Sun Joo “Grace” Ahn, assistant professor of advertising and founding director of Grady’s Games and Virtual Environments Lab, was named the recipient of the Charles B. Knapp Early Career Scholar Award in Social and Behavioral Sciences. She accepted the award during an April 20, 2017, University of Georgia Honors Week ceremony.
The award is named in honor of the University of Georgia’s 20th president and recognizes outstanding accomplishment and evidence of potential future success in scholarship, creative work or research by an early career faculty member in the social and behavioral sciences.
Ahn is a prolific researcher in the fields of virtual reality, augmented reality and how immersive virtual environments influence user attitude and behavior. Much of Ahn’s research focuses on the technology of persuasive messages in health applications and seeing how to make them personally relevant to the subjects, frequently tapping the disciplines of communication, psychology, computer science and public health.
Ahn also serves as a researcher for the Center for Health and Risk Communication.