This is part of a series where we ask Grady College students to describe their summer internship experience.
I am working remotely at Weber Shandwick NYC as a Strategy Intern. I use analytics tools and syndicated data for social listening and market overview respectively based on the research plan developed by the project lead. The strategy team touches base a few times in the research process to establish areas of interest or improvement in the data. Once the research is conducted, the strategy works together to come up with a cohesive strategy to present to the creative team.
I am interning through MAIP, which connected me with Weber Shandwick. The internship is remote – it took some adjusting at first but I have grown to like it. I get to research in the quiet of my home without any distractions. Much of the correspondence is done through Microsoft Teams so meetings and organization have been a breeze.
How do you feel that Grady has prepared you for tackling the job?
I’ve done many projects that dealt with campaigns and from start to finish. This helped to better understand the relationship between research and creative as well as always keeping KPI’s and budgeting in mind.
What is the most memorable experience you have had during your internship?
Both MAIP and Weber Shandwick NYC have the interns work on (hypothetical) campaigns that is shown to the agency. It’s very reminiscent of days in Grady when we had campaign projects we worked on throughout the semester and is super fun to do. As a strategist, your role in creative execution is limited but doing a campaign from scratch is fun as you get to bring many of your ideas to life. Since it’s hypothetical, the sky is the limit!
What is your advice for other students looking to take on a similar role?
The analytics or software certifications and research you do for classes helps a lot with the role. It helps to have fundamental knowledge in how to conduct research and ask meaningful questions because it will help you think like a strategist.