Briefly describe your internship and responsibilities.
I am a digital and social media intern at Nashville Soccer Club this summer. In the internship, I help assist the digital marketing team to help brainstorm social media ideas and execute them on different platforms. I mainly focus on the club’s Facebook account and working on TikTok ideas but also engage with fans on Instagram when they tag the team in Instagram posts or stories.
The internship is in-person based out of the club’s office in Nashville, but I work remotely as well. Some of the club’s interns will report to the office on Tuesdays and Thursdays while myself and other interns report Mondays and Wednesdays while the entire office is remote on Fridays. For all home games, the interns are at the club’s current stadium, Nissan Stadium, while we work from home when the team plays away.
What is the biggest challenge you’ve faced so far?
The biggest challenge has been trying to find a unique voice for the team on social media. Because there are so many sports teams in the country, it is important that our club is different and creative to bring fans into our social channels and get engagement across all different platforms. The challenge is finding inspiration from other teams in different leagues, but also having our own voice and content that sets us apart.
What is the most memorable experience you have had during your internship?
The most memorable experience I have had was working at the Mexico-Panama international friendly at Nissan Stadium. Both teams played in Nashville to prepare for their competitive tournaments later in the summer. I was lucky enough to experience an international match and how different it is than a regular Major League Soccer match. There were a lot of Mexican and Panamanian media members I got to work with and learn from while also experiencing an incredible atmosphere for the match.
What is your advice for other students looking to take on a similar role?
I would say network as much as possible and always be looking to learn new skills or improve the skills you already have. Social media is an evolving field with new things happening all the time. So, being able to learn new platforms and learning how to handle the digital side of things like a website is really important and will set you apart from a lot of other candidates.
What lessons will you take back with you to Athens in the fall?
Going back to Athens, I’ll know better how to work with other people on projects and combine my ideas with their ideas to do our best possible work together. Grady classes are a lot of collaborative work, and I’ll be able to work and communicate with others better because of this experience.