Joseph Watson, Jr. is the first director of the Public Affairs Communications certificate program at Grady College and is the author of the textbook "Introduction to Public Affairs Communications: A Guide for Practitioners."
(Photo: Dorothy Kozlowski)
Faculty profile: Joseph Watson, Jr.
According to Joseph Watson, Jr., to understand a person, one has to understand who his heroes are and who he admires.
Watson, who spends his days teaching about public advocacy, issues management and shaping public opinion in political contexts, focuses on the ideals of individuals who have helped guide his professional path.
“Encouraging civility and civil discourse are my true motives,” Watson says, explaining not only what guides him, but what characterizes his heroes.
He is proud that his list of heroes is bipartisan, and includes Mother Teresa, William F. Buckley, Jr., Robert F. Kennedy, and Martin Luther King, Jr., among others. And, then there are material nods to his other heroes, including his penchant for bow ties, a tribute to the late Democratic Sen. Pat Moynihan, and his black, horn-rimmed glasses modeled after those worn by Atticus Finch in the film, “To Kill a Mockingbird.”=
It was Watson’s father who planted the seed of a career related to politics at an early age.
Watson grew up in a household where his father, a union steelworker, followed Democratic politics and regularly watched shows like “Meet the Press” on television.
An ideology class in college led him to re-examine his political leanings, with a new fascination for conservatives like former British Prime Minister Margaret Thatcher and later, former Housing Secretary Jack Kemp.
It was also during this time that Watson started tutoring students in economics and realized the satisfaction that comes from teaching.
“I am most comfortable prepping others,” Watson explains. “I like working behind the scenes, and I get a natural high from working with young people to help them achieve their goals.”
Two years out of law school, Watson began working on Capitol Hill where he served as the legislative director for Sen. Peter Fitzgerald, which led to an appointment working on Internet policy in the George W. Bush Administration. A move to the private sector in 2005 brought him to Exelon, a Fortune 100 energy company, where he ultimately served as the director of public advocacy.
Three years ago, the urge to teach returned to Watson, and he left Exelon to serve as the Carolyn Caudell Tieger Professor of Public Affairs Communications. The Public Affairs Professional Certificate program is offered in partnership with the School of Public and International Affairs and is the first of its kind in the country, offering an education that promotes a holistic combination of political science, journalism and public relations courses for undergraduates.
While Watson doesn’t care for the current climate of political divisiveness, he does appreciate the learning opportunities it provides.
“Whatever is going on, we are going to talk about it,” Watson says about his teaching that brings students together at watch-parties during political debates and mid-term elections.
Watson also relishes the special topics courses he teaches, including one on civil rights and his current class on the women’s rights movement taught for the centennial of the 19th Amendment that gave women the right to vote.
“Martin Luther King, Jr. and Susan B. Anthony used public affairs communications to achieve their objectives and create an environment where those laws were passed. I teach my students to use those same tools.”
Watson also directs the intensive Grady D.C. program each summer where students live in Delta Hall while working full-time internships and taking an online class.
“One of the most important lessons I can teach is how to renormalize bipartisan relationships and friendships,” Watson says. “It’s important at an early age for students to get comfortable with people they may not see eye to eye with and have meaningful conversations.”
Watson is proud to be working alongside Tieger in developing the program. Tieger is a 1969 alumna of Grady College who has prospered in a public affairs career spanning more than 40 years in Washington, D.C., and most currently in Naples, Florida.
“It’s an honor to lead the first program in the nation that prepares undergraduates in this area,” Watson said. “There are several master’s programs that focus on public affairs communications, but there is no reason that students should have to wait until graduate school for this education.”