’We earned it, we earned capital through what we do’: Black Broadcast Journalists’ Changing Online and Offline Norms

’We earned it, we earned capital through what we do’: Black Broadcast Journalists’ Changing Online and Offline Norms

Denetra Walker. “’We earned it, we earned capital through what we do’: Black Broadcast Journalists’ Changing Online and Offline Norms,” presented at Broadcast and Mobile Journalism Division at the 2026 AEJMC national conference, New Orleans, August.

Abstract: With shrinking newsrooms, changing workflow dynamics, and attacks on Diversity, Equity, and Inclusion (DEI), Black television journalists face increasing pressures to connect with viewers and newsroom culture. Through 30 interviews with Black broadcast journalists, this work looks to understand the relationships, trust, and built-in equity between Black journalists and Black audiences in an evolving digital world. The author uses the concepts of information poverty and counternarratives to understand the participants’ experiences. Themes include Counternarrative: The Black story is not just struggle, (Re)building Trust with the Black Community, Generational Gap: Digital vs Offline, and Black Journalists' Conflict with Black Twitter.

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