Ben Libon

Benjamin Libon is a Ph.D. student in Mass Communication with a focus in Advertising at the University of Georgia’s Grady College of Journalism and Mass Communication. His research mainly explores how people engage with digital media, examining the psychological and social effects of user-generated, influencer, and brand-created content.

Prior to beginning his doctoral studies, Ben worked for four years in marketing, advertising, and copywriting, gaining experience with an international wholesaler in his home country of Switzerland as well as a U.S.-based tech startup. He later transitioned to higher education and student development, where he discovered a passion for mentoring and supporting students.

Awards

• BEA (Broadcast Education Association) Research Grant
• Awarded one of three annual research grants offered by the BEA for the following project: Libon, B., Cloudy, J (2025). Rage-Baiting videos and their effect on political polarization and extremism.
• Amount Awarded: $2,000
• Alumni Advisor of the Year, Zeta Psi International Fraternity, 2025

Conferences

• Libon, B., Cloudy, J (2025). Rage-Baiting videos and their effect on political polarization and extremism.
• Presentation accepted and to be given at the BEA’s 2026 Convention.
• Libon, B., Haley, E., & Pittman, M (2024). The Impact of Utilitarian Product Reviews on Brand Perception
• Presentation given at the 2025 AAA (American Academy of Advertising) Annual Conference in Pittsburgh, PA.

Education

• M.S., Communication and Information; University of Tennessee, Knoxville
• B.S., Advertising Management; Michigan State University