Journal of Interactive Advertising

Journal of Interactive Advertising

Joe Phua served as guest editor (with Kevin Byon of Indiana University, Bloomington) for "Journal of Interactive Advertising," Special Issue in "Digital and Interactive Marketing Communications in Sports", Vol. 20, Issue 2, advance online publication, Sept 29, 2021. https://www.tandfonline.com/doi/full/10.1080/15252019.2021.1970422

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