Dr. Yan Jin

Assistant Department Head; Associate Director of Center for Health & Risk Communication; Georgia Athletic Association Professor in Grady College; Professor, Public Relations

About

Dr. Yan Jin teaches undergraduate Public Relations (PR), PR Research, PR Administration, AdPR Health, Crisis Communication, and PR Campaigns courses.  She also teaches doctoral-level mass communication theory course.  As a public relations scholar, Dr. Jin’s primary research programs are in the areas of crisis communication and strategic health risk communication, focusing on the role of emotions and social media in crisis communication theory and application.

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Education

Ph.D., University of Missouri, Columbia, MO
M.A., University of Missouri, Columbia, MO
B.A., Peking University, Beijing, China

Research Interests and Activities

Dr. Jin’s work serves as a framework for crisis and risk communication in a rapidly evolving media landscape and amidst emotionally charged conflict situations, ranging from organizational crises to disasters and public health emergencies.  Crisis communicators facing high-stake threats have an increasing need for evidence-based guidelines for crisis information dissemination to address affected communities’ informational and emotional needs, to ensure safety and welfare of publics and organizations, and ultimately to build community resilience and aid crisis recovery.  Dr. Jin’s research program in crisis management and strategic health risk communication contribute to the advancement of crisis communication theory and provide insights for public relations practice.

Dr. Jin has authored 70 peer-reviewed journal articles and over 20 book chapters.  She is the co-editor of the scholarly book Social Media and Crisis Communication (Routlege, 2017): https://www.routledge.com/Social-Media-and-Crisis-Communication/Austin-Jin/p/book/9781138812000.  She has presented over 100 refereed papers at leading domestic and international conferences.  Dr. Jin was named a Top 2 “Most Productive Scholar” in crisis communication research, according to a 2014 refereed article in International Journal of Strategic Communication.

Dr. Jin has published in leading journals in the field, including Communication Research, Journal of Applied Communication Research, Journal of Public Relations Research, Public Relations Review, Public Relations Journal, Journalism and Mass Communication Quarterly, International Journal of Strategic Communication, Corporate Communication: An International Journal, Journal of Contingencies and Crisis Management, Health Communication, Journal of Health Communication, Vaccine, British Journal of Medicine and Medical Research, American Journal of Infection Control, Social Marketing Quarterly, and Journal of Homeland Security and Emergency Management.  Her work has also been published in leading scholarly books, including The Handbook of Crisis Communication, SAGE Handbook of Public Relations, and New Media and Public Relations. 

Communicating about Infectious Disease Threats: Insights from Public Health Information Officers Yan Jin and Hyoyeun Jun

Abstract: The public health communication challenges that arise in times of infectious disease threats (IDTs) were examined using the Risk Amplification through Media Spread (RAMS) Framework and in-depth phone interviews with 40 national, state, and local public health information officers (PIOs).  Interviewees shared their experiences and insights related to how IDTs are communicated to the […]

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Can Google Analytics Certification Cultivate PR students’ competency in digital analytics? A longitudinal pedagogical research Yan Jin, Solyee Kim, Yen-I Lee & Juan Meng

Abstract: This longitudinal pedagogical research investigates students’ perceptions and learning outcomes by integrating web and social analytics-based learning activities (i.e., Google Analytics courses and certification test) into Public Relations Research course design. Results from the pre-test before introducing the analytics learning assignment confirmed that students’ knowledge on web and social analytics is low but their […]

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When CSR Meets Mobile SNA Users in Mainland China: An Examination of Gratifications Sought, CSR Motives, and Relational Outcomes in Natural Disasters Yan Jin

Abstract: With the heavy use of mobile social networking applications (SNA), corporations have widely applied corporate social responsibility activities enhanced by mobile technologies (i.e., mCSR) to target stakeholders. This study examined the relationships among gratifications sought and use on mobile SNA, CSR motives, and the organization-public relationships (OPRs) in the context of the 2017 Jiuzhaigou […]

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Grant Awarded: Misinformation Vulnerabilities among Elderly during Disease Outbreaks Yan Jin

Abstract: This study aims to identify the nature of, and find potential solutions to the kinds of vulnerabilities that misinformation imposes on older adults during infectious disease outbreaks with a demographic that is shown to be especially vulnerable to this problem. Situated in Bangalore, India, the study will comprise of two phases: formative research that […]

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How Financial Crisis History Informs Ethical Corporate Communication: Insights from Corporate Communication Leaders Camila Espina, Yan Jin & Bryan H. Reber

Abstract: This study explored how financial crisis history can inform corporate crisis communication practice across industries and over time. Thirty-eight interviews with chief communications officers (CCOs) and their counselors were conducted to explore what lasting lessons these corporate communication leaders learned from their crisis communication practice during the 2008 Financial Crisis. Key lessons learned include: […]

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Mobile Corporate Social Responsibility (mCSR): Examining Publics’ Responses to CSR-Based Initiatives in Natural Disasters Yan Jin

Abstract: As social media use on mobile devices has been integrated in people’s daily lives, corporations began to target the publics on corporate social responsibility (CSR) activities on mobile devices. In the context of a natural disaster, this study examines how publics respond to CSR-based initiatives by way of mobile corporate social responsibility (mCSR), including […]

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How Financial Crisis History Informs Ethical Corporate Communication: Insights from Corporate Communication Leaders Camila Espina, Yan Jin & Bryan H. Reber

Abstract: This study explored how financial crisis history can inform corporate crisis communication practice across industries and over time. Thirty-eight interviews with chief communications officers (CCOs) and their counselors were conducted to explore what lasting lessons these corporate communication leaders learned from their crisis communication practice during the 2008 Financial Crisis.  Key lessons learned include: […]

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Crisis Information Seeking and Sharing (CISS): Scale Development for Measuring Publics’ Communicative Behavior in Social-Mediated Public Health Crises Yan Jin and Yen-I Lee

Abstract: This study first refined the conceptual framework of publics’ communicative behavior in social-mediated health crises. Then two multiple-item scales for measuring publics’ health crisis information seeking and sharing (CISS) were developed and tested by employing online survey datasets from a random national sample of 279 adults and 280 adults in the United States, respectively. […]

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Teaching Specialties

Dr. Jin teaches PR Research, PR Administration, PR Campaigns, AdPR Health, Crisis Communication, and Mass Communication Theory.  Her PR Campaigns class has collaborated with The Home Depot and eBay, while her AdPR Health class has worked on strategic health communication projects with Amgen and Publicis Health.  In addition, Dr. Jin has served as faculty advisor for Grady PRSSA Chapter’s Bateman Team (2016, 2017 and 2018).

In 2016, Dr. Jin led the Grady@Oxford Summer Study Abroad Program at Oxford University, UK.  She has guest-lectured for a number of universities in the U.S., Europe, and Asia.

Experience

Dr. Jin serves on the editorial board of Journal of Public Relations Research, Public Relations Review, Communication Research, Journal of International Crisis and Risk Communication Research, and Journal of Public Interest Communications.  She is an affiliated researcher of the National Consortium for the Study of Terrorism and Responses to Terrorism at the University of Maryland.  She is also a faculty affiliate of the Owens Institute for Behavioral Research (OIBR) at the University of Georgia.

Actively engaged in bridging the gap between academia and industry, Dr. Jin has contributed 10 articles to professional publications and outlets with a global outreach, such as Communication Director, PR Tactics, and Institute for Public Relations’ Social Science for Social Media Research Center.  She has given a seminar talk at the National Conference of State Legislatures, conducted professional workshops at the Public Relations Society of America’s international conferences, and presented at the Public Relations Leadership Summit sponsored by The Plank Center for Leadership in Public Relations.

Dr. Jin serves on the research committee of the Association for Business Communication. She is a member of the Museum of Public Relations’ board of advisors.  She serves on the advisory board of the Corporate Communication International (CCI) and is the editor for the proceedings of CCI Conference on Corporate Communication.

Awards and Honors

Dr. Jin received the Krieghbaum Under-40 Award from the Association for Education in Journalism and Mass Communication (AEJMC) in 2014.  This prestigious national award is given annually by AEJMC to recognize the recipient’s outstanding achievement in research, teaching, and public service.  In 2016, Dr. Jin was elected to the Arthur W. Page Society based on her teaching and research distinction in corporate communications.  In 2017, Dr. Jin was accepted for placement on the Fulbright Specialist Roster (2017-2020) by the U.S. Department of State, Bureau of Educational and Cultural Affairs, becoming eligible to be matched with projects designed by international host institutions.

Dr. Jin has earned 17 top paper awards at leading conferences, including the International Public Relations Research Conference (IPRRC) and the International Communication Association, Association for Journalism and Mass Communication, and National Communication Association conferences.  She was named a Page Legacy Scholar in 2013, 2016 and 2017 by the Arthur W. Page Center for Integrity in Public Communication.

Serving as principle investigator (PI), co-investigator (CI), or lead investigator, Dr. Jin has contributed to public relations, crisis communication, health and risk communication projects funded by the National Institutes of Health, Arthur W. Page Center for Integrity in Public Communication, The Plank Center for Leadership in Public Relations, and C. R. Anderson Research Fund of the Association for Business Communication.

She was named the Georgia Athletic Association Professor in Grady College in November 2018.

Jin, Yan
In the News

Yan Jin selected for membership in the Arthur W. Page Society

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