Advertising student Elisa Fontanillas found the intersection of her passions at Grady College. Self-described as bright, bold and full of color, Fontanillas seeks creativity in all aspects of her life.
Why did you choose your major?
Well-designed things, pretty things, colorful pieces of art and pieces of communication have always caught my eye, especially growing up. I’ve always been infatuated with the way that people create art, magazines and the advertisements that are featured in them. With the rise of social media, I found myself more involved with a pathway that ultimately led to advertising! I find it’s the perfect major that combines my love for creativity, interest in technology and passion for working with people. Ultimately, this drives my love for what I’m studying, and I think I’ve made a pretty good choice.
Fontanillas poses in front of the Chicago skyline.
What does tenacity mean to you?
Tenacity means having unwavering passion and commitment to your craft and getting enjoyment out of always wanting to get things done in the best way possible. It means when you accomplish something you truly worked for, you get that warm fuzzy feeling that fuels your next fire.
What is one piece of advice that you would give to other Grady students?
I think it’s so important to be honest with yourself about what pathway you want to take with your career. It’s easy to get caught up in what other people are doing and ultimately model your own path based on others’ opinions, but you need to stay true to yourself and stay confident in what is going to make you the most satisfied and happy with your life.
What is your most memorable Grady experience?
Fontanillas alongside other summer interns at Razorfish Health, a Publicis Groupe company.
Spending this last summer on the Grady Chicago Internship and Domestic Field Study was an unforgettable experience. Living and working in the city was not only a dream come true, but also a fantastic way for me to learn more about myself and what I want to do post-grad. Chicago is a beautiful city, and I would absolutely love to go back!
What has been the biggest impact on your life during your time at UGA?
Fontanillas embraces her fellow New Student Orientation leaders.
Being a part of New Student Orientation changed my trajectory at UGA. This program pushed me with my personal and professional growth and is what ultimately led me to decide to truly pursue my path down advertising. NSO connected me with some of my closest friends, and an incredible community that continuously pushes me to be better!
What is the best piece of advice you’ve received?
I’ve been taught that comparison is the thief of joy and that your time is now! Your life right now is not a dress rehearsal, so act as if you are in the show now and don’t take any opportunity for granted.
What would you tell your freshman self?
I would tell her to embrace change, be honest with what she truly wants, and stay present by enjoying every moment.
Fourth-year Entertainment and Media Studies student Kelly Gago uses the skills she learned in her classes to create short films and prepare herself for life post-graduation. She encourages students to take all opportunities given to them, and make the most out of their college experience.
Why did you choose your major?
Right before the COVID-19 lockdown, I went on a trip to Disney World with my parents. I remember sitting in Hollywood Studios with my dad telling him how I had no idea what I wanted to major in. Then he was like, isn’t this your favorite Disney park? You love movies, you can major in that. And Voila a month later I got into UGA and immediately changed my major from Business Management to Entertainment and Media Studies.
What does tenacity mean to you?
To me tenacity means perseverance. It means that even when things get hard you will continue to follow your goals.
What is one piece of advice that you would give to other Grady students
Okay hear me out but YOLO. (I promise I did not just time travel from 2012.) Scared to apply for your dream internship? YOLO. Nervous about applying to a study abroad program? YOLO. Don’t be afraid to put yourself out there or follow your dreams! You’ll only be an undergrad at Grady once so you might as well live this opportunity to its fullest.
What is your most memorable Grady experience?
Gago (left) working behind the scenes on her short film “Cafecito.”
There are so many but I think one of my most memorable would be writing an entire TV show with my friends in my Writing for Entertainment Media class. Also in May 2022, I was able to attend the Cannes Film Festival which was an amazing opportunity. Not only was it the ultimate test of stepping out of my comfort zone ( I had never left the country and I did not know a single word of French) but being in an environment where everyone was so passionate about film really solidified that this is the path for me.
What are you passionate about?
As the daughter of Cuban parents and a proud Cuban American, I am super passionate about telling Latinx stories. I’m also passionate about whatever my current hyper-fixation is. (This week it’s Letterboxd, my Kindle and Maluma’s new album).
What has been your biggest accomplishment in the past year?
This past year I wrote (and directed) my first ever short film, Cafecito, for my Directing for the Screen class. Honestly, I never considered myself a writer so writing a screenplay was something I never thought I would do but I had an idea and I knew I had to be the one to write it. I ended up submitting my film to the Elevate Film Festival and got nominated for best screenplay. It was such a full circle moment for me.
Who is your favorite Grady professor and why?
Gago (back left) attended the Cannes Film Festival in May 2022.
I loved all my professors at Grady but if I have to narrow it down it would be Professor Sridhar and Professor Biddle. For Sridhar’s class, we were divided into groups and had the goal to write an entire episode for a TV show that we created. The task was daunting at first but Sridhar would always make us laugh and encourage us to do our best! I had Professor Biddle for Production Basics and he truly helped me gain confidence as a filmmaker.
Where’s your favorite place on campus and why?
I am a simple woman. I love anywhere with a charger nearby and a comfy chair. My favorite places to locate these must-have essentials would be the 5th floor of Tate, the reading room in the Main Library, or the Homecoming office in the ELS.
Who is your professional hero?
My professional hero is definitely Greta Gerwig. As cheesy as it sounds she really is Director Barbie; Many of her works, both as a writer and director, focus on the experiences of complex, independent, and authentic female characters and they have been crazy successful as well. Whenever I wonder if becoming a director is just a pipe dream I think of Greta.
Third-year journalism major Christian Conte found his “why” at Grady College and has leveraged every opportunity to cultivate a sense of community at the University of Georgia. He is involved with the Morehead Honors College, the Student Government Association, and the UGA Career Center.
What does tenacity mean to you?
Roadblocks are inevitable in life. Tenacity is all about how you encounter those roadblocks. Do you turn around, or do you try to push that roadblock out of your way? It’s about embracing an attitude of gratitude to learn immensely from those moments.
Why did you choose your major?
I have always had an interest in the news, so I am the type of person who listens to an AJC or NPR podcast in my car. In high school, I wrote and edited for my high school’s student newspaper (fun fact: it is the oldest high school newspaper in Georgia!) and eventually became editor-in-chief my senior year. Giving a voice to members of our school community and telling stories across campus led me to Grady College to pursue a journalism career.
Conte interned at NewsNation Network in the summer of 2023.
What are you passionate about?
I’m passionate about storytelling and passing the microphone to marginalized communities. I grew up performing on stage and falling in love with theater because I love telling stories. It looks a little different now, but as a journalist, I’m looking for how we can use our skills to give a voice to people and let them tell their stories. I always say a person’s voice is more than their vocal cords; it’s their identity, their power and their place in society.
What motivates you?
Conte poses with his Student Government Association small group, called Connect, where he previously served as a peer leader.
The gift of mentorship and teaching is what motivates me. From being a co-director for first-year students in SGA’s Connect, to coaching students on resumes and personal statements at the Career Center, to teaching first-year and transfer honors students, it’s a joy and a privilege getting to know them and serve as a mentor.
Who is your favorite Grady professor and why?
Lori Johnston is an asset to all journalism and PR students. In her reporting class last semester, her enthusiasm and commitment to my individual growth made the biggest difference in my work. She is someone I can place my trust in, and I’m so thankful for her support and fearless coaching.
Conte smiles alongside fellow Grady students at an alumni networking event in Chicago, Illinois.
What is your most memorable Grady experience?
Participating in the inaugural Grady Chicago Field Study and Internship Program this summer was unforgettable. In addition to working in cable news as an intern at NewsNation, I made some incredible friends and got to explore all the Windy City has to offer.
Where’s your favorite place on campus and why?
I would be doing this university a disservice if I did not say the Einstein’s at the Main Library. It’s the perfect spot to grab a coffee and a bagel and grind on work for a few hours.
What is one piece of advice that you would give to other Grady students?
You must know your “why.” That’s true for anything, but for a career like journalism, at least, you are not doing it for fame or fortune. Journalists are tasked with defending the truth in sometimes tumultuous situations. College isn’t the easiest, so when you encounter tough times and fail, that “why” is the thing that keeps you going.
Fourth-year public relations student Claire Hensley found her home at Grady after entering college unsure of what she wanted to study. She views tenacity as an ongoing determination to make the most out of situations, pave a new path for oneself and never give up when faced with challenges. Read on as she describes her college experience.
Why did you choose your major?
I came into college undecided about my major and chose Sport and Exercise Science because of my background in dance and passion for exercise. After shadowing a physical therapist, I realized this was not the career path I wanted for myself. I decided to look at my different options and quickly found my place at Grady. Public relations was a much better fit, and I can confidently say, two years later, I made the right decision. I have loved all the public relations, advertising and journalism classes I’ve taken throughout my time in this college.
What does tenacity mean to you?
Coming into college and not knowing what major I wanted to pursue was challenging. I had to have a persistent determination to reach out to people, apply for internships and clubs and dig for opportunities. I’ve faced more rejections than acceptances, but the important thing is that I never gave up, and I eventually found an internship leading to a job!
What is one piece of advice that you would give to other Grady students?
Ask questions and talk to people! Everyone at Grady is eager to help you succeed.
What is your most memorable Grady experience?
Hensley attended the Grady in Oxford study away program.
I studied abroad with Grady in Oxford for a summer and took International Mass Communication. We focused on the intersection between gender and sports. While abroad, I deeply explored Oxford and learned a lot about the school while also traveling to different countries on the weekends. It was amazing to see how the Grady family took care of each other, even internationally. I got to form a connection with Dr. Suggs, as well as become friends with many other Grady students while traveling and learning about sports and journalism abroad. Besides studying abroad, I love the events Grady puts on such as back-to-school coffee bars, Dawgs with the Dean and finals pick-me-up events. These are so fun and make Grady feel like a community!
What are you passionate about?
I have many passions, but I get the most joy from meeting new people and spending time with friends. Although we are here to earn our degrees, college is a time to make lifelong friendships and support one another. The people I’ve met in Grady classes, my sorority and everywhere in between, have made UGA so hard to leave!
What has been your biggest accomplishment in the past year?
Hensley enjoyed her internship with KPMG this summer and used the skills she learned at Grady to excel.
This past summer, I interned with the KPMG Innovation Lab, which pushed me outside of my comfort zone but allowed me to grow tremendously. I worked on two strategic intelligence sprints where we focused on the integration of generative AI across industries for future work. I supported three client delivery sessions, including day-of delivery and post-session deliverables, and I captured notes, facilitated discussions, wrote post-session debriefs, and also networked as much as I could in the process!
Who is your favorite Grady professor and why?
I really enjoyed Public Relations Communication with Tom Cullen. This class offered professionalism tips and career advice that isn’t typically taught but is more expected of students entering the workforce to know. I also built a massive branding and style guide for a non-profit and was able to add this unique piece of work to my portfolio.
How have the classes at Grady prepared you for your future?
The classes at Grady provide students with skills necessary for the real world. I owe success in my internships at Talking Dog, the Office of Global Engagement and KPMG to the preparation I found in Grady courses.
If you would like to be considered for a Profile of Tenacity feature, email morgan.jones2@uga.edu. You can nominate yourself or a friend.
Jenna Monnin is graduating with dual majors in journalism and political science major, and has also earned a Public Affairs Communications certificate. She has served as a Tieger Fellow for the PAC program, a student volunteer for Grady Newsource and a Panhellenic delegate and nomination committee chair for her sorority, Kappa Kappa Gamma. During her time at Grady College, Monnin also participated in the Grady D.C. program, served as a hotline editorial intern with the National Journal and worked as a technology and Press Freedom Project and Policy intern.
To Monnin, tenacity means always giving yourself a chance. “It’s the act of doing the bold thing of starting, trying, applying, even when it seems impossible. Tenacity is a blend of stubbornness, authenticity and courage, and it’s something I live by,” she explained.
The interview below has been edited for length and clarity.
Why did you choose your major?
When I first came to UGA, I was an “intended” journalism major. From my experience with my high school’s newspaper, I knew I was drawn to investigative stories—especially when they involved politics. By the end of my freshman year, I had officially added my political science major. Double majoring has been difficult at times because journalism and political science are very different areas of study. However, I’m so glad I followed this path because I think it’s helped set me up for the career I hope to find in the journalism field.
What or who has had the biggest impact on your life during your time at UGA?
Professor Joseph Watson and the Public Affairs Communications program have had such a great impact on my life during my time at UGA. Without Professor Watson’s guidance, I’m not sure if I would have been accepted to the Grady DC Field Study & Internship Program. If I didn’t have the opportunity to live and work in DC last summer, I don’t think I would feel as confident in my decision to pursue a career in journalism after I graduate. Additionally, Professor Watson chose me for the Tieger Fellowship in Media Relations for the PAC program, and this has allowed me to work on behalf of a program that has given me such awesome experiences.
What is your most memorable Grady experience?
Jenna Monnin with the friends she made while on the Grady DC program during summer 2022.
My most memorable Grady experience was getting the opportunity to live and work in Washington, D.C. on the Grady DC program during the summer of 2022. While I was there, I had two part-time internships: in the mornings, I was the Hotline Editorial Intern for National Journal, and, in the afternoons, I was the TPFP & Policy Intern for Reporters Committee for Freedom of the Press. Getting to work in political journalism while also working to protect press freedom (an issue I’m particularly passionate about) was the most amazing experience. While living in UGA’s Delta Hall, I made dozens of new friends outside of Grady’s program. I’m so thankful that many of these friends will also be moving to DC in the future, so when I eventually head back up to the Capitol, it won’t be so lonely!
What are you passionate about?
Ever since I was a kid, I have always been the type of person to question everything. The pursuit of knowledge is something I am passionate about, but not necessarily in the way you might expect. I have loved my time in school (and I will admit, I am a bit afraid of life without academic structure), but the kind of knowledge that thrills me often cannot be found in a classroom. Going out into the world and asking questions is what excites me! The pursuit of information and sharing what you find with others is exactly why I want to be a journalist. Knowledge allows us to make our own opinions, engage with others, and hold our institutions accountable. I recognize that it is truly a privilege to “be in the know,” and my time at UGA has equipped me with the ability to think critically about what it means to be informed.
What is one piece of advice that you would give to other Grady students?
One piece of advice I would give Grady students (especially those majoring in journalism) is to be confident in yourself and your abilities. Interviewing influential subjects or sources that have a sensitive story can be very intimidating. I’ve found that it’s very difficult to function as a journalist when you allow self-doubt to creep into your work. This may sound cliche, but, for me, being confident can sometimes be about “faking it till you make it.” Whenever I am nervous, I imagine how an extremely confident person would act in that situation and just try my best to emulate that. Let yourself be OK with being scared, but don’t let it impact the confidence you have in your own abilities.
Jenna Monnin (right) reporting live for Grady Newsource from a Georgia Senate runoff watch party for the 2022 midterm elections at Little Kings Shuffle Club in Athens Georgia.
What is one thing that people would be surprised to know about you?
One thing people might be surprised to know about me is that despite my love of politics, investigative, and breaking news, I would literally drop everything right now if I had the opportunity to be a wildlife photographer or documentary filmmaker. My passion for conservation and love for animals started when I read my first copy of National Geographic many years ago.
What are you planning to do after you graduate?
After I graduate, I’m hoping to move to D.C. and pursue a career in journalism. I have a summer internship with a D.C. publication called The Capitol Forum, an investigative news organization, and I am very excited to experience what it’s like to cover antitrust and corporate investigation stories. I have experience in print, digital, and broadcast journalism, so I am trying to keep myself open to any opportunity that may come my way over the next few months. I would like to enter a journalism role that allows me to be near the action, so breaking news opportunities—especially those that can put me close to political issues—are something I am very interested in as a young journalist. In the future, I could see myself going to graduate school or law school, but I want to work for a few years before I make that decision.
What motivates you?
Jenna Monnin stands in front of the placard for “The Hotline” at National Journal’s offices during her summer 2022 internship in Washington DC.
I would be remiss if I did not mention that my mother is my biggest motivator because she has been the best support system over these past few years. However, as a journalist, I am motivated by the First Amendment privileges this country affords to members of the press. During my time at UGA, I’ve studied what it means to enjoy a truly free press and how that impacts both journalists and the public they keep informed. My summer internship at Reporters Committee for Freedom of the Press showed me that there is still so much work to be done in this area and that any government encroachment can lead press freedom down a slippery slope. The First Amendment’s guarantee of a free press motivates me to take full advantage of this protection by ensuring that my work both elevates silenced voices and provides a forum for discussion and debate.
What has been your biggest accomplishment in the past year?
My biggest accomplishment in the past year was definitely my contributions to Grady Newsource’s political show this fall. Two of my packages ran on the election night shows, and I was able to work as a field anchor reporting live during Georgia’s Senate runoff. I am so thankful for the feedback and instruction I received during this time, and I am very proud of myself for putting in many hours of work to create multimedia projects. Working with this show in a politically relevant state like Georgia is an experience that I will never forget.
Chiamaka Uwagerikpe started her own podcast, called Acquainted.
Chiamaka Uwagerikpe is a third-year advertising major from Suwanee, Georgia, involved with Talking Dog Agency, the Student Industry Fellows Program and the UGA Visitor’s Center. She’s also a Strike Magazine content intern and has served as an ambassador for Gurls Talk, promoting the mental health and wellbeing of young women and girls.
To Uwagerikpe, tenacity means always giving yourself a chance. “It’s the act of doing the bold thing of starting, trying, applying, even when it seems impossible. Tenacity is a blend of stubbornness, authenticity and courage, and it’s something I live by,” she explained.
Why did you choose your major?
I didn’t know what I wanted to study when I got to college. I actually changed my major five times before ever taking a class here, which is ludicrous. I just really wanted to make the right decision. But when I got here, I thought about what skills I wanted to have by the time I left. I wanted to be able to pitch and persuade, to be an effective communicator. I wanted to feed my creativity. And that is how I chose advertising. There have been double majors and certificates that came and went, but I find advertising plus my co-curriculars have given me all the skills I desired.
What or who has had the biggest impact on your life during your time at UGA?
The Gurls Talk community has had the biggest impact on my life during my time as a UGA student. Gurls Talk is a community-led non-profit organization dedicated to promoting the mental health and wellbeing of adolescent girls and young women. I had the pleasure of serving as an ambassador to the community, and it completely changed my life. Through the program I met so many amazing people, and learned about myself in a very real way. In order for me to serve well, I had to define my values and find my voice. It transformed the way I think about work and leadership. Being a Gurls Talk ambassador made me a better friend, leader and communicator. It is such a welcoming community, and I highly recommend everyone check out the cause.
Chiamaka Uwagerikpe will spend summer 2023 as a corporate communications intern at IHG.
What is your most memorable Grady experience?
My most memorable Grady experience has to be responding to a Grady Listerv email. A team was looking for an intern with much more experience than I had, but I got a spot on the team anyway. I am so grateful for that turn of events because it has led to so much growth. I have gotten to meet other amazing Grady students and supportive alumni. I’ve gained so many technical skills and learned more about storytelling. I’ve gotten to ask so many questions, which is my favorite pastime. All because of an email.
What are you passionate about?
I am wildly passionate about culture and community building. These are things that transform and uplift people.
What is one piece of advice that you would give to other Grady students?
A piece of advice that I would give to other Grady students is to stay curious. You don’t necessarily have to do everything under the sun, but engage with your surroundings. Ask questions. Get to know the people around you. Be intentional and be present.
What is one thing that people would be surprised to know about you?
I’m a pretty nervous person. But I never let my nerves get in the way of me living.
Where do you see yourself in 5 years?
I have no idea. I hope to live abroad, working for an innovative creative agency. I’ll have a cozy apartment, and I’ll call my family on a regular basis. I’ll be living well. I’m currently working on habits that will get me to reality close to that.
Through the Student Industry Fellows Program, Chiamaka Uwagerikpe has worked with Cox Enterprises, Delta and Worldstrides.
What motivates you?
My family motivates me, especially my siblings. They inspire me to be great in a way that is authentic.
What has been your biggest accomplishment in the past year?
One of my biggest accomplishments this past year is becoming an Innovation Fellow here at the University of Georgia. The Student Industry Fellows Program has opened up so many learning opportunities for me. As a fellow, I use my creativity and communication skills to solve complex problems for clients. I have gotten to work with Cox Enterprises, Delta and Worldstrides and tackle issues of tech, sustainability, and culture. The fellowship has given my confidence in my professional abilities and has given me new friends from all across campus.
Rachel Ziner was taught the value of setting goals and achieving them from a young age. To her, tenacity comes after those goals are achieved. Ziner is a Double Dawg, who first earned her bachelor’s in advertising at Grady College before staying this year to earn a master’s degree in Emerging Media through the New Media Institute. Ziner is currently interning as a corporate public relations intern for Golin, which she says has been her biggest accomplishment in the past year. This summer, she interned at McDonald’s corporate in Chicago, Illinois this summer for their in-house agency, Agency123. She currently serves as the director of intern relations for Talking Dog, and is a communications intern for the AdPR department.
Why did you choose your major?
For my undergraduate degree, I wanted to study something that challenged me to continually be creative and have no two days that were exactly alike. This led me to choose advertising due to the fast-paced nature of the industry and the creativity it takes to be successful. After obtaining this degree, I wanted to learn more about the future of the industry and the role technology plays in modern media, leading me to pursue the Emerging Media Double Dawgs pathway. This program focuses on the intersection of design and technology, teaching me how to leverage new technologies to communicate with audiences differently than before. The knowledge from both of my degrees has made me well-ounded in understanding both traditional and digital media strategy while prioritizing the needs of the target market.
Ziner (front right) pictured with interns she worked with throughout the year as director of intern relations at Talking Dog Agency. This photo was taken in April 2023 at the ‘Battle of the Brands’ event.
What is your most memorable Grady experience?
I can easily say my most memorable Grady experience comes from my senior year of undergraduate when I was an account executive on the Luckie Health team within Talking Dog Agency. My seven-member team worked all year to develop a research-driven campaign for the launch of the sub-brand of Luckie & Co., Luckie Health. Our team had the opportunity to present at the agency-wide competition, Battle of the Brands, and our case study on our work won 1st place in the competition! I remember feeling so proud of my team and everything we accomplished. It felt like all the long hours had paid off and we were recognized for our success.
Who is your favorite Grady professor and why?
Though she was not my professor directly, Missy Hill is easily the first person to come to mind. This past school year when I served as the director of intern relations within Talking Dog Agency and as a communications intern for the Advertising and Public Relations Department, Missy has been my advisor for both roles. I admire Missy’s work ethic in everything she does for the department and how she always leads with kindness first. She has so much impressive knowledge and industry expertise. I never leave a conversation with her without learning something new. I know I can always go to Missy when I need advice or have questions about the wide world of advertising and public relations. Missy has always been a champion for helping me achieve my goals and I know she’ll be a mentor to me for years to come. I am so grateful to have her in my corner as I will soon be navigating post-grad life.
Before pursuing her emerging media masters, Ziner graduated with a degree in advertising in May of 2022.
What does tenacity mean to you?
From a young age, I was taught how to set goals and the value that comes with achieving those goals. When I set out to accomplish my goals, my drive and determination and what brings me to achieve them. To me, tenacity comes in after that, once those goals are accomplished. How can I continue to strive for further achievement? What’s the next level of success look like for me and what can be done to reach that? Tenacity is fighting to continually do better and build the life I want for myself, even after I achieve my goals. Tenacity is continually asking for and gladly welcoming what’s next, even if I know it will be challenging.
Ziner pictured with other students in the ’emerging media NMIXPo’ class in fall 2022, where students present their progress on their capstone project.
What is the best piece of advice you’ve received?
The best piece of advice I have ever received is “Comparison is the thief of joy.” This means that everyone is on their own path and you cannot compare where you are at in life with anyone else. You will never find joy if you spend all day thinking about what other people are doing or the ways in which they are achieving. It’s better to focus on yourself, take things one day at a time and remember that you are your own person with a unique purpose in life that is not to be compared with anyone else. Instead of sitting around comparing yourself to others, think about what you can do to get yourself to where you want to be. Enjoy the journey that is uniquely yours (and rather than wishing you were in other’s shoes, choose to celebrate the success of others rather than sulk in what you feel you may lack).
What are you passionate about?
Professionally, I am passionate about viewing the audiences my work serves as humans. In the modern age of information, we are constantly consuming media, whether we know it or not. I’m passionate about making this media consumption more enjoyable for consumers – not just another headline or advertisement in their feeds that does not connect with their wants and needs. The exciting thing about this passion is that every consumer is different and consumer desires will change over time. There will always be opportunities for me to consider first the individuals that my work is serving and use that as a guiding factor. I’m passionate about using this human-first approach in building campaigns that bring consumers closer to brands.
Personally, I am passionate about creativity and trying new things whenever possible! I love to try cooking new recipes, exploring new places and most of all crafting new projects to gift to friends and family. I’ve always been very resourceful and had a passion for
Ziner pictured from her first internship at Krystal Restaurants LLC, when she was the marketing intern. She continued to work at Krystal for a year as the marketing coordinator from June 2021 to May 2022.
flexing my creative muscles whenever possible.
What has been your biggest accomplishment in the past year?
My biggest accomplishment in the past year has been landing a job with Golin as a public relations intern, working on the Discover Financial Services and West Monroe Partners accounts. I knew in my final semester of graduate school I was interested in pursuing an internship opportunity to apply my skills and add to my resume before graduating. I applied for the opportunity at Golin, did some networking on LinkedIn and landed the job! I’ve really enjoyed working full-time, remotely, and gaining real-world agency experience while still in school. Having this role has taught me so much about client service and earned media strategy to couple with the emerging media strategy that I am learning my graduate program.
Ziner’s final presentation for her internship with McDonald’s, where she was the intern for the in-house agency, Agency123 in Chicago this past summer.
What is an example of a time you used your skills in a real-world experience?
Last summer, I had the opportunity to intern at McDonald’s corporate office in Chicago, Illinois within their in-house agency, Agency123. I mostly worked on account management and project management for a number of internal clients. Throughout my final year at UGA, I acted as an account executive within Talking Dog and for my campaigns class team. In both of these experiences, I learned how to write project briefs and develop KPIs (Key Performance Indicators) for the success of a campaign. As the Agency123 intern, I was asked to write project briefs, including KPIs, for a few projects throughout the summer. My manager was impressed with my ability to write such comprehensive and detailed project briefs, thanks to my experiences in Talking Dog and in the classroom. It was a great feeling to be so early in my career and be given an assignment that I already knew how to complete.
Where’s your favorite place on campus and why?
My favorite place on campus would have to be Studio 100 in Grady! I spent so many Wednesday evenings there in the past two years as a member of Talking Dog Agency. I love the atmosphere of the room and always know I will be surrounded by talented, creative and overall awesome people when I’m there.
Third-year journalism major and theatre minor Sam Chin finds motivation and fulfillment in storytelling and its ability to help others. Chin loves when their work has a positive impact on the public or brightens someone else’s day. Chin also emphasizes the importance of embracing curiosity, asking questions and trying new things.
What does “tenacity” mean to you?
To me, tenacity is about being able to roll with the punches and bounce back from the challenges barring us from success. In all careers, but especially journalism, you’re sometimes faced with adversity that can seemingly appear out of nowhere. To be tenacious is to overcome these challenges while remaining mindful of one’s self-worth. Since tenacity is about overcoming adversity, I think it’s important that individuals take the time to recognize their own efforts when facing a barrier. I think that in life we often move past the adversity barring us from success like it was just a bump in the road. If you take the time to recognize that constant challenges aren’t normal, you might feel proud or happy about overcoming adversity. Let that pride and happiness fuel your mindset when tackling the next challenge. Recognize that being tenacious in itself is an accomplishment, and let that reinforce your spirit.
Why did you choose your major?
I think it was my curiosity that led me to pursue journalism. Looking back, I had never thought about a career in journalism until my senior year of high school. I knew that I wanted to do something related to storytelling whether that was film, theater, or fictional writing, but it wasn’t until COVID shut down the entertainment industry that I comprehended that I could pursue a career in non-fiction storytelling as well. All of a sudden, it just made sense. I realized how much of an impact human interest and travel journalism had on my adolescence, so I decided that I want to have that same impact on future generations. COVID usurped my life and brought an innumerable amount of grief into the world, but without it, I’m not sure that I’d be where I am today.
Chin (left) smiles for a picture with President of Esports at UGA, TJ Stephens, at Columbus State University’s Scholastic Gaming and Esports Conference in February. (Courtesy/Sam Chin)
What is one piece of advice that you would give to other Grady students?
Live curiously and be adventurous. Let your natural curiosity lead you to new opportunities, and don’t be afraid to ask questions. If you see something that draws your curiosity, don’t be afraid to ask and learn about it. If you let yourself be curious and adventurous, it’ll lead to new opportunities and connections that seemingly appear out of nowhere. You’ll never know when the next big opportunity arises if you don’t even check out the pathway. So, the next time you see an interesting person, go up and talk to them. The next time your professor says something intriguing, go ask them about it. The next time something peaks your curiosity, go find out why. And don’t be afraid to do it.
Who is your professional hero?
Anthony Bourdain. Growing up, I must’ve spent countless hours watching Bourdain’s various travel shows. Watching him interact with so many people of different places and cultures so candidly really framed what a good documentarian looks like to me. Unobtrusive, charismatic, and genuine, Bourdain was able to break down barriers and provide his audience with an intimate view of what life looks like across the globe. He showed me the power of human connection and how a well-crafted interview can change lives.
Chin walks along at Kaihalulu Beach at North Shore, Oahu, HI. (Courtesy/Sam Chin)
Who is your favorite Grady professor and why?
During my time in Grady so far, I’ve been treated so incredibly well by the staff here that I couldn’t name just one. From Professor Coley teaching me the importance of concise writing, to Professor Shumway helping me perfect my camera work, all of the professors I’ve had so far have been incredibly kind and supportive. I will say, Dr. Peters is the one professor that’s given me exams that I thought were fun to take, and that’s an accomplishment in itself.
What is your most memorable Grady experience?
Having the opportunity to do a profile story on Vanessa Briscoe Hay. The opportunity arose last semester when I attended the WUOG 50th birthday concert. Pylon Reenactment Society performed that night, and because I had been randomly talking about local music with Professor Coley a few days prior, I knew about the band from her mentioning them to me. After hearing them perform, I was blown away and my interest peaked even more. I introduced myself to Hay and the band afterwards and told them I was interested in doing a profile story. Luckily, they agreed. I got to enjoy two more of their shows as well as interviews with both Hay and the rest of the bandmates while I worked on the story, and I learned an incredible amount about what the music scene in Athens used to be like. As a local, it was amazing learning about so much of this town’s rich musical history while connecting the dots to stories my parents had told growing up. It’s an experience I’ll always reflect on, and in a way it feels like it was my initiation into the world of journalism.
Where is your favorite study spot?
It’s rare to find an open classroom on the fifth floor of Grady, but if I ever find one available, I always love to do work there. There’s something energizing about the view up there that always makes me more productive. Hendershot’s definitely gets an honorable mention though. It’s my go-to for whenever I need some caffeine.
Professor Coley’s and her Journalism 3190 Fall 2022 students celebrate a great semester with a class selfie. (Courtesy/Sam Chin)
What motivates you?
For me, it’s the people whose stories I get to tell. When I realize that I’ve made a difference in their life by just being interested in what they have to say, it’s invigorating and refreshing. I love that my work can help the public and brighten people’s day, so when I see that happen or hear about how my work has impacted someone positively, it really does motivate me and make me smile.
Where do you see yourself in 5 years?
This is a tough one to answer. Ideally, I’d hope to be on the ocean, sailing around the world and telling stories about the places I go and the people I meet. It’s been a dream of mine to live on a sailboat and travel the globe while being a travel journalist. I’d love to be able to educate and inform people about all of the amazing cultures and places that the world has to offer while being able to go from place to place on my own. Although, I’m not sure if 5 years from now is a realistic timeline to achieve that goal. More likely, I hope to be doing travel journalism with a focus on videography. I hope to be able to work independently, but either solo, or with a production company, I’d love to be involved in a travel show or documentary.
What is the best piece of advice you’ve ever received?
In 2022, Chin went freediving approximately 2 miles off the coast of Oahu’s North Shore. (Courtesy/Sam Chin)
I’m not sure this is the “best” piece of advice I’ve ever gotten, but it sure has stuck with me through everything I’ve done. It’s a bit cliche, but ever since I was a kid, my dad has always just said, “Do your best.” It’s simple, I know, but it really has changed the way I approach things. I used to always feel discontent with the work I would submit no matter the type of feedback I’d receive. I’d get a good grade on a paper yet always believe that it wasn’t good enough and that I could improve it. I don’t know when I finally started believing in the advice my dad gave, but it sure changed things. I began to approach my work thinking about the effort I was giving and how that effort made me feel. When I began to feel proud of my efforts, I stopped constantly thinking about the imperfections of my work and people’s opinions on it. Instead, I started thinking about how happy I am when I put my best effort into my work. Be mindful about how your work makes you feel, and just approach it with the mindset of doing your best.
Jonina Bullock is a third-year student, double majoring in advertising and German. She is the creative coordinator for Talking Dog Agency, the PR chair for the National Association of Black Journalists, and she works as a resident assistant. She was recently awarded a scholarship from the Atlanta Ad Club. Last November, Bullock was the inaugural winner of the AdPR Vision Award.
Why did you choose your major?
I chose my major because it allows me to be extremely creative, while also providing the knowledge about business that I was looking for.
Jonina in New York City on the way to CultureCon, which she says is her most memorable Grady experience.
What is your most memorable Grady experience?
My most memorable experience has been Grady sponsoring me to attend CultureCon in Brooklyn, New York. It was one of the coolest things that I have experienced. I want to live in Brooklyn one day, so it was really nice to get a preview, while also connecting with other professionals of color in the creative industry. I was able to meet really amazing people, share my work with others, learn about opportunities post-graduation and try some really good food.
What does tenacity mean to you?
Jonina was a recipient of the Atlanta Ad Club Student Scholarship this year.
Tenacity to me equates to overcoming adversity and being persistent in chasing what it is that you want. Tenacious is a good adjective — I like that word.
Where do you see yourself in 10 years?
I see myself being very content! I hope to work for an international advertising agency, be able to travel and see the world and maybe even run one of my own at some point!
What motivates you?
I am motivated by all of those who surround me, but definitely by my family members. When I think about all that they have done and sacrificed, it motivates me to keep pursuing what I dream of.
Who is your professional hero?
Quinta Brunson — hands down. I used to be an avid BuzzFeed viewer and loved her then, so seeing her blossom into having her own highly-rated comedy series is extremely inspiring.
What is the best piece of advice you’ve received?
“Your journey is your own.” It is so easy to feel like an imposter when at a college where everyone is so successful, but when you focus on your own journey without comparing yourself to your peers, things become much easier.
What are you passionate about?
Jonina in her Grady College sweatshirt shortly after being accepted into the college.
A lot of things – mental health is definitely up top for me, followed closely by the idea that everyone deserves to feel a sense of community. It is one of the best feelings to know you have people that support you, love you, and are rooting for you. I think everyone deserves to know what that feels like.
What would people be surprised to know about you?
Jonina was a brand experience intern for Delta last summer. Here she is on the first day of her internship.
I speak German!
What has been your biggest accomplishment in the past year?
In the past year, my biggest professional accomplishment was definitely being selected as a recipient of the Atlanta Ad Club Student Scholarship. My biggest personal accomplishment is being more confident in my knowledge and what I create. I used to be really scared to share the projects I work on and photos that I take, but not anymore — so growth!
Fourth-year public relations major Ike Epstein has made the most of the opportunities offered to him by Grady College and the University of Georgia. As a transfer student, Epstein has found his community at UGA by getting involved on campus. He serves as a research and strategy specialist for the Arby’s account at Talking Dog Agency and he is also involved in Dawg Camp and the Student Government Association (SGA).
What does “tenacity” mean to you?
To me, tenacity is about being persistent. College will have its fair share of ups and downs, something that I’ve certainly experienced myself. Sometimes, you will not do as well on a test as you thought—I know I have—and that feeling can be very defeating. However, learning to stay persistent throughout those ups and downs is something that has not only served me during college, but will also aid me in my career.
Why did you choose your major?
I chose to pursue a degree in public relations because of how versatile it is. Considering how quickly the job landscape changes, having a degree that will give me the tools to succeed in various aspects of the public relations and advertising world will play an integral role in the success of my career.
What or who has had the biggest impact on your life during your time at UGA?
Mary Ellen Barto has had the biggest impact on me during my time at UGA. She is so knowledgeable about the field of ADPR, and she has helped me hone my skills and find a career path that I’m legitimately passionate about. Sometimes I’ll go to her office between classes just to hang out for a second, and I’m very grateful to have met her this year.
Epstein (right) poses for a picture with other student transitions liaisons at the SGA banquet in the presidential suite at Sanford Stadium. (Photo/submitted)
What is the best piece of advice you’ve ever received?
The best piece of advice I’ve received is to try and stay in the moment. I often find myself worrying about things that are far in the distance, especially when it comes to jobs and internships. While I know this is easier said than done, it’s something that has really helped me this year, especially as my time in school is beginning to come to a close. Your time in college is short, so just try to enjoy the moment and make the most of it.
What is one piece of advice that you would give to other Grady students?
If I had to give one piece of advice to Grady students, it would be to get involved! Grady offers so many amazing opportunities, Talking Dog and PRSSA just to name a couple. Getting involved with Grady organizations has helped me make the most out of my time here and allowed me to form meaningful connections.
What is your most memorable Grady experience?
My most memorable Grady experience has been my time with Talking Dog Agency working on the Arby’s account. Agency work is what I want to do with my career, but it was never something that I thought I could do during the school year. Having the opportunity to work with such an impressive client has been a rewarding challenge, something that I never thought would be possible. Learning how a professional agency operates and getting real world experience working with a big-name client has been an invaluable experience I’ll never forget.
Epstein (second from right) and some of the other members of Talking Dog Agency dressed up as their favorite sauces for a costume night in Studio 100. (Photo/submitted)
What has been your biggest accomplishment in the past year?
My biggest accomplishment this past year was learning how to successfully build a survey for the Arby’s account at Talking Dog. I had never built a survey before, learning how to craft specific questions to get the most accurate data possible was a great challenge, but incredibly rewarding at the same time. Once it went live, I got about 3x more answers than I anticipated and got great usable data that the client was very happy with. The data ultimately shaped the idea for our campaign and is something that I’m incredibly proud of.
Who is your favorite Grady professor and why?
My favorite Grady professor is Michael Cacciatore. His classes are always ones I look forward to attending and I have never laughed so hard in an academic setting before. He’s incredibly well-versed in his field and worked closely with me to help build a successful survey for Talking Dog.
What is one thing that people would be surprised to know about you?
Epstein (back right) and other Dawg Camp counselors smile for a picture at their color group reveal, where he and his team prepared to work together to welcome the incoming class in the fall. (Photo/submitted)
One thing that surprises people is that I’m a transfer student. While it’s been a challenge to integrate into such a big school, Grady has shown me the community and like-minded individuals that have helped shape my college experience.
Where is your favorite study spot?
My favorite study spot on campus is the main library. While this is a hot take for some people, I think it’s the best place to get work done. Whether I’m going to the fourth floor to work on a group project with my friends or sitting on the first floor to get more complex work done, the main library is always my first choice.
