Personalization Algorithms and ESG Perceptions in Fast Fashion: Platform-Specific Insights and PR Strategies from X and Reddit

Sihao (Max) Zhou (Ph.D. student) and Juan Meng. “Personalization Algorithms and ESG Perceptions in Fast Fashion: Platform-Specific Insights and PR Strategies from X and Reddit,” paper accepted for presentation at the 28th Annual International Public Relations Research Conference, Orlando, March.

Abstract: This study examines how platform-specific dynamics on X and Reddit shape consumer engagement with fast fashion brands’ ESG initiatives, particularly around personalization algorithms and sustainability. Findings highlight the need for tailored communication strategies that align with each platform’s unique discourse, enhancing brand credibility and consumer trust in ethical practices.

Sihao "Max" Zhou Juan Meng

Related Research

Booker T. Mattison is directing his fourth feature-length narrative film in four years from April 25 through May 8. It’s a Tubi Original film titled Psycho Side Chick for the Fox-owned streaming service.

Learn More Learn More about Booker T. Mattison is directing his fourth feature-length narrative film in four years from April 25 through May 8. It’s a Tubi Original film titled Psycho Side Chick for the Fox-owned streaming service.
Preparing Competitive Grant Applications: An Overview for Emerging Scholars
Glen Nowak was one of four invited panelists for an online panel on “Preparing Competitive Grant Applications: An Overview for Emerging Scholars,” sponsored by the COMSHER (AEJMC) Graduate Student Committee, April […]

Learn More Learn More about Preparing Competitive Grant Applications: An Overview for Emerging Scholars