Ni

Huiying (Amy) Ni is a doctoral student in Mass Communication at the Grady College of Journalism and Mass Communication at the University of Georgia, where she also serves as the Lab Manager of the Brain, Body, and Media Lab, the co-President of the Grady Graduate Caucus and the Graduate Student Representative of the Undergraduate Curriculum Committee. She is also the Social Media Manager for the Information System Division at the International Communication Association (ICA).

Amy's research examines social media and digital communication, with a particular focus on how identity is expressed and perceived in online communication contexts. Her work explores topics including social media influencers, authenticity and credibility, parasocial relationships, identity and representation, and health and science communication. She is also interested in using psychophysiological methods to examine the audience's cognitive and emotional responses to digital media content. 

Amy earned her M.A. degree in Mass Media Studies also from Grady College, and her two B.S. degrees (in Psychology and Media Communication Studies) from the Florida State University.

Education

• M.A. in Journalism and Mass Communication, Grady College, University of Georgia
• B.S. in Psychology, College of Arts and Sciences, Florida State University
• B.S. in Media Communication Studies, College of Communications & Information, Florida State University

Conferences

• Ni, H., Cacciatore, M. A., Yeo, S., K. (2026). Where Am I in the Conversation? Underrepresented Groups’ Perceptions of Mainstream Science Media Content. International Communication Association 2026. Cape Town, South Africa.
• Evans, N. J., Ni, H., Xiang, H., & Willis, E. (2025). Balancing Risks and Benefits: How Disclosure Specificity and Message Sidedness Shape Consumer Responses to Patient Influencer Pharmaceutical Advertising. Accepted for Presentation at American Academy of Advertising 2026. Austin, Texas.
• Ni, H., Zhang, L., & Read, G. L. (2025). Why Do You Like or Dislike an Influencer? Underlying Cognitive and Emotional Processes. International Communication Association. Denver, CO.
• Ni, H., Cacciatore, M. A., Yeo, S. K., & Freiling, I. (2025). What Does Science Mean to You? Perceptions of Science from Underrepresented Groups. International Communication Association. Denver, CO.
• Walker, D., Perry, E., Wilson, B., Ni, H., McElroy, Q. & Tindall, J. (2025). “I don’t fit the narrative”: Sports Journalists Framing of Angel Reese vs Everybody. Association for Education in Journalism and Mass Communication. San Francisco, CA.