Journal of Interactive Advertising
Journal of Interactive Advertising
Joe Phua served as guest editor (with Kevin Byon of Indiana University, Bloomington) for "Journal of Interactive Advertising," Special Issue in "Digital and Interactive Marketing Communications in Sports", Vol. 20, Issue 2, advance online publication, Sept 29, 2021. https://www.tandfonline.com/doi/full/10.1080/15252019.2021.1970422
Related Research
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Humor in Risk CommunicationHye Jin Yoon, “Humor in Risk Communication.” Invited Zoom lecture to the Children’s Environmental Health Research and Translation (CEHRT) network, September 24, 2024.
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Increasing Effectiveness of Green Demarketing Campaigns for Sustainable Fashion Brands Using the SHIFT FrameworkYoon, Hye Jin, Yoon-Joo Lee, and Ja Kyung Seo (Ph.D. Student), “Increasing Effectiveness of Green Demarketing Campaigns for Sustainable Fashion Brands Using the SHIFT Framework.” Paper presented at the Global Fashion […]