Dr. Itai Himelboim

Director of the SEE Suite: Social media Engagement & Evaluation, Associate Professor, Advertising

About: He studies the role social media play in news, political and international communication. Applying network analysis, he examines political talk and information flow.

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Education

Ph.D. (2008) – School of Journalism and Mass Communication,  University of Minnesota
M.A. (2003) – Department of Political Science (emphasis on Political communication), Tel-Aviv University
B.A. (1999) – Department of Communication and Department of Psychology, Tel Aviv University

Research Interests and Activities

My research involves computer-mediated social networks and their implications for political communication, international communication and the news.  I examine political discussions on online forums and the micro-blogging social media Twitter, as well as international networks, based on foreign news reporting and the flow of information technologies.  The role of news media, traditional and online, in political communication is examined via their websites and their presence in social media spaces.

Taking a network-related theoretical approach to research is natural to communication as a discipline, as it focuses on the relationships and communication patterns among Internet users, individuals and organizations.  This is valid particularly in online spaces that merge interpersonal and mass communication.  Across online technologies, I identify the naturally occurring patterns of communications among social actors in online spaces; how these patterns indicate how we choose our information sources; who the most connected users – hubs – in these networks are; and what role news media plays in these primarily interpersonal-communication spaces.

My research has been published in top journals in the field, including Journalism and Mass Communication Quarterly, Journal of Broadcasting and Electronic Media, Communication Research, Journal of Computer-Mediated Communication (JCMC) and Journal of Public Relations Research.  These and other studies have been presented in major national and international conferences in the field.

Predicting Retweet Behavior in Breast Cancer Social Networks Jeong-Yeob Han and Itai Himelboim

Abstract: This study explored how social media, especially Twitter, serves as a viable place for communicating about cancer. Using a 2-step analytic method that combined social network analysis and computer-aided content analysis, this study investigated (a) how different types of network structures explain retweeting behavior and (b) which types of tweets are retweeted and why […]

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HPV Immunization Itai Himelboim

Link to presentation slides: http://ow.ly/exMl304fwoh

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The Spread of Zika Twitter Conversation Itai Himelboim, Glen Nowak & Yan Jin

Presentation Slides:  http://tinyurl.com/ZikaTwitter

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Valence-based Homophily on Twitter Itai Himelboim and Spencer Tinkham

Abstract: This study integrates network and content analyses to examine valence-based homophily on Twitter or the tendency for individuals to interact with those expressing similar valence. During the 2012 federal election cycle, we collected Twitter conversations about 10 controversial political topics and mapped their network ties. Using network analysis, we discovered clusters—subgroups of highly self-connected […]

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Important Tweets Matter Kate Keib and Itai Himelboim

Absract: Researchers used both content analysis and network analysis to look at the intersection of emotion, content, and engagement (RT) when a topic of importance is discussed on social media.

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Informing crisis communication preparation and response through network analysis Itai Himelboim, Bryan H. Reber & Yan Jin

Abstract: To test and elaborate as necessary the Social-Mediated Crisis Communication (SMCC) model’s key publics classifications (Liu et al., 2012) and to provide practical insight to public identification for crisis communication planning and response, this study uses network analysis to first identify clustered publics in airline Twitter networks –direct social media followers that are centered […]

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Can World System Theory Predict News Flow on Twitter Itai Himelboim

Abstract: Social media platforms provide world governments with the opportunity to distribute news content from their broadcast channels directly to foreign publics [Wallerstein, I. (1974). The modern world system. New York: Academic Press] World System Theory, which has successfully explained and predicted the structure of international news flow, is now being challenged. Specifically, these social platforms […]

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Important Tweets matter Kate Keib and Itai Himelboim

Abstract: This work looks at the intersection of emotion, content, and engagement when a topic of importance is discussed on social media. Based on a conceptual framework connecting the elements of social engagement – the content topic, the emotion used and the action taken – researchers used both content analysis and network analysis to study […]

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Research Gate: https://www.researchgate.net/profile/Itai_Himelboim/publications

Teaching Specialties

I teach in the area of new communication technologies and social networks. I developed and teach Network Analysis of Social Media (JRMC 8240) for graduate students and Social Media Analytics (TELE 4450/NMIX 4200) at the undergraduate level. I also teach the graduate level seminar Mass Communication and Society (JRMC 8030), focusing on new communication technologies and undergraduate classes entitled Media and Technology (Tele 3290), Digital Media Production (Tele 4290/NMIX 4110) and Media Research and Theory (Tele 3410).

Himelboim, Itai