The task of strategizing for a global brand has always inspired Purvi Farahi (ABJ ’95). Her view of the advertising sphere expanded greatly because of her experiences as a UGA student.
“Exposure to ‘real world’ helped me to better understand the multitude of career opportunities in marketing and advertising,” Fahari said. “A school trip to New York to visit advertising agencies opened my eyes to brand management.”
Farahi is the recipient of the 2020 Mid-Career Alumni Award, which is presented to a graduate for their professional achievements, influence, and success in his or her field.
Branding innovation has guided Farahi to multiple positions at Johnson & Johnson in nearly 20 years with the company, including her current role as Vice President, Global Self Care.
Farahi credits her campaigns class and the accompanying campaign competitions during her senior year as a foundational example of the collaborative teamwork needed to accomplish the goals of an international brand.
She now helps manage 25-plus brands that fall under the Johnson & Johnson umbrella.
In addition to her Grady degree, she holds an MBA from the Terry College of Business. She and her husband, Kamyar, a fellow UGA graduate, live in Philadelphia with two children, Shalen and Ashya.