Fourth-year public relations major Ike Epstein has made the most of the opportunities offered to him by Grady College and the University of Georgia. As a transfer student, Epstein has found his community at UGA by getting involved on campus. He serves as a research and strategy specialist for the Arby’s account at Talking Dog Agency and he is also involved in Dawg Camp and the Student Government Association (SGA).
What does “tenacity” mean to you?
To me, tenacity is about being persistent. College will have its fair share of ups and downs, something that I’ve certainly experienced myself. Sometimes, you will not do as well on a test as you thought—I know I have—and that feeling can be very defeating. However, learning to stay persistent throughout those ups and downs is something that has not only served me during college, but will also aid me in my career.
Why did you choose your major?
I chose to pursue a degree in public relations because of how versatile it is. Considering how quickly the job landscape changes, having a degree that will give me the tools to succeed in various aspects of the public relations and advertising world will play an integral role in the success of my career.
What or who has had the biggest impact on your life during your time at UGA?
Mary Ellen Barto has had the biggest impact on me during my time at UGA. She is so knowledgeable about the field of ADPR, and she has helped me hone my skills and find a career path that I’m legitimately passionate about. Sometimes I’ll go to her office between classes just to hang out for a second, and I’m very grateful to have met her this year.
Epstein (right) poses for a picture with other student transitions liaisons at the SGA banquet in the presidential suite at Sanford Stadium. (Photo/submitted)
What is the best piece of advice you’ve ever received?
The best piece of advice I’ve received is to try and stay in the moment. I often find myself worrying about things that are far in the distance, especially when it comes to jobs and internships. While I know this is easier said than done, it’s something that has really helped me this year, especially as my time in school is beginning to come to a close. Your time in college is short, so just try to enjoy the moment and make the most of it.
What is one piece of advice that you would give to other Grady students?
If I had to give one piece of advice to Grady students, it would be to get involved! Grady offers so many amazing opportunities, Talking Dog and PRSSA just to name a couple. Getting involved with Grady organizations has helped me make the most out of my time here and allowed me to form meaningful connections.
What is your most memorable Grady experience?
My most memorable Grady experience has been my time with Talking Dog Agency working on the Arby’s account. Agency work is what I want to do with my career, but it was never something that I thought I could do during the school year. Having the opportunity to work with such an impressive client has been a rewarding challenge, something that I never thought would be possible. Learning how a professional agency operates and getting real world experience working with a big-name client has been an invaluable experience I’ll never forget.
Epstein (second from right) and some of the other members of Talking Dog Agency dressed up as their favorite sauces for a costume night in Studio 100. (Photo/submitted)
What has been your biggest accomplishment in the past year?
My biggest accomplishment this past year was learning how to successfully build a survey for the Arby’s account at Talking Dog. I had never built a survey before, learning how to craft specific questions to get the most accurate data possible was a great challenge, but incredibly rewarding at the same time. Once it went live, I got about 3x more answers than I anticipated and got great usable data that the client was very happy with. The data ultimately shaped the idea for our campaign and is something that I’m incredibly proud of.
Who is your favorite Grady professor and why?
My favorite Grady professor is Michael Cacciatore. His classes are always ones I look forward to attending and I have never laughed so hard in an academic setting before. He’s incredibly well-versed in his field and worked closely with me to help build a successful survey for Talking Dog.
What is one thing that people would be surprised to know about you?
Epstein (back right) and other Dawg Camp counselors smile for a picture at their color group reveal, where he and his team prepared to work together to welcome the incoming class in the fall. (Photo/submitted)
One thing that surprises people is that I’m a transfer student. While it’s been a challenge to integrate into such a big school, Grady has shown me the community and like-minded individuals that have helped shape my college experience.
Where is your favorite study spot?
My favorite study spot on campus is the main library. While this is a hot take for some people, I think it’s the best place to get work done. Whether I’m going to the fourth floor to work on a group project with my friends or sitting on the first floor to get more complex work done, the main library is always my first choice.
Fourth year entertainment and media studies and theatre double major Demi Lehman is creating her own path in the pursuit of her passions. Her involvement in UGA short films and theatre shows as well as her time with various internships and clubs have helped prepare her to follow her dream of becoming a professional actress.
What does “tenacity” mean to you?
Tenacity to me means strength, grit, and persistence especially when the odds seem stacked against you. It’s surpassing people’s expectations and proving them wrong with your work ethic when they say something is impossible or can’t be done.
Why did you choose your major?
Coming into UGA, I knew I wanted to major in Theatre to be able to take advanced acting classes open specifically to majors. However, my parents wanted me to major or minor in something additional to theatre to have a “backup plan” for acting after I graduate. To give them credit, I agreed with their logic. Initially, my plan was to double major in Business with a Management degree. I quickly discovered at orientation, though, that a Business degree was not for me. My mom revealed to me there was a major in Grady called Entertainment and Media Studies geared towards the film industry and film production. Since I’m interested specifically in acting for film and television, this was the perfect major to learn what working behind the camera was like and fill in the gaps about acting for film that my Theatre major didn’t cover.
What motivates you?
Storytelling. As cheesy as it sounds, I believe stories have the power to change the world and make it a better place. Stories can educate, enlighten, and entertain, and it’s my hope as an actor/storyteller that a viewer or audience member leaves a story a little different than they were before they experienced it.
Who is your favorite Grady professor and why?
Lehman smiles with her cast and crew members after wrapping the short film, “Truth,” which she directed for Professor Mattison’s Directing for the Screen class. (Photo/submitted)
It’s hard to pick a favorite professor I’ve had in Grady since all of them have been so insightful and successful in preparing me for the entertainment industry. I am especially appreciative of Professor Mattison who was my Directing for the Screen professor last semester. I first met Professor Mattison, not through a class, but because I was cast in a short film he was directing called American Triptych. I mentioned in my submission to the project that I was a UGA student, and he recognized me from acting in his former students’ films. He had me audition, and I ended up booking the role. By the time I had my directing class with him in Fall 2022, he already knew about my acting background. The way he teaches that class is great because he focuses specifically on what it’s like to give direction to actors. He makes the entire class perform monologues the first 2 weeks of class just so they can understand what it’s like to be in the actor’s shoes. Over Thanksgiving break, I found out I booked a supporting role in an upcoming Lifetime movie called A View To Kill For. I was ecstatic but worried how I’d finish out the rest of the semester and finals since the movie was filming the last three weeks of school. Professor Mattison was very supportive in me pursuing my acting career and graciously let me finish out the semester remotely from Atlanta where we were shooting. I’m still so thankful for that and for all he’s taught me to this day!
What are you passionate about?
I’m passionate about bringing more of the film industry to the Southeast and Atlanta. After living in LA this summer, I’ve grown fonder of Atlanta being the city I grew up right outside of, and I really think it can compete with Los Angeles as a hub for the entertainment industry. There’s already so much production done here that now I hope for pre-production and post-production work to start making its way here, as well. I have friends who want to be producers, writers, or editors and with the way the industry is currently structured, a lot of those jobs are still done out of LA. If we can build up Atlanta based production companies, writers’ rooms, and post-production houses in the Southeast, there’d be even more opportunity for people wanting to work in the industry here.
What is your most memorable Grady experience?
Lehman hikes back down the mountain in Malibu to get to Neptune’s Net with fellow Grady LA students. (Photo/submitted)
During the Summer of 2022, I had the opportunity to participate in the Grady LA program where students interested in working in the entertainment industry intern and take classes in Los Angeles for eight weeks. The program really pushed me out of my comfort zone since I’m an in-state student, and this was the longest time I’d been away from home without any family nearby. However, I’m so thankful to have been on the program because I got to meet so many amazing people, build my professional network and experience, and form close friendships with other students on the program. One of my favorite memories is that a large group of us students and our program leader, Dr. Bernabo, decided to go hiking in Malibu on what was supposed to be a 6 mile hike. However, after walking a mile straight up a mountain and reaching the top, we decided to turn back and eat at a well-known seafood shack across the street from the beach called Neptune’s Net. The food was deliciously greasy and satisfying after that hike, and I don’t think any of us had any regrets about turning around.
What has been your biggest accomplishment in the past year?
I was cast in my first ever professional feature film over Thanksgiving Break for a Lifetime movie called A View To Kill For. Getting that phone call from my agent was such a surreal experience, and even now I have to remind myself that it really happened. Working on set almost every day for three weeks confirmed for me that acting is what I want to do, and being in a large supporting role gave me proof that I have the capability to actually do it. I feel like I’ve already grown more as an actor since the shoot wrapped, so it will be interesting to watch the work I did then compared to how much more I know now. I don’t have many details I can share on when it’s coming out or what it’s about, but I’m excited to see the finished product.
What is one piece of advice that you would give to other Grady students?
Lehman takes a mirror selfie in hair and makeup while filming “A View to Kill For.” (Photo/submitted)
If you’re having trouble finding a major or class that is specifically about what you want to do, create your own path. I knew coming into UGA that I wanted to be a working actress primarily in film and television. However, my Theatre major currently only offers a single Acting for the Camera class that rolls around once every two to three years, and my Entertainment and Media Studies major teaches you how to work in the industry in about every job except acting (writer, director, producer, editor.) So I double majored in both and took advantage of student films and campus organizations to fill in the gaps. By being a Theatre major, I’m able to keep my acting “instrument” fresh and also gain experience performing in professional level theatrical productions. By being an Entertainment and Media Studies major, I’m able to learn the lingo of the other side of the industry and what each job needs to be successful. Now that I know the specific things a director or editor is looking for when doing their job, I know what I need to do as an actor to make their jobs easier. This served me well when I was filming A View To Kill For because some of the crew members noticed I understood what they were doing for a shot and why. This gained me some respect and even let me form friendships and connections with the people working behind the scenes.
What are you planning to do after you graduate?
After graduation, I plan to move to Atlanta to continue working as an actress in the film industry. When I’m not acting, I would love to work behind the scenes as a casting assistant. I interned with a casting office called DK Casting when I did the Grady LA program, and I learned that it is another area of the industry I love. It lets me use my performance background to acknowledge good performances and helps me uplift other actors in the community. It also teaches me as an actor what makes a good audition and inspires me to continue working to be a better artist.
What is the best piece of advice you’ve ever received?
To just go for it. I’m graduating in May, so as you can expect, the post-grad jitters have been starting to get to me. I’m grateful for my family, friends, and professors who have been an incredible support system and the piece of advice I keep hearing from all of them is to just go for it. Wanting to work as an actor professionally can feel very daunting, especially when you’ve grown up in a society where people (who usually aren’t in the industry) tell you it’s a risky idea and constantly ask about the “backup plan.” However, my parents, close friends, and mentors (all people who would be brutally honest with me), haven’t told me to hold back. They’ve told me to go for what I am passionate about, and if it ends up not working out, they’ve got my back. I’d much rather give my all at trying and fail, than not try at all and always wonder, “What if?”
Nolan McGinley is a third-year advertising student with a certificate in sustainability. He’s a project manager with Talking Dog Agency, and has handled the Arby’s account for the agency. He’s very involved with the UGA Catholic Center. McGinley says tenacity is about determination.
Why did you choose your major?
Once I transferred to UGA, I was torn between majoring in marketing and advertising. The aspect of Grady that made me decide on advertising was the culture of creativity and type of courses it offered. The strategy of communicating with people was top of mind when it came to a career I would want to work in. Because of this, advertising made the most sense to me and I am so glad I made that decision!
What is your most memorable Grady experience?
My most memorable Grady experience is the beginning of fall semester when I joined Talking Dog Agency hoping to gain some professional experience as a project manager. I was chosen to be a part of the team that would handle the Arby’s account for the agency; it has been such an honor. To be trusted to work with a high-profile client gave me confidence in the skills I have as a professional.
What does tenacity mean to you?
Tenacity means determination to go for it – whether that be sending out that cold LinkedIn message to a professional or speaking up when you need to. I believe tenacity has opened up many opportunities for me.
Where do you see yourself in 10 years?
In 10 years, I see myself continuing to work on the things I value the most. I hope to be in a leadership position that embodies these values.
What is the best piece of advice you’ve received?
The best advice I’ve received is the bible verse saying “Therefore do not worry about tomorrow, for tomorrow will worry about itself. Each day has enough trouble of its own” (Matthew 6:34). There is a joy in living in the present moment.
McGinley (top left) is a project manager for Talking Dog, UGA’s PR and advertising agency. (Photo:submitted)
What would people be surprised to know about you?
I have transferred schools twice, funny enough. My journey to UGA was a bit unorthodox. My freshman year, I attended Georgia State University during COVID-19. Then, spent a semester at the University of North Georgia. Then, I finally started at UGA for Spring 2022 semester.
What has been your biggest accomplishment in the past year?
My biggest accomplishment in the past year was last summer when I had the opportunity to intern at Nasdaq as a corporate communication intern. Interning for a high-profile company showed me that my previous hard work paid off in earning this fortune.
What do you plan to do after graduation?
After graduation, I plan to work in a marketing/communications role for a company that supports the values that are important to me. I hope to stay in the southeast area, but am open to work across the US. At the end of the day, I want to make sure the work that I am doing is making a positive impact on my community and the world.
Where is your go to restaurant in Athens?
My go-to restaurant in Athens is the Royal Peasant! Located in Five Points, it’s a small English pub that always has international soccer games on. The fish and chips with the tartar sauce are amazing.
Where’s your favorite place on campus and why?
My favorite place on campus is the UGA Catholic Center. I have found a wonderful community of people there and absolutely love being able to serve in different capacities. Some of my closest friends have come from the center; it feels like a second home to me.
Third year public relations major Coby Seriña understands the importance of hard work and surrounding himself with good people. Throughout his time at UGA, Seriña has been able to build community on campus by getting involved in various clubs and organizations.
What does “tenacity” mean to you?
Had to google to make sure, and I’m glad my definition aligned with the internet’s. To me those with tenacity have a grit to them that you don’t see everywhere. I think it’s important to understand that you have to grind things out, and that things are going to suck, but Jarad Anthony Higgins said, “Hard work pays off.” I always say, “Flowers are planted in dirt.” Everyone wants flowers, but nobody wants dirt. Truth is: you can’t have one without the other.
Seriña poses for a photo with some of his friends in the Filipino Student Association at the Homecoming Parade. Seriña and some of the other students are wearing face paint and other traditional Filipino wear. (Photo/submitted)
What or who has had the biggest impact on your life during your time at UGA?
My dad, Raymond Seriña, first and foremost. Secondly, my friends. My dad definitely helped me build a strong sense of integrity and helped me understand how a young man should operate in the crazy world that is college. Growing up, I never really understood why he would do or say certain things, but now it just makes sense. I mentioned my friends because I always say I am what I surround myself with. This world is too big to be doing anything alone. If I didn’t have my community backing me, I couldn’t imagine progressing forward. I owe everything to them, and I’m truly so blessed to have people that care for me the way they do.
What is your most memorable Grady experience?
Seriña smiles in Washington Square Park in NYC, where he participated in a Maymester study away program last summer. (Photo/submitted)
My Maymester in New York was definitely my most memorable Grady experience. The people I met and the things I saw were all so crazy to me. I’m from Albany, Georgia. Before the trip, I would always feel some type of way driving through Atlanta, looking at her skyline. But New York’s? It’s been said before, but that city truly is magical, and I’m so grateful Grady gave me the opportunity to experience it.
What are you passionate about?
I care about being the best human I can be. I just want to do things worth remembering while staying true to myself and my values.
What is one piece of advice that you would give to other Grady students?
Do everything you can. Look around and listen when your classmates talk about the clubs they’re in. Network. Talk to older Grady students. Ask them for help. They’ll be glad to. Make friends everywhere you go. Never stop talking to people, and most importantly: BE KIND. Kindness goes a long way.
Seriña and Maria Taylor (ABJ ’09) smile for a picture on the field at SoFi Stadium after the national championship game. Seriña said that Taylor is an inspiration to him. (Photo/submitted)
Who is your professional hero?
I don’t know about them being a “hero,” but there are definitely a couple of people I look up to because of where they are and how they operate. Firstly, Josh Schultz at PhD and Sanay Lemus at Edelman are some pretty cool people; both Grady grads too. I had the opportunity to meet them during my New York Maymester and they were very kind and honest to me. Two other names, I’d like to mention are Kristine “KB” Brown and Kate Maldjian at Klick Health. I also met them during the Maymester, and they create some really cool stuff as a copywriter-creative duo. All of them have helped me to some extent and serve as great examples of people in the industry.
What is one thing that people would be surprised to know about you?
Two things. One, I do not want to pursue sports journalism or broadcasting post-grad. Two, I do not work for the football team. I always post football stuff, and people always assume I work with Georgia Football, so I get it’s confusing. I intern for Bulldawg Illustrated, a media outlet and magazine local to Athens. They give me a lot of close up access, so it can look like I work with the team.
Seriña poses with other Ignite staff members at the Catholic Center, where he serves as a small group leader. (Photo/submitted)
Where do you see yourself in 5 years?
My dad always says, “Go with the flow.” I don’t care to focus on five years from now. Focusing on right now is hard enough. I’m hoping and praying that I’m somewhere cool doing something cool.
What motivates you?
My dreams motivate me. I keep them to myself though. I’ve formed some vision of what I want my future to look like, and sometimes I think about that. I just want to do cool things with cool people in cool places.
Dolores Trobradovic is a fourth year public relations and international affairs student who understands the importance of getting involved on campus. Trobradovic serves as the president for the UGA Public Relations Student Society of America (PRSSA), an organization that has had a large impact on her college experience.
What does “tenacity” mean to you?
To be tenacious is, above all else, to be persistent. Over my four years at Grady, I have learned that the key to success in academics and career is to just keep going. Natural talents can only take you so far, but in order to truly achieve your goals, you have to be willing to put in the work consistently. Tenacity means having a strong will and not giving up even when your dreams seem unattainable. It means pushing through difficult times and knowing that hard work will lead you to where you are supposed to be.
Who is your favorite Grady professor and why?
As all public relations students do, I took Public Relations Communications my junior year with Tom Cullen. Professor Cullen’s class is by far the most difficult and rewarding Grady class I will ever take. PR communications taught me truly what PR is in terms of practical skills. Beyond that though, Professor Cullen pushed me to do my best work in that class. I grew a lot in that class not just as a PR student but also as a human being. And all of that was thanks to Tom Cullen.
What or who has had the biggest impact on your life during your time at UGA?
Trobradovic leads PRSSA members through team bonding exercises at this year’s kickoff meeting. (Photo/submitted)
The UGA chapter of PRSSA has had a huge impact on my time as a student at UGA. Throughout my time serving on the executive board, what I have learned about commitment and leadership through that has been so important to me as a person. PRSSA has given me invaluable industry insight, networking skills and above all a sense of community at Grady and UGA. I have made amazing friends through PRSSA and the best memories that I will take with me after my time at UGA.
What motivates you?
When I was a little girl, I loved watching my mother dress in her high heels and professional outfits. I had this admiration for her as a working woman and internalized that to create a sort of vision of myself in her position. I am motivated by that image of myself in the future all dressed up, successful and happy with the contribution I am making to the world.
What is your most memorable Grady experience?
Trobradovic poses with a friend at the 2022 Cannes Lions International Festival of Creativity. (Photo/submitted)
My most memorable Grady experience is undoubtedly my study abroad experience in France this summer. I was lucky enough to participate in the Cannes Lions study abroad where I went to the Cannes Creativity Festival. I was able to hear speakers of diverse backgrounds from the creative industry and the world, such as Malala Yousufzai, Ted Sarandos and so many more. This summer helped create a real excitement for my career and what I can do after my time at Grady that I will always be grateful for.
What is the best piece of advice you’ve ever received?
The best piece of advice I have ever received is to know your worth. It can be easy to think that as young college students with no industry experience, you should take every and any opportunity that comes your way. While you should take opportunities to get experience and grow, it is important to understand to know what opportunities will truly be beneficial for you as a person. Knowing your worth is integral to forging a successful path in your career and in your personal life. If you believe in yourself, then so too will others.
What is one piece of advice that you would give to other Grady students?
Trobradovic smiles for a photo with her fellow PRSSA executive board members at their kickoff meeting. (Photo/submitted)
Get as involved in clubs as you can. The earlier you get involved in organizations, the better. Grady offers so many amazing opportunities to learn and experience new things within the communications world and it is so important to take advantage of it. Don’t be afraid to run for positions of leadership and commit yourself to clubs, because they will not only teach you invaluable career skills, but they will also bring you some of your fondest memories of this time in your life.
What is one thing that people would be surprised to know about you?
I lived in Frankfurt, Germany for four years. From the age of 11 to 15, I experienced new cultures and traveled across Europe. Living abroad at such a young age definitely gave me a unique way of thinking and perceiving the world. It wasn’t always easy living in a foreign country, but the difficulties gave me a confidence in myself that has shaped the young woman I am today.
What has been your biggest accomplishment in the past year?
Trobradovic leads a PRSSA meeting in studio 100 with guest speaker and alumna Amanda Maddox. (Photo/submitted)
This past year I have had the honor of serving as the president for PRSSA. My proudest moments are when our members tell me how much they have learned from our speakers or enjoy coming to our meetings. PRSSA has given me so much, and as president I want to ensure that everyone else has that very same experience. Knowing that I am able, even if it is in the tiniest manner, to help someone else in their journey at Grady is so rewarding.
Where is your favorite study spot?
This may not be a very popular destination for getting serious work done, but I often find that I am most productive at the Tate Student Center. While some prefer the silence of the MLC or Grady’s fourth floor, I thrive in the hustle and bustle of Tate. The energy and spirit of UGA brings me a lot of joy and I feel undeniably comfortable in the midst of all my fellow peers going about their days throughout the building.
Alander Rocha is a second year masters student with a concentration in health and medical journalism. Currently, he is the health editor for The Red and Black and he is a research assistant at Grady’s digital media and attention lab. This summer, Rocha interned in the Southeastern bureau for Kaiser Health News.
What is your most memorable Grady experience?
Over the summer, I received a travel scholarship to attend the NAHJxNABJ conference in Las Vegas, and that was probably the most memorable experience I’ve had not just through Grady, but perhaps out of my past professional experience. Not only was it a validating experience to be surrounded by Black and Latine journalists from all walks of life, but I also got to meet professionals I look up to, who influenced my decision to enter journalism. I took a picture with Yamiche Alcidor after we briefly spoke, and I sat through a discussion with White House press secretary Karine Jean-Pierre, where she spoke about the challenges she’s faced as a Black woman from a Haitian immigrant family in media. After the career fair, I was invited to an upstairs suite to meet the managing editor of a major legacy newspaper, and that’s one of the coolest things I’ve been able to say out loud. Overall, I’m thankful for the many opportunities professors at Grady entrusted me with in the past year.
Alander received a scholarship to attend the NAHJxNABJ conference in Las Vegas this summer. (Photo/submitted)
What does tenacity mean to you?
To me, tenacity means getting up every day with a purpose despite the challenges I’ve faced in the past. It means that obstacles may still be ahead, but I have the confidence to meet them head-on.
Where do you see yourself in 10 years?
As a lifelong learner, I hope to still be growing as a journalist, whether that’s in reporting or in a leadership position.
What motivates you?
Knowing that I’m contributing to my community is a major source of motivation for myself. Public service has always been at the core of what I’ve done, and it’s how I found my way into journalism. I’ve been thanked a few times for the stories I covered in migrant communities, a considerably under covered population in news, and each time, I feel tremendously proud that people feel seen through my work.
What is the best piece of advice you’ve received?
The best piece of advice I’ve received is to talk to as many established journalists as possible. Fostering these relationships can help early career journalists, from providing mentorship to possibly being pointed toward career opportunities.
What would people be surprised to know about you?
Alander interviews senator Jon Ossoff. (Photo/submitted)
People may find it surprising that I love the outdoors. While I served in the Peace Corps in Ecuador, I discovered my love for hiking. I even summitted Ruco Pichincha, a peak that nearly reaches 15,500 feet. I’m not an athletic person, but hiking, although physically grueling, does not feel like I’m working out. I feel it’s meditative, often rewarding me with hours of reflection.
Alander worked for the Peace Corps in Ecuador as a trainer for Teaching English as a Foreign Language (TEFL). (Photo/submitted)
What has been your biggest accomplishment in the past year?
My biggest accomplishment in the past year was interning at Kaiser Health News under Andy Miller, who’s been a healthcare journalist in Georgia for the last 30 years. Through his mentorship, my growth was exponential, and I became a much more capable journalist than I imagined.
Where is your go-to restaurant in Athens?
My go-to restaurant in Athens is probably New Red Bowl on Barnett Shoals. Aside from typical American Chinese dishes, they have traditional Szechuan cuisine, which is amazing if you can handle the spice.
Journalism major Sydney Hood balances her time at Grady with working as a weekend multimedia journalist for WRDW/WAGT News 12 NBC 26. She also serves as the president of DiGamma Kappa Broadcast Society, works as a senior production manager for Grady Newsource, is a reporter for the Newsource election show, and she writes for the Cox Institute’s Covering Poverty Initiative.
What does tenacity mean to you?
Being tenacious is all about stepping up to the plate when life knocks you down. It’s working for the life you’ve always dreamed of despite criticism and hardships. It’s embracing the uncomfortableness and facing adversity head-on. Tenacity means being fearless in pursuing what sets you apart from the rest and finding what makes YOU special.
What is the best piece of advice you’ve received?
Do not take yourself too seriously. Take your job seriously, but not yourself. I am a ridiculously goofy person. I cut up and laugh (cackle actually) at every little (and silly) mistake and stay optimistic about the obstacles. When it comes to spaces with rules (school, work, meetings), my quiet, no-nonsense side creeps out. I practice rigorous self-judgment and hold myself to the highest of high standards. It’s an approach that robs me of the peace that comes with self-acceptance and celebrating those smaller but just as big goals. I am slowly realizing that not taking myself seriously allows for people to see the real, genuine me. The silly, quirky, hardworking and determined me. The human in me. It’s a practice I am constantly improving on everyday, but I believe that loosening up on yourself allows for exploration and change.
Sydney was a “future focus” intern for WRDW/WAGT News 12 NBC 26 this summer in Augusta. (Photo:submitted)
Why did you choose your major?
I’ve always had an itch for writing – whether it was an essay for school or an entry in my journal. I am a naturally curious (borderline nosey) person. I love history. I enjoy digesting new information and the ability I have to captivate one’s attention by explaining this information. With all of this said, journalism was always in the back of my head growing up. As a soft-spoken and shy person afraid to leave her comfort zone, I didn’t think this was possible for me. Ultimately I let that fear get to me and abandoned my dream. I started college as a biology major and it took a mid-semester crisis (and UGA chemistry) my freshman year to realize that was not for me. Ultimately, sitting in the middle of my dorm room crying my eyes out because I didn’t know what to do with my life, I pulled myself together and finally declared myself as a journalism major. I always look back and think of this as an “ah-ha” moment because it was truly the first time I really walked out of my comfort zone. It really is true that nothing good comes from staying in your comfort zone. I’ve realized my passion for storytelling was far bigger than my fear of not succeeding. Grady has shown me that journalism is much, much more than writing and telling stories. This place has taught me – and continues to teach me – how I can go from good to great and be the best in my field. Long story short, I am forever grateful 18-year-old Sydney took a leap of faith.
What motivates you?
I am motivated by my constant fear of being just average. I do not want to go through life feeling like I had all this potential and never touched or used it. I always strive to be intentional in everything I do. I am also motivated by the word “can’t.” I am often told I can’t handle everything I am involved in from school to work and everything in between. When someone tells me I can’t do something, I make it my mission to not only do it, but do it better.
Sydney says her most memorable Grady experience was going on the travel writing program to Copenhagen. (Photo: R. Vassileva)
What is your most memorable Grady experience?
This past summer, I lived in Copenhagen for a month and studied travel journalism with some pretty amazing people. To say this was an experience I’ll never forget in quite the understatement. I tested all of my creative outlets, pushed myself beyond my comfort zone and opened my eyes to understand the flow of global news. This trip also instilled in me some practical knowledge of solutions journalism: what it is, what it is not and the importance of this type of journalism. All of this I still carry with me and will continue to do so beyond my career at Grady.
What are you passionate about?
I love putting a story together, hearing what people are passionate about and understanding what drives them. The people you meet and speak to are the ones who create and tell the story. It’s exciting to connect with people, listen to their extraordinary stories and provide a voice for them. I am always amazed at how a simple idea at a 9:30 a.m. pitch meeting formulates into a 6 p.m. story with real people and real life impact.
What is an example of a time you used your skills in a real-world experience?
Every time I am out in the field or in the newsroom, I always think back to the tips from various professors. The “SWEFF” checklist from Professor Shumway is tattooed in my brain. “Write to the video you have and not the video you wish you had,” from Professor Cantrell is something I have to remind myself each time I sit down to write a script. I learned all the fundamentals in the classroom, but it is outside of the classroom where I put all of my tools into practice and learn beyond the walls of Grady. Before Grady, I did not know how to shoot video. I didn’t know how to white balance or frame a camera. I didn’t know where to find sources or how to find people. I’d never published a story before. Now, I shoot, write and edit all on my own.
Sydney gets footage of a pony while working on a story for WRDW/WAGT about how the Aiken Equine Horse Rescue was able to recover after a fire. (Photo:submitted)
Who is your professional hero?
Diane Sawyer, Katie Couric, Robin Roberts, Judy Woodruff, Barabara Walters – all for the obvious reasons.
What would people be surprised to know about you?
I do not have it together all the time. I am bad about putting up a perfect front and acting like I have all of my ducks lined up in a row (when in fact a lot of them are at the bottom of the pond). It is important to share the lows in life just as much as we share the highs. College is hard. Work is hard. Life is hard. And that is all okay. Sure you are going to have days where you are stressed and overwhelmed. But in the end trust that it is going to all be okay.
I also enjoy running (like, a lot). Everyday I set aside at least one hour for a run – rain or shine, day or night. I do this not only for my physical health, but also for my mental health. It’s the one time in my day I can clear my head and step away from reality. I ran my first 5k when I was six and haven’t stopped since. I trained for and ran two full marathons before graduating high school (for the awkward 12-year-old Sydney who couldn’t run a mile without crying, this was (and still is) a big deal for her). I also love a good half-marathon – I signed up for one out of the blue while studying abroad in Copenhagen to get familiar with the city (I still needed to use Google Maps afterwards to find my way around the city but it was worth a try!).
Through Grady study abroad, I spent this past summer at the Creative Circus in Atlanta. While the course itself was rather rigorous, I got to spend every day with the most incredible and inspiring creatives. I’m grateful to say many of them are now my buddies here at UGA.
What are you passionate about?
I am passionate about people! I love getting to know someone new. The best feeling in the world is strengthening your connection with someone you love.
What or who has had the biggest impact on your life during your time at UGA?
The Cookout on W. Broad Street has kept me going through my darkest hours.
What has been your proudest moment in the past year?
My proudest moment has been being appointed a 2022 MAIP Fellow. This internship program focuses on promoting diversity within the advertising world, and I am so excited to have been placed with the Digitas agency for an Art direction internship this summer!
Dhal (far left) participated in the Creative Circus program in 2021.
What is an example of a time you used your studies and skills in a real-world experience?
Grady introduced me to the professional side of graphic design. This semester, I have begun creating posters, show announcements, and even cover art for local musicians. Check out “On Your Roof” by Evelia on all platforms, artwork by me!
What is the best piece of advice you’ve received from an instructor, mentor or family member?
When I was learning how to ride a bike, my dad used to tell me “sedha dekho, pedal karo” which in Hindi means “look straight, keep pedaling.” I apply it more metaphorically to my life now, and it keeps me focused.
What are you planning to do after graduation?
Make cool stuff!
What would people be surprised to know about you?
I like to make candles!
Where is your favorite place on campus and why?
There’s a bench right outside the Journalism building under the big magnolia tree. It doesn’t jut out, it’s obscured, but it’s got a wide view of Sanford Drive. It’s perfect for anything – eating, studying, people-watching.
Why did you choose Grady and your course of study?
Being that I am a COVID-19 graduate, I knew that the job market was not ideal for me. I decided that a master’s degree was the best option for me. The idea of going to school again was not the most appealing, but it has been the best decision I have made so far. I want to be a great storyteller and journalist. I knew that Grady is the best of the best, therefore I felt as though it was only right to join the UGA community.
What does the word “tenacity” mean to you?
Tenacity, in my opinion, means possessing the determination to reach a personal goal or level of success. Having this quality also means that you won’t settle for anything less than what you envision.
What is your most memorable Grady experience?
Being able to get into the Newsource class, hands down. This was definitely the hardest class I have ever taken but I am a better journalist because of it.
What are you passionate about?
I am passionate about connecting with my community and creating a platform for their voices to be heard. Like I have said before, I want to be a great storyteller and journalist, so a personal passion of mine is to create this platform. I also want to join the efforts to restore trust in news media, especially in the Black community. I have personal passions for things like fine arts (especially dance), food, and music.
Armant was previously an intern with WJBF News Channel 6.
What has been your proudest moment in the past year?
Creating a newsreel from my summer internship and Grady Newsource that I feel confident in!
Who is your professional hero?
A few of my favorites are Angela Rye, Maria Taylor (even though I don’t have a huge interest in sports) and Jeannette Reyes.
What would people be surprised to know about you?
I am classically trained in ballet and danced for a solid 15 years.
What is your favorite app or social media channel and why?
My favorite social media app is Tik Tok because it’s almost like a search engine. I go there for news, makeup reviews and clothing reviews. Instagram has always been a favorite of mine as well, but I would say that I frequent Tik Tok more often.
What are you planning to do after obtaining your degree?
I have plans to become a multi-skilled Journalist. Later in my career, my goal is to be an anchor and a great storyteller overall.
What is the best piece of advice you’ve received from an instructor, mentor or family member?
“As a journalist you will always get better interactions if you lead with honey” Ralitsa Vassileva, the Grady Newsource professor, gave us this advice before we started doing live shows. To me, this meant that you should always go into an interview with a positive attitude and grace. By doing this you begin to build a bond with your source and which enables you to tell an amazing story.
