • Oh, S., Kim, H., Lee, K., & Sung, Y. (2025, November 7). Effects of Framing and Product Types of Social Media Posts on Envy. Korean Society of Consumer Studies Autumn Conference 2025, Cheonan, Korea.

  • Oh, S., & Sung, Y. (2025, November 7). The Impact of Identity Congruence on Fake News Sharing Intention: The Mediating Effects of Schadenfreude and Perceived Credibility, and The Moderating Effect of Identity Threat. Korean Society of Consumer Studies Autumn Conference 2025, Cheonan, Korea.

  • Oh, S., & Sung, Y. (2025, August 23). Pleasure in Their Pain: The Impact of Political Fit on Fake News Sharing Intention: The Mediating Role of Schadenfreude. Korean Psychological Association Annual Conference 2025, Ilsan, Korea.

  • Oh, S., Kim, H., Lee, K., & Sung, Y. (2025, April 4). The Impact of Experiential Framing and Product Type on Envy in Social Media. Korea Advertising Society Spring Conference 2025, Pangyo, Korea.

  • Ahn, J., & Oh, S. (2024, October 25). “May AI Help You?” The Impact of the Three-Way Interaction Between AI Proactivity, Regulatory Focus, and Task Type on AI Evaluation. Korea Advertising Society Autumn Conference 2024, Gangwon, Korea.

  • Lee, Y., Oh, S., & Kim, T. (2024, October 25). Forced Charity? Effects of Assertive Messaging in AI-Generated Advertisements on Consumer Responses. Korea Advertising Society Autumn Conference 2024, Gangwon, Korea.

  • Ahn, J., & Oh, S. (2024, July 3). The Impact of the Three-Way Interaction Between AI Proactivity, Regulatory Focus, and Task Type on AI Persuasion Effectiveness. Korea Advertising Society Symposium for Next-Generation Scholars 2024, Gangwon, Korea.Kim, G., Oh, S., & Sung, Y. (2024, April 6). The Impact of Short-form Media Usage on Daily Life and Impulsive Consumption: Based on the Experience of Time Distortion and Distorted 

Awards and Scholarships

  • Outstanding Paper Award (Graduate Student Competition Session) – Korean Society for Consumer Advertising Psychology

  • Future Psychologist Award — Korean Psychological Association

Headshot of Seungjae Oh.