Pfeuffer, Alexander Archive
Podcast: Personalization and disclosures in digital advertising, with Dr. Alexander Pfeuffer
Listen to Grady Research Radio Apple Podcasts/Spotify/Stitcher Brands and organizations want to attract consumers and gain their trust. Accomplishing both of these tasks, though, is no easy feat. Two factors […]
Grady College names 2021-22 Teachers of the Year
Grady College is happy to recognize its Teachers of the Year for the 2021-22 academic year: Dodie Cantrell-Bickley, senior lecturer, Journalism. Booker T. Mattison, assistant professor, Entertainment and Media Studies. […]
Students benefit from class redesign
There is little to be learned from the concept of ‘that’s the way we’ve always done it.’ Fortunately for Alexander Pfeuffer’s students, his investment in the Active Learning Summer Institute […]
Brands gain or lose trust from consumers based on transparency and type of sponsorship agreement with online reviewers
Sponsored marketing efforts online can create less trust with consumers when consumers do not have clear understanding of the sponsorship terms. That is according to a study co-authored by Alexander […]