Grady InternViews: Nhilynn Nguyen

This is part of a series where we ask Grady College students to describe their summer internship experience.

Briefly describe your internship and responsibilities. Graphic explains Nguyen is an advertising major working as a Social Strategy Intern for dentsu X remotely from Athens, GA

Every morning I wake up at 8:30 a.m. and get ready for my morning meeting with the rest of the team. This recurring meeting is to go over all clients, priorities and updates. Every day varies, but most of it is managing social media, collecting and analyzing data and providing insights to clients. Facebook Ad Manager has definitely become my best friend! After work, I have team project meetings and labs for my fellowship to attend. During these labs, we’re able to hear from companies and agencies directly on how they’re working to improve diversity and inclusion internally and learn more about those efforts.

My internship is fully remote! It’s been more challenging to network and get to know the rest of my team, but everyone has been really kind and has reached out to connect with me! 

Explain your opportunity with MAIP. 

The Multicultural Advertising Internship Program is a selective program for multicultural students in Advertising. Once MAIP fellows are selected they begin cultivating tangible, transferable skill-sets through Spring Training, a 12-week virtual series; connecting with their MAIP mentors and collaborating with cross-national teams on a project brief. Throughout the summer, fellows participate in agency-sponsored professional development workshops and seminars, which provide a deeper dive into the various advertising and media disciplines. 

As a MAIP Fellow, we are also selected by one of the partnering companies and agencies for an internship! So I am currently interning for dentsu X as a Social Strategy Intern under the Paid Social team. This internship is remote, so I have been working from Athens!

What is the biggest challenge you’ve faced so far?

One of the biggest challenges I’ve faced so far would definitely be imposter syndrome. As a newcomer and minority, it’s easy to feel underqualified and undeserving of the opportunities you receive but throughout this summer I’ve learned how to gain more confidence and feel more secure about my abilities. I’m thankful to the 4a’s foundation and the rest of my MAIP fellows for providing a space and community where I can be candid and honest about these feelings! 

What has been the biggest growth you’ve experienced so far?

My biggest growth over the summer has been gaining more confidence in my skillset and abilities. I’ve learned so much about paid social and I’ve learned how to do things more confidently!  Walking into this internship I felt very underprepared and anxious but as the weeks went on and I learned more about paid social, I’m able to complete tasks without hesitation! 

What is your advice for other students looking to take on a similar role?

The best advice I’ve heard so far is “the other side of adversity is an opportunity,” from the Chief Equity Officer for dentsu Americas, Christina Pyle. This has resonated with me after battling a year of Zoom university and the aftermath of quarantine. It can be really difficult to stay motivated when life keeps challenging you, but in the long run, opportunities will find you!

Grady InternViews: Alise Crittendon

This is part of a series where we ask Grady College students to describe their summer internship experience.

Briefly describe your internship and responsibilities.

As a Copywriter intern at FCB (Foote, Cone & Belding) Chicago, I am responsible for bringing campaign ideas to life with strong, quick and concise messaging. I am on the Walmart account at my agency, specifically under their Sustainability sector, where I pitch ideas for marketing Walmart’s efforts to preserve our planet. I make presentations, write content such as taglines and TV scripts, and develop campaigns for Walmart and other brands like Allstate, Cottonelle and more. Each day is different, but one thing is consistent: meetings, meetings, meetings! It’s completely remote, but I find ways to get variety in my day by working at my local library or coffee shops.

Explain the MAIP program in your own words and your involvement in it.

MAIP is the 4A’s Multicultural Advertising Internship Program where diverse talent is connected with agencies all over the country in 15+ disciplines. It includes professional development training, summer campaign projects and a full-time internship at top agencies in the advertising industry. In my experience so far, I’ve met so many amazing peers with similar interests and passions, gotten hands-on creative experience and have had access to a supportive family-like community. 

What has been the biggest growth you’ve experienced so far?

The biggest growth I’ve experienced this summer is confidence. From coming up with original ideas to pitching them in front of high-level executives, this has been a major transition for me, and has allowed me to discover what my strengths and weaknesses are and how to capitalize off those. I feel 10x more prepared to go into the industry after my experience with MAIP and FCB Chicago. 

How do you feel that Grady has prepared you for tackling the job?
Crittendon says she's staying busy with remote meetings this summer. (Photo: submitted)
Crittendon says she’s staying busy with remote meetings this summer. (Photo: submitted)

My experience in Grady has prepared me for my role immensely, specifically my involvement in Women in Media at UGA and my Brand Storytelling class I took with Dr. Strausbaugh. A lot of the lessons I learned through these two experiences has helped me form accurate expectations for my job and allowed me to navigate difficult situations.

What is your advice for other students looking to take on a similar role?

Going into a creative role (or any role) can involve major imposter syndrome. It helps me to remember that I’m only an intern, not an expert, so everything I do is an opportunity for a learning experience. Also, reaching out to people for help is a major key! It helps you gain more understanding and allows you to network and build relationships with your fellow interns, managers, and other co-workers.