Women in public relations: Ascribed and avowed leadership identities and expectations
Women in public relations: Ascribed and avowed leadership identities and expectations
Abstract: Women who aspire to leadership positions in public relations have to develop political astuteness when it comes to addressing ascribed identities and expectations associated with gender and race. Through 51 in-depth interviews with women working in mid-management and senior-executive level positions in public relations in the U.S., this study provides new insights into women’s perceptions regarding the necessary knowledge, skills and abilities to succeed in public relations leadership. The study revealed some women’s preferences for contemporary management styles such as servant leadership and transformational leadership as well as barriers to advancement and influence, particular for women of color.
Related Research
-
Organizational Crisis Confidence Based on Ability and Perceived Integrity: A Framework for Development and Delineation of an Overlooked Aspect of Crisis CommunicationW. Timothy Coombs, Sungsu Kim (PhD Alum), and Yan Jin. (2025). “Organizational Crisis Confidence Based on Ability and Perceived Integrity: A Framework for Development and Delineation of an Overlooked Aspect […]
-
Listening as a ‘secret weapon:’ How emotional intelligence and mindfulness drive public relations outcomesZifei Fay Chen & Place, K. R. (in press). “Listening as a ‘secret weapon:’ How emotional intelligence and mindfulness drive public relations outcomes,” in W. Zhang (ed.), Emotional intelligence and public […]