2023 American Academy of Advertising Dissertation Award
2023 American Academy of Advertising Dissertation Award
Youngjee Ko (Ph.D. Candidate) has received the 2023 American Academy of Advertising Dissertation Award of $2,000 for her proposal, “Can influencer marketing create “blind spots?” The impact of influencer marketing tactics on consumer skepticism and evaluation of misleading eco-label products,” under the supervision of Dr. Hye Jin Yoon.
Related Research
-
Nobody Wants to Be Here, Nobody Wants to LeaveNate Kohn had a feature-length film he co-produced – “Nobody Wants to Be Here, Nobody Wants to Leave” – as the closing night film at the Saimaa Film Festival in […]
-
Companions, Faces, and Creative Content in the Age of AI AdvertisingHye Jin Yoon was on an online panel titled “Companions, Faces, and Creative Content in the Age of AI Advertising,” hosted by the Journal of Advertising Research.