Navigating a social media influencer crisis: Crisis response strategies and the mediating effects of identification, authenticity, emotions, and reputation
Navigating a social media influencer crisis: Crisis response strategies and the mediating effects of identification, authenticity, emotions, and reputation
Reed, O. S., Nicolas Eng, Hua, P., Berndt-Goke, M., Wu, Y., Vafeiadis, M., Bortree, D. (March 2024). “Navigating a social media influencer crisis: Crisis response strategies and the mediating effects of identification, authenticity, emotions, and reputation,” Manuscript to be presented to the Public Relations Division at the 107th Annual Association for Education in Journalism and Mass Communication Conference.
Related Research
-
Nobody wants to be here, Nobody wants to leaveNate Kohn was a producer on a feature-length film, “Nobody wants to be here, Nobody wants to leave,” screened December 10 at the Bahamas International Film Festival in Nassau. The […]