Native advertising and the future of mass communication

Wojdynski, Bart, & Golan, G.J. (2016). Native advertising and the future of mass communication. American Behavioral Scientist, 60 (12), 1403-1408.

Abstract:  This article introduces a special issue of American Behavioral Scientist seeks to deepen our understanding and knowledge by examining practices and effects of native advertising and their impact on the broad subdisciplines of communication, among them journalism, public relations, advertising, and social media.

Bartosz Wojdynski