#ProfilesOfTenacity: Heaven Robinson

Fourth year advertising major Heaven Robinson uses her design skills both in and out of the classroom, serving as the art director for Pandora Yearbook and Talking Dog Agency. Robinson was a 2022 MAIP fellow, interning for Saatchi & Saatchi this summer. After graduating in December, she will pursue a masters degree in emerging media.

Why did you choose your major?

I chose to major in advertising because I have always loved creative thinking, and advertising really champions both strategy and creative working. Visual storytelling has been a constant in my life and I wanted to explore all that it entails in a professional setting, working with brands and clients. I’m most interested in design and graphic communication, so I knew that Grady College and the advertising major would expose me to that, plus the range of disciplines in the industry from account to UI/UX. I also wanted to explore the different career options in advertising and see where I best fit among them. Plus, everyone at Grady genuinely wishes to help us learn and succeed, and I knew the major and the community would provide a great foundation for my career in advertising.

What does tenacity mean to you?

Tenacity means pushing through obstacles and not losing your will to reach your goal. It’s having the determination to succeed and taking the steps necessary to achieve whatever you set your mind to.

What is the best piece of advice you’ve received?

The best piece of advice I’ve received was to apply for any and everything you might be interested in. You never know what will happen and the experiences you’ll get from it. It’s similar to the “You miss 100% of the shots you don’t take” quote in that you’ll miss out on greatness if you don’t make the effort or take a chance.

photo of seven female students wearing purple with a fall background
Robinson with other executive board members of Women in Media. She formerly served as a content creator for the club. (Photo:submitted)
What would people be surprised to know about you?

I love singing. I’m not one to get up in front of a crowd or anything, but I enjoy singing along to a musical or playlist.

What has been your biggest accomplishment in the past year?

My biggest accomplishment this year was obtaining and completing an art direction and design internship at a top advertising agency, Saatchi & Saatchi. I was offered the internship through the Multicultural Advertising Internship Program (MAIP) and was beyond shocked when I got the offer. I had heard about the agency and their work before and just couldn’t believe that I got the chance to intern there. I am proud of how much I’ve grown as a creative and grateful for the peers, professors, mentors and supervisors who supported me throughout that experience.

What do you plan to do after graduation?

After I graduate with my undergraduate degree in December 2022, I will be pursuing a masters degree in Emerging Media as a Double Dawg at UGA. I’m really excited to learn more about how technology and design can make some cool, innovative projects for brands. As a designer and advertiser, I find web and app design and development to be very intriguing as well as how users connect with such products. I am looking to have a robust skillset in digital media and UI/UX design as I plan to become a professional graphic designer following my graduation.

What is an example of a time you used your skills in a real-world experience?
five students, exec board members of Pandora Yearbook, stand outside the UGA chapel
Robinson is currently the art director for Pandora Yearbook. (Photo:submitted)

I do freelance work in art and design–mainly acrylic paintings. I market myself as a designer, but still use my skills in fine art for drawing and painting commissions. I have been making art since I was in kindergarten so it’s nice to keep building on that talent and use those skills to make good work for people. One thing I love about doing freelance artwork is the lasting impact. People enjoy having the art as they usually order paintings that remind them or celebrate a special time in their lives like a new baby, a sorority anniversary, a new school year, etc. Clients always bring the work up when I see them again, and it’s rewarding to know that I had a role in memorializing those events in their lives.

Where’s your favorite place on campus and why?

My favorite place on campus is the second floor of the Lamar Dodd School of Art. I love walking through and seeing the art on the walls. I get a lot of inspiration from the photography and graphics, and I like to admire the projects students are working on. There is also an open computer lab where I like to do work. It’s usually pretty quiet and the big monitors are great for when I’m designing and multitasking.