Alumni Who Podcast: Emily Noles

Editor’s note: This is an example of many different podcasts our alumni produce. Visit our Alumni Who Podcast Pinterest page for a full list.

Emily Noles is the UGA grad behind Clementine Creative Agency’s Peel Good. This bi-monthly podcast discusses “all the juicy

A graphic with blue overlay on top of a desk with audio waves and text that reads "Peel Good A Marketing Podcast"
Peel Good discusses what is going on in the marketing field in the bbi-monthly episodes. (Graphic: submitted)

 marketing of yesterday, today and tomorrow brought to you by skilled experts in different fields coming together to share their opinions and knowledge on creative marketing trends,” according to the website.

Emily graduated from UGA with a degree in advertising in 2018. While at Grady, she earned a New Media Certificate. Her NMI Capstone class served as her introduction into the audio world as she created an app for WUOG 90.5fm, the student-run alternative radio station at UGA. 

“The New Media Institute definitely helped to build this type of avenue for me to be familiar to a standpoint even though I’ve never worked in podcast before,” she said.

Emily is not only the client account manager at Clementine, but she’s also the person who dreamed up, hosts and produces Peel Good. After presenting the idea for a podcast available on Spotify and Apple Podcast in addition to YouTube, her and her teammates ran with the idea. She says that her company gave them the opportunity to explore the medium and build it from the ground up while they learned everything from filming and editing to distributing content to podcasting platforms.

The podcast began in January 2020, right before the pandemic hit. As the entire world switched from in-person to remote, Clementine transitioned the podcast to virtual operations as Emily and her team worked and filmed from home. Clementine just recently launched the second season of Peel Good in January of this year. While beginning a podcast at the start of a pandemic was a challenge, Emily says she learned lots through the first season.

“Season one was definitely getting our legs under us when it comes to podcasting because it’s not something we had done before,” she said. “It was kind of learn-as-you-go and really recognizing what was sitting well with the audience and what the audience was looking for so that we can continue to explore that interest.”

Noles talking into the microphone with a ring light shining on her while filming a podcast episode
Noles says she has learned a lot about how to podcast through Peel Good, which is a valuable skill when it comes to her industry. (Photo: submitted)

Emily said the marketing-specific podcast is “very niche to some people,” but that audience is where Peel Good’s focus lies. She says that this audience responded positively to the podcast’s formatting and flow.

“For [the listeners], they thought it was very informative but also very fun, so it’s not just kind of, you know, talking and sounding more like a lecture but more like a conversation between marketing professionals,” Emily said. “And so we took that feedback there and really amplified it and elevated it in season two.”

Throughout the process, Emily said the biggest lesson has been to lean into the audio medium. While the podcast is available to watch on YouTube, she says its primary goal is to serve listeners first — a balance that was hard to grasp at first. 

“I think the biggest lesson there is that while we are posting to YouTube, it doesn’t necessarily mean we have to have a visual that is so professionally cleaned up and put-together that it comes across more news anchor and presentation-like then like a conversational podcast, right? That’s the big difference we saw from season one to season two,” she said. “We kind of took a step back and realized we’re putting more focus on a visual standpoint than the audio, but podcasting is more known for its audio.”

Not only has Peel Good enabled Emily and her team to develop a new set of skills in terms of creating and maintaining a podcast, but she says it has also allowed them to grow professionally as it relates to marketing. When the team selects a topic to discuss on the show, Emily says they want to ensure they’re knowledgeable about how it relates to the industry. This entails extensive pre-show research that allows them to see what trends are appearing and “what are people talking about now that would be relevant to speak on in the podcast.”

“Everything we do is reflected in our work as well, so we take the inspiration and the research pooled that we talked about in the podcast and actually use it within our services and in our work,” she said. 

Looking to the future, Emily hopes to see the podcast expand and continue to grow in its success. Her idea of what this may look like includes garnering sponsors to take the series to the next level. Currently, the podcast does not have an allotted budget. With sponsorship, however, Peel Good would be able to further grow and reach more people. 

When it comes to other students looking to enter the podcasting world, Emily offers valuable advice. For her, the biggest lesson has been to allow mistakes to happen and use them to an advantage.

Noles sitting alongside her coworkers at a long table with microphones and laptops in front of them
Noles alongside co-founders of Clementine Creative Agency and UGA alumni Jennifer Nilsson and Merissa Davis. (Photo: submitted)

“I’m a person who thinks three steps ahead, but even sometimes because it’s not something I’ve done before, there’s going to be mishaps, there’s going to be steps that were missed, there’s going to be balls dropped, but not allowing yourself to be taking it so seriously that you feel like you need to step away from it altogether,” she said. “You just need to adjust with the problems that are faced and then learn from those so that you can better prepare for the next episode or next season and really apply what you’ve learned there.”

As she said, everyone can make a podcast look easy but there is more going on behind the scenes than meets the eye to an average listener. She says that while it may look seamless to create, edit, host and produce a podcast, there is a lot of work that goes into it and a lot of room for error. While mistakes are inevitable, Emily says it’s important not to let them be too discouraging.Listen to Emily’s podcast on YouTube, Spotify or Apple Podcast.

Alumni Who Podcast: David Mowery

Editor’s note: This is an example of many different podcasts our alumni produce. Visit our Alumni Who Podcast Pinterest page for a full list.

Award winning political strategist, radio host, CNN contributor, and Grady grad David Mowery is the co-host of Now! More Than Ever, a new podcast from Send The Food Back Media.A graphic that looks like a political campaign circular pin with a red, white, and blue stripe, stars, and text that reads "Now! More Than Ever:

Mowery and his longtime friend (and fellow UGA graduate) Chris Krauth feature guests from the world of politics, media, music and real life. Through their podcast, Mowrey and Krauth explore not only the nuts and bolts of their professions, but also the journey. According to the podcast’s website, this includes “the unheard sound, the unlived life, but also the shared experiences that bind us all.”

David Mowery graduated from the University of Georgia’s Grady College of Journalism and Mass Communication in 1999. After earning his degree in journalism, Mowrey started an externship in Washington, D.C. for Edelman

“The thing a Grady education really gives you — or gave me especially — was the ability to write and kind of write in different peoples’ voices or write for long-form, short-form,” he said. “The ability to write is underrated then and it’s underrated now.”

Mowery’s professional journey took him to Montgomery, Alabama where he currently resides and works as a political campaign consultant. Along the way, Mowery said he and Krauth started experimenting with the audio medium before podcasts were easily distributed. 

While he knew something was drawing him to the idea of podcasting, he was hesitant of how to navigate it along with his work in the political sphere. Mowery was conscious of his potential impact on the politicians he was working for, so he put his podcasting idea on hold. 

When his career led him to consult for a Senatorial candidate, he appeared on CNN multiple times. Mowery realized he enjoyed what he was doing and found himself wanting to “still have that energy” even after the campaign ended. This desire led him to attend and speak at conferences with the American Association of Political Consultants, which he really enjoyed until the COVID-19 pandemic began.

Finally, Mowery had the time and the confidence to launch a podcast alongside Krauth. The two worked and learned together as they built the podcast series. Mowery says one of their goals was not to discuss what was already at the forefront of the political conversation. 

“We didn’t want to talk about the pandemic, we didn’t want to talk about Donald Trump,” Mowery said. “And not for political reasons, but it’s because that’s what everybody’s talking about. It’s boring.”

Krauth and Mowery worked on the podcast for about six months. Eventually, Mowery decided it was time to look for guests to feature on the show. 

“I wanted to bring on guests from my industry and have them talk about both the challenges and opportunities of the industry, but also their origin story,” Mowery said. 

Through his podcast, Mowery says podcasting has become a tool for him in two big ways. First, he says his confidence has grown. At the beginning of the podcast, Mowery says he felt isolated because of extreme partisanship in the country on top of the pandemic. 

Mowery says he was at first hesitant to have guests on the show because he “wasn’t sure if people would get it.” After receiving advice from a friend who encouraged Mowery in his own skills and abilities, he decided to take the leap. 

What he realized is that he has a “public persona and positioning in [his] field that helps draw guests to it.” This realization has not only led to incredible guests on the podcast, but also an increase in Mowery’s self confidence. 

Additionally, Mowery says he has had a shift in perspective when looking at business. Now, he said he realizes that the people he has on his show can help him drive business.

In the past, Mowery says he believes having a side hustle along with a day job was viewed as a negative. While before it was worried having a podcast on the side would make him less desirable as an employee, he says now it’s a “feature not a bug.”

As he has grown in his professional journey, Mowery says the Georgia connection has remained strong. During his time in the industry, he says he has met other fellow UGA grads. 

“We see each other at conferences and it’s like, you know, your dawgs are there,” he said. “And it’s like when we get together at conferences, it’s like ‘Alright, at least I know I’ve got these folks here.”

Despite all his success, Mowery says he credits a lot of what he’s done to his time in Grady. 

“Almost everything that I’ve done in my career, I can trace to the education that I got at Georgia, at Grady.”

You can listen to Mowery’s podcast here.

A graphic showing upcoming shows including "The AJC's Greg Bluestein", "Former Alabama Governor Don Siegelman", "Musician Ike Reilly", "Former Georgia Governor Roy Barnes", "Time Engagement' Author Sasha Issenberg", "Georgia Election Systems Manager Gabriel Sterling" and "Pollster John Couvillion"
Now! More Than Ever’s upcoming shows. (Graphic: submitted)

Alumni Who Podcast: Shawlini Manjunath-Holbrook

Shawlini created her Feel the Good podcast, which she describes as her “personal journal.” (Photo: submitted)

Editor’s note: This is an example of many different podcasts our alumni produce. Visit our Alumni Who Podcast Pinterest page for a full list.

Shawlini Manjunath-Holbrook holds many titles: an actress, UGA graduate, a mother, and most recently, a podcaster. She recently started Feel the Good Podcast, which is a “mix of uplifting and/or reflective conversations with some of your favorite tastemakers, influencers, experts, community creators, fellow podcasters, artists and creatives doing good, spreading good or feeling good,” according to her website.

Shawlini says her podcast is her “personal journal,” meaning she has been able to make her personal podcast exactly the way she wants. 

“I bring a lot of myself to it, it’s very authentic to who I am, and the values that I honor and cherish,” she said. “And that’s what ‘Feel the Good’ ultimately is. It’s like, how can we evolve, how can we grow, how can we change together to do the best possible for each other, how can spread the good, do good by learning and growing and evolving together? So that’s something else that I think that I add to my show that is very personal to me.”

This emphasis on positivity that aligns with Shawlini’s personal values and morals is what she calls her “secret sauce” — something that she says every successful podcast needs. From moments of gratitude inserted in the podcast to highlighting main points to help herself and her followers evolve, Shawlini says her listeners resonate with her podcast and often reach out to her on social media to share how they connect with her message. 

Through Feel the Good, Shawlini says she’s gotten to “network authentically” with her guests. Because she hand-picks each of her guests, she says she’s able to choose people whose values and goals match her own. This has allowed her to “build that connection around like-minded people,” which is one of the biggest takeaways she’s had from the podcast.

“Podcasting is really great for that if you have that type of show where you are doing interviews because you do develop connections with the people that come on your show and a lot of times, I mean, they do become friends and you start cheerleading each other on and you follow each other on social media or you can reach out about things,” Shawlini said. “I would say probably about 95% of the people that I’ve had on have continued to be in my life.”

After graduating from Grady College with a degree in public relations, Shawlini studied at a conservatory for acting. While acting and raising her daughter, she decided to start her podcasting journey three years ago. A self-described Hallmark movie lover, her first podcast was called Hallmark Channels’ Bubbly Sesh

Shawlini fondly recalls how this podcast helped teach her everything from editing to filming. Along with her co-host, Shawlini interviewed talent and discussed Hallmark movies from rom-coms to Christmas movies. After the show took off, the Hallmark Channel officially took it on, which Shawlini said was “wonderful.”

While now she says there are plenty of podcasts on the market centered around the Hallmark Channel, at the time Shawlini says Bubbly Sesh was “niche.” This not only helped it stand out to Hallmark, but it also gave her the opportunity to learn how to podcast on her own.

“I really had to teach myself a lot of the elements of podcasting on my own. Now the great thing is for anyone who wants to do it there are so many tutorials and videos online in terms of what equipment you need and what you need to do this and that and hosting and editing and you can find people, freelancers and stuff to work on your podcast if you have a budget,” she said. “It’s a lot easier to get into it now, I think, without any knowledge at all than it was when I started out, so the benefit of that though was I really got to learn how to do it and build one.”

Listen to Shawlini’s podcast on Apple Podcast or Spotify

Alumni Who Podcast: Heather Adams

Editor’s note: This is an example of many different podcasts our alumni produce. Visit our Alumni Who Podcast Pinterest page for a full list.

Heather Adams (ABJ ‘98) has not only proven she’s a PR expert by starting her own company, Choice Media Communications, but she also has entered the podcasting realm with Make Me Known to deepen her skills and expertise. 

Make Me Known has four key pillars the podcast focuses on: communications expertise, entrepreneurship, empowering women and leadership, and relationships. (Photo: submitted)

In the weekly podcast, Adams talks with guests and shares “professional insights, encouragement and practical advice” about all things communications, relationships, entrepreneurship and empowering women, according to her website.

Following graduation from Grady, Adams immediately entered the communications industry. Her work took her from Atlanta to Nashville, where she currently lives with her family.

Adams launched Choice in 2014.

“We started out doing a whole lot of book publicity because that was my background, that’s what I knew, that’s what I was good at and what I love. And then we evolved and grew from there,” she said. “And we really do a lot of different kinds of communications services based on the need of the client. Publicity and media relations is certainly our bread and butter.”

While Adams has seen her company grow in the past seven years, she says she has been able to further refine her skills. In 2019, Adams said she realized that podcasting was coming into the conversation and she wanted to advise her clients on how to take advantage of the up-and-coming medium. While she could tell it was something worth looking into, Adams was relatively unfamiliar with it.

Adams said she wanted to know the ins-and-outs of podcasting, so she decided to start her own.

“When you’re a communications expert, and there’s a format that’s really permeating the culture, you want to make sure that you have your finger on the pulse of it, so it was for us to know the ins and outs of everything connected to a podcast,” she said. “It sets us up as the experts in our industry.”

Adams said creating a podcast would help her clients realize that Choice employees knew what they were talking about when it came to best practices and the inner-workings of podcasting. Additionally, she describes it as a “business development tool and lead generator” that brings clients to Choice who many not have heard about the company before listening to the podcast. 

Before long, Adams and her team had created a podcast called This Intentional Life in June 2020. After reflecting on the podcast, it’s successes and it’s areas for improvement, Adams decided to revamp it. 

“People liked it and they enjoyed the content and we had great engagement and they loved the guests that we had and they thought we were fun and all of that, but it wasn’t ultimately serving the purpose that we had created it for,” Adams said. 

Now a year later, the series is rebranded and has relaunched as Make Me Known. While the elements are similar to the original elements, the biggest difference is a specific core focus on four pillars: communications expertise, entrepreneurship, empowering women and leadership, and relationships. 

Adams says this key focus is based on Choice’s ideal client: a busy, ambitious, working woman who juggles a successful work life with her personal relationships. 

“What we’re trying to do is equip her with the tools that she needs to go and be successful in work and in life and the dynamics of the two, but growing her business and her career, while managing the strong quality of life that she desires at home,” Adams said. “And so we develop all of the content through one of those four pillars with that ideal woman in mind of who we want listening to Make Me Known so that we are deliberately and intentionally serving her.”

Through this podcast, Adams says she’s successfully become an expert in the medium. From learning how to interview to going after and securing guests to creating, producing and taping episodes, she’s seen it all. 

“We intend fully to grow and enhance our offerings as the podcast grows and continues to evolve, and it being just one format and avenue or channel with which we’re trying to serve the women that are our ideal client choice.”

Listen to Make Me Known on Apple Podcasts.

Entrepreneurial Journalism Symposium: Business of Podcasting

The “Business of Podcasting” will include four sessions throughout the day featuring podcasting experts discussing a wide array of topics including content creation, production values and business models.

Grady College faculty and students are encouraged to attend the free sessions that will be held in the Peyton Anderson Forum (lunch is by invitation only.)

The symposium is produced and sponsored by the James M. Cox Jr. Institute for Journalism Innovation, Management and Leadership.

Schedule of Events

Session One:
10:10 – 11:00 a.m.
Newspapers and Podcasting: Embracing Audio Storytelling
Tracy Brown, Deputy Managing Editor of The Atlanta Journal-Constitution
Rob Connelly, Director of Digital Audio with GateHouse Media

Session Two:
11:15 a.m. – 12:05 p.m.
Quality Matters: Production Values and Best Practices
Bob Sullivan, Host of the “Breach” Podcast
Keith Reynolds, Founder & President at Spoke Media
Alia Tavakolian, Co-Founder & VP of Content at Spoke Media
Dan Maccarone, Host of the “Story in a Bottle” Podcast

Lunch – invited guests only

Session Three:
1:25 – 2:15 p.m.
Audience Connections: Creating Compelling and Credible Content
Mandi Woodruff, Host of the “Brown Ambition” Podcast
Dan Maccarone, Host of the “Story in a Bottle” Podcast
Sean Powers, Director of Podcasting, Georgia Public Broadcasting
Alia Tavakolian, Co-Founder & VP of Content at Spoke Media

Session Four:
2:30 – 3:20 p.m.
Roundtable Discussion: Future Trends in Podcasting and Audio Storytelling
Moderator: Bob Sullivan, Host of the “Breach” Podcast
Keith Reynolds, Founder & President at Spoke Media
Sean Powers, Director of Podcasting, Georgia Public Broadcasting
Mandi Woodruff, Host of the “Brown Ambition” Podcast