AdPR Academy of Grady College’s Department of Advertising and Public Relations has changed its name to the Myra Blackmon AdPR Academy for Diversity and Inclusion.
The six-year-old educational outreach program is designed to amplify the power of diversity, equity and inclusion while growing the pipeline of diverse advertising and public relations professionals. This year’s Academy will happen in Atlanta from Nov. 9-13.
Myra Blackmon (ABJ ’72, M.Ed ’08) has enjoyed a long and varied career in industry and nonprofit organizations. For many years, she owned M. Blackmon Public Relations in Athens, serving a diverse clientele in finance, food products, health care, public affairs and fundraising. She and her husband, the late Dr. Thomas P. Holland, consulted internationally on management and governance of nonprofit organizations. Blackmon also taught public relations courses in Grady College’s AdPR Department for several years.
“For communications professionals to be truly effective, they have to reflect their varied audiences,” said Blackmon. “A visceral understanding of our diverse audiences requires constant commitment. I am proud to be able to support such an effort through the college that has been such an important part of my life since 1969!”
Students in the Academy receive over 35 hours of training and mentoring by experts working in the advertising and public relations industries, participate in daily networking opportunities with corporate executives and agency professionals, and compete in teams representing real-life clients for cash prizes.
“We truly appreciate Myra’s generosity,” said Dr. Juan Meng, Head of the Department of Advertising and Public Relations. “Her commitment in advancing diversity and inclusion plays a huge role in supporting the success of this program.”
This year, Grady College invited partner institutions Albany State University, Clemson University, Georgia State University, Florida A&M University, Howard University, Kennesaw State University, Tuskegee University and the University of South Carolina to hand-select cohorts of their own students to participate in the program. Interested students not attending one of the partner institutions were invited to apply directly.
“It’s really about creating and amplifying the importance of diversity and building a pipeline with a particular focus on students of color,” said DeShele Taylor, Director of the Myra Blackmon AdPR Academy for Diversity and Inclusion. “We’ve really seen a nice rippling effect of the benefits of this program. Everyone who has gone through this program has said that they feel they have a clear pathway forward.”
Over its history, the program has graduated 99 students from 21 U.S. colleges and universities. Many of the program’s alumni have stayed in the fields of advertising and public relations, working for agencies, corporations or nonprofits. Several have gone on to pursue advanced degrees before launching their careers.
In years past, the AdPR Academy happened in the spring. This year, however, the program will run in the fall, giving students the opportunity to put the experience on their resumes before submitting applications to competitive summer internships and jobs.
“The Department of Modern Languages, Communication, and Philosophy at Tuskegee University is excited to have our Communication majors as part of AdPR Academy,” said Dr. Adaku T. Ankumah, chair of the aforementioned department. “The goal of advancing diversity is in line with the University’s mission of being a center of diversity and its strategic goals for the next five years. In addition, we seek strategic partnerships that will provide our students with hands-on experiences, so they are ready for the job market. We look forward to the opportunities that will open for them from this collaboration.”
Mira Lowe, Dean of the School of Journalism & Graphic Communications at Florida A&M University, added: “We are excited to work with AdPR Academy at the University of Georgia in helping to close the diversity gap in the advertising and public relations industries. Our partnership will open new doors to our PR students seeking career opportunities and connections in various professional networks. This collaboration with UGA enables us to expand the professional development of our students in a consequential way.”
Tudor Vlad, the current Cox International Center director, will assume a new role as executive director. Vlad has led dozens of international training missions and welcomed hundreds of visiting journalists from around the world to UGA over many years of service to the college.
“Dr. Kim brings a highly successful international program, the Business and Public Communication Fellows Program, under the Cox International Center, marshalling the college’s international training center and its resources,” said Charles N. Davis, dean of the Grady College of Journalism and Mass Communication. “I’m excited to see the Cox Center continue enriching media operations around the world through its training and international research.”
Kim is grateful for the opportunity to work with the Cox Center and continue its mission.
“Through interdisciplinary collaborations with Grady faculty and other excellent units at UGA as well as external experts and organizations worldwide, I hope to continue to build the Cox Center as a global hub for mass communication knowledge production and training,” Kim said.
Kim is the founder and director the Business and Public Communication Fellows Program, a program inviting experienced communication professionals from different countries to study for one year at Grady College. The program, founded in 2010, operates in conjunction with the Cox International Center and has graduated more than 100 students.
“Now under the Cox International Center, the program will flourish even more by attracting international scholars in a wide range of disciplines related to mass communication,” Kim said.
Kim is a professor of advertising and specializes in research on the roles of advertising in branding context and perception. His research also examines advertising and brand communication in the sports context. Kim also directs the Advertising and Branding Insights Studio at UGA to facilitate interdisciplinary collaborations that focus on research-driven insights in advertising and branding using various scientific approaches. Kim serves as editor-in-chief of the Journal of Interactive Advertising and was secretary last year of the American Academy of Advertising, an organization dedicated to advertising science and research. He is the co-founder and current vice president of the Korean American Faculty Association at UGA, an organization committed to increasing the visibility of its members and mentoring the Korean and Korean American students on campus.
The James M. Cox Jr. Center for International Mass Communication Training and Research began operations in 1985 and is dedicated to conducting media training programs involving countries all over the world, and conducting and publishing research reports on a variety of topics related to the practice of journalism around the world.
Rick Dunn excitedly turns to a group of nearly 15 Athens-Clarke County students at the conclusion of a short introductory film about Grady College narrated by college Dean Charles Davis.
“Dean Davis is a Clarke Central grad,” Dunn says with pride in his voice.
The message delivered by Dunn and emphasized throughout the students’ visit to the University of Georgia campus on Oct. 6 was clear: Education that begins at Clarke County schools can flourish into more possibilities and opportunities at the University of Georgia.
Dunn, who earned a journalism degree from UGA in 1993, is CEO and executive producer of MEU Radio Athens, a program he created in 2017. The program introduces radio and broadcasting skills to fifth- to 12th-grade students and encourages them to graduate from high school.
“I would like to help them navigate through hard times into a life that is much more productive,” Dunn said.
Dunn’s students produce programming for an internet radio station including podcasts and sports broadcasts, as well as projects like school announcements. Dunn estimates about 70% of the alumni from his program graduate from college with a degree in mass communications.
Students experience UGA
After meeting with Alison McCullick, director of community relations at the university, Dunn and McCullick got an idea. The pair connected with Stephanie Moreno, the scholastic outreach coordinator at Grady College, and Josh Podvin, assistant director for community partnerships with UGA Public Service and Outreach, to plan a tour for CCSD students. The students’ visit to UGA would include talks from current students, alumni and professionals in the journalism and broadcasting fields and explore the importance of higher education and career possibilities.
Alexia Ridley, an anchor for WUGA radio, spoke to the students during the campus experience. She began her talk by saying she was familiar with the students’ work with MEU Radio, and they were already ahead of where she was when she attended college.
“I can’t believe that you guys do what you do … it’s really good,” said Ridley. “College will enhance what you already have.”
Students from WUOG radio and freelance podcasters Dayne Young and Kim Landrum also spoke about broadcasting, while Helen Mahaney provided an overview of the college.
Cemya Stone, a freshman at Clarke Central and audio engineer for MEU, was inspired after hearing from UGA students like DonA Traylor-Askew, a fourth-year journalism major. Traylor-Askew, who is also earning a certificate from the Carmical Sports Media Institute, talked about her experience managing social media accounts for some of Clarke Central’s sports teams last fall. She also shared about her involvement in producing “The First Five,” a documentary about the first Black UGA football players, three of whom are Clarke Central alumni.
“It was really fulfilling to hear from students giving us their perspective,” Stone said. “They aren’t too much older than we are, and we are going to be there in a few years. If they can do it, we can do it, too. We just need a little bit of insight.”
Makenna Mincey, a junior from Clarke Central who is considering a career in communications, said she had never been to Grady College.
“I think the biggest lesson I learned is to appreciate the opportunity that I have been given,” Mincey said. “It also taught me that if I want to go to the next level, I need to continue to build and grow.”
A collaborative effort
The University of Georgia participates in more than 50 partnerships with Clarke County schools, and Dunn wants to expand those opportunities. Over the past few months, he has worked with David Hazinski, a Grady College professor emeritus, to design a small television studio where his students can broadcast news shows. Dunn left the visit with several new ideas and a faculty introduction to Carlo Finlay, who he connected with about potential partnerships between Grady College students and CCSD students.
Tours like this one give students perspective and teach them to focus, according to Tymisha Creightney, a sixth-grade teacher at Burney-Harris-Lyons Middle School who also serves on the MEU board.
Creightney said the tour was beneficial to many of Dunn’s students who have not seen the university from an academic perspective.
“The thing I appreciated the most about today is that it showed our kids that people who look like them are in this capacity and what they are doing is working,” Creightney said. “Our students who are interested in journalism saw that they could get there.”
The tour concluded with lunch at Bolton Dining Commons, providing the students a chance to mingle with college students.
“I like that UGA is [in] the heart of Athens and that they have partnered with us,” Creightney concluded. “Even if the students don’t attend UGA, they get a taste of what college is like beyond just football. I want to thank the University of Georgia for looking out for our kids and being leaders in the community.”
When initial discussions began about creating a new program called Digital Natives at Grady College of Journalism and Mass Communication, the COVID-19 pandemic wasn’t factored into its launch. Despite the unforeseen challenge, program director and academic professional Amanda Bright and eight students jumped into action.
Digital Natives was developed in conjunction with the Georgia Press Association. The program pairs UGA journalism students with local GPA member newsrooms to help them accomplish a specific digital goal, from improving social media to experimenting with video production.
“Once I heard about the program I was absolutely in,” Bright said. “I know that [newsrooms] need that support, and who better to give that to them than boundless energy college students?”
For 2021, eight students were selected through an application process that highlighted their abilities and interest in community journalism. The newsrooms also completed an application that determined their digital needs, willingness to work with the students and ability to follow through on what they learned. Students were matched with news organizations based on how well their skill sets would meet the newsroom’s needs.
The students spent a month preparing for an intensive week with their newsrooms. They consulted with editors and publishers about their digital goals and prepared a community audit that covered demographics, economic outlook, government, local competition and an analysis of strengths, weaknesses, opportunities and threats.
Starting on Jan. 4, they implemented their weeklong plans to teach the newsrooms using guided practice, feedback and independent practice resources that they made themselves.
The students created synchronous and asynchronous video tutorials, how-to guides and presentations to explain how to get the most out of digital tools like Instagram and Facebook and develop strategies for optimal use based on the newsroom’s goals.
Fourth year Alexander Merritt said Grady Newsource prepared him to confidently work with Rome-based Hometown Headlines editor John Druckenmiller.
Merritt and Druckenmiller worked together to include more infographics in daily content, learn to manage and track a Google analytics page for the website and make a YouTube channel.
“Everyone’s thinking of the CNNs and the Wall Street Journals, you know those kinds of big name jobs, but we forget to understand that local journalism is just as important and those jobs are still good jobs,” Merritt said.
The program is designed to enrich the learning experience for both the students and newsrooms, and that sentiment was especially clear for third-year student Livia Geiger. Geiger’s parents own The Herald Gazette in Barnesville, and even though Geiger is a marketing major in the Terry College of Business, she was able to work with her parents’ newsroom.
“My parents kept referring to themselves as ‘dinosaurs’ and they truly didn’t know anything about Instagram,” Geiger said. “I had to create a Google Drive for them and show them how to post on Instagram. I also was able to level with my parents more because I didn’t have to worry about stepping on anyone’s toes.”
Kate Hester, a fourth-year student from Monroe, Georgia, said the most rewarding part of the program was looking at the Instagram page of her newsroom, The Hartwell Sun, before and after she arrived. By the end of the week, they were implementing what she recommended.
“It’s nice that both parties got a new perspective,” Hester said. “When you’re teaching someone else, that’s the best way to learn. I realized how much I really did know about my field and what I needed to improve on in my field.”
The feedback from the newsrooms and the GPA was extremely positive.
“On behalf of the GPA Board and the Georgia Press Educational Foundation Trustees, yes, a truly amazing report and program. We owe a huge thanks to the Dean for spearheading it and to Amanda for taking it and running with it,” GPA Executive Director Robin Rhodes said.
Bright remains optimistic with Digital Natives’ success and growth in a post-COVID-19 environment.
“I hope one of the outcomes is that more students decide intentionally to do local journalism,” Bright said. “We have now an established understanding that local news is imperative and crucial and it also needs assistance.”
Grady Digital Natives was modeled off a similar endeavor called Potter Ambassadors at the University of Missouri, where Charles Davis was a professor before becoming dean of Grady College.
If member GPA newsrooms have any questions about the application for the 2022 program, please email Amanda Bright at firstname.lastname@example.org.
Editor’s Note: This feature was written by Megan Mittelhammer, a 2021 Yarbrough Fellow in the Grady College Department of Communication. She was also a participant in the Digital Natives program.
While many public relations campaigns classes focus on creating programs for corporate or non-profit clients, Dr. Karen Russell’s course this semester tackled a much larger topic: Diversity, Equity and Inclusion in the public relations industry.
“Like many people, I was pretty appalled at the responses I was seeing as the result of the social unrest last summer,” Russell explained. “I felt like public relations was part of the problem with inadequate responses from companies and celebrities.”
She knew as public relations professionals, they couldn’t sit back and do nothing, so she challenged her students to focus on changing structures to raise awareness and address solutions.
The students worked with dozens of PR professionals and organizations including the Diversity Action Alliance, PR Council, Institute for Public Relations, Arthur W. Page Center at Penn State, National Black Public Relations Society and the Museum of Public Relations.
During initial research, the students found that there is a general lack of knowledge about public relations among young diverse students, and those who were aware of the field found barriers to entry.
To address the issues, the students set out to tackle three goals:
Establish DEI as a core value
Foster a culture of allyship
Increase industry accessibility
They produced videos, infographics, toolkits, a podcast and sponsored a webinar, Religion in Public Relations, with the Museum of Public Relations featuring a panel discussion on religion in PR.
“One of the most fulfilling parts of this course and campaign was the chance we were given to implement tactics that were not only of immediate importance, but which also may contribute to long-term impact and success in the industry,” said Eilis Sullivan, a fourth-year public relations and women’s studies student. “Almost all of the resources we developed this semester are accessible online, so it’s rewarding to know there’s unlimited potential in the work we’ve done.”
Classmate Laura Burr, a fourth-year public relations student who is also studying fashion merchandising and Spanish, added that the impact is deeper than just recognizing the importance of hiring people from all backgrounds.
“Many only know about public relations because they have a family member in the industry, meaning industry members are a cycle of people from similar backgrounds,” Burr said. “Additionally, the PR industry hasn’t done a great job of offering paid internships, and unpaid internships are likely only a viable option for students from well-off families that can financially support them during their internship. There are changes that have to be made in and outside of the industry in order to create effective change.”
The students also hosted a panel discussion, ‘Moving the Needle: Making DEI a core value within PR’ panel, with the Diversity Action Alliance. During the session, panelist Krystle Cobran urged PR practitioners to change the narrative and reshape the way we deliver our messages, suggesting “stories stick, lectures don’t.”
Sullivan continued: “This campaign has helped me tremendously to better understand my responsibility as a PR practitioner, which is to tell stories that not only suit my clients, but which reflect and represent the larger world around me – including the uncomfortable or unspoken.”
In addition to the accomplishments of the Campaigns class, the Department of Advertising and Public Relations co-sponsors the annual AdPR Academy, a week-long program for diverse students from HBCUs and other higher-education institutions to introduce them to the fields of advertising and public relations.
Students in the Sports Media Certificate program profiled athletes from the 1980 U.S. Olympic team, including Bart Conner (gymnastics), Edwin Moses (track and field) and Megan Neyer (diving) in stories published to the U.S. Olympic & Paralympic Digital Museum.
The profiles were part of the curriculum in the spring 2020 section of “Multiplatform Storytelling for Sports.” The stories were published for the 40th anniversary of the U.S. boycott of the Moscow 1980 Games.
Zach Miles, one of the profile authors, researched, conducted interviews and wrote about Basketball Hall of Famer Isiah Thomas. Miles impressed the U.S. Olympic & Paralympic Digital Museum staff and landed an internship with them over the summer.
“To be able to talk with former athletes and their families while hearing their stories and what representing the United States meant to them truly left me in awe,” said Miles. “It’s so important and valuable for these athletes to be remembered and honored in this way, and I was grateful that I was able to play a role in this by telling their stories.”
Museum communications professionals helped students refine their writing and provided feedback on their stories.
“The Museum is committed to education and working with future generations to instill the Olympic and Paralympic values,” Museum Chief Executive Officer Christopher Liedel said. “We are proud to work with a program with such a strong track record and the University of Georgia. Allowing students to learn about and tell the stories of these incredible athletes is just a terrific opportunity for us.”
The partnership builds on half a decade of coverage by sports media students for the Olympic Games, Olympic Winter Games and Paralympic Games.
For 12 years, Vicki Michaelis, John Huland Carmical Chair in Sports Journalism & Society, was the USA Today lead Olympics reporter. She now teaches students the cultural influence of the Olympic Games as an international athletic showcase and the importance of documenting the athletes who perform on the global stage.
“Finding the stories worth telling is at the core of everything we teach, and, in my mind, no sports event offers up more of those stories than the Olympic and Paralympic Games,” said Michaelis. “They provide seemingly limitless opportunities for our students to hone their storytelling skills, whether they’re covering the Games as they happen or peeling back the pages of history.”
Sports media students have covered the 2016 and 2018 Olympic Games as credentialed journalists. A team of the college’s sports media and visual journalism students also covered the 2016 Paralympic Games in Brazil, with their stories and photos distributed globally by The Associated Press. Thanks to a gift from the John Huland Carmical Foundation, the AP partnership will continue at the Paralympic Games in Tokyo next summer.
You can read the profiles of the following 1980 U.S. Olympians:
Producing the only video broadcast that Athens-Clarke County residents and those in surrounding counties will see for local Election Day news is no small task in normal times. During COVID-19, the stakes are even larger.
“This is the first major election we or any other newsroom has ever done under these pandemic circumstances. Maybe we say at every election that ‘it’s never been more important,’ but it may not be spurious to say it this time,” said Dodie Cantrell-Bickley, a senior lecturer at Grady College and executive producer of the student-led group putting together this show.
The students, many of whom are journalism and entertainment and media studies majors but who draw from several other majors across campus, are producing a three-hour Election Day show from 8 to 11 p.m. on Tuesday, Nov. 3.
Many of the participating students are taking the capstone Grady Newsource class, or are volunteering for the special “Countdown: Election 2020” broadcast which started last spring and has continued throughout the fall.
“This is one of the most important things I am doing this year,” Nikki Shotz, a fourth-year journalism student and volunteer for the production crew said. “It is extremely crucial to help inform people.”
The Election Day coverage will report on the races and results of local races from six counties — Athens-Clarke, Barrow, Jackson, Madison, Oconee and Oglethorpe — as well as state races and the presidential vote. The students will work closely with the Board of Elections offices in each of the six counties, as well as the office of Brad Raffensperger, the Georgia Secretary of State.
A highlight of the evening will be the expert commentary provided by three guests who will be in the studio providing real-time analysis throughout the broadcast. Those guests include:
Charles Bullock, III, the Richard B. Russell Chair in Political Science from the School of Public & International Affairs
Audrey Haynes (ABJ ’87), associate professor of political science and director of the Applied Politics certificate program at the School of Public & International Affairs
Joseph Watson, Jr., the Carolyn Caudell Tieger Professor and director of the Public Affairs Communications certificate program at Grady College.
Pre-produced stories on topics like elections in the digital age and the impact of misinformation/disinformation will be augmented by tracking of social media updates on a smart board and keeping a watch for issues like voter suppression or long lines at the polls.
The election night coverage is directed by Sam Daniel, a senior journalism major who is working on the show as an independent study before his December graduation.
Helping Daniel produce the show is Molly English a fourth-year journalism student. “I feel so blessed to be here during an election year,” she said. “And, to be able to actually come in and see people face to face and interact with them in a way that’s not over Slack or Group Me feels great.”
In between Cantrell-Bickley’s traditional advice that the students don’t need to be first to announce results, but they have to be right, she sprinkles in new advice about always wearing face masks unless they are on air and making sure their station is wiped down before moving on.
“We consider this show to be a community service, but more importantly, we are here to educate these students,” Cantrell-Bickley concluded. “This is such a great opportunity for them because at the end of the day, to be able to say you worked on an election night show during a pandemic is going to be saying something.”
The Hunger Bowl supports the Food Bank of Northeast Georgia, and this year’s theme is Save Barrel City. Join the College in helping to combat hunger in our community by participating in a virtual food drive.
The deadline for student applications has been extended to Nov. 8, 2020.
Grady College and the Georgia Press Education Foundation have joined forces for Grady Digital Natives, a new and innovative program that connects college students and Georgia news organizations. The online Grady Digital Natives program will connect UGA journalism students with digital news expertise with Georgia newsrooms to help local journalists accomplish specific digital goals.
The digital transition continues to be challenging for community journalism for reasons ranging from funding to time to expertise. Grady Digital Natives will help bridge this gap by allowing digitally savvy journalism majors to assist with a digital task like optimizing social media, creating digital content on various platforms or experimenting with new technologies. Another potential goal could help with audience engagement and Trusting News concepts.
“Through the Digital Natives program, these college students will bring their skills into our community newspapers to help advance the paper’s presence in the ever changing digital world,” GPA Executive Director Robin Rhodes said. “GPA is grateful for Dean Davis bringing forth this amazing program to our members.”
Due to COVID-19, students for 2020-2021 will not be on site at news organizations, but they will create and present a webinar that will introduce a digital tool or process to meet one targeted goal for the news organization. The webinar will move step-by-step through the philosophy, technology and process, and it will show how journalists in the newsroom can enhance as well as sustain this new opportunity. This will be accompanied with a written report and a follow-up Zoom conference to address any questions.
The program is expected to launch in January 2021.
The director of Grady Digital Natives, Amanda Bright, is a faculty member at Grady College and will train the students before they start their week within Georgia newsrooms.
“This program is going to be mutually beneficial for students and local newsrooms,” Bright said. “Whether it’s starting an email newsletter, diving into Facebook groups, telling stories through web-based interactives or creating a codified social media strategy, Georgia news organizations will tangibly benefit, while our students will gain the knowledge and experience from those doing the important work of journalism each day.”
The allure of a Friday night for teens and young adults is palpable.
It’s a time to celebrate the end of a long week, hang out with friends and anticipate the weekend ahead. Fridays in the fall also include the social experience that is high school football.
For a group of Cedar Shoals High School students and Grady Sports Media students this fall, Friday nights are an opportunity to come together and dedicate their time toward new skills that could become future careers—sports broadcasting.
The opportunity comes courtesy of “The UGA-Grady High School Sports Broadcast Program.” Grady Sports Media faculty members created the program after receiving one of the University of Georgia’s New Approaches to Promote Diversity and Inclusion Grants earlier this year. The grants are intended to support the recruitment, retention and success of underrepresented, underserved and first-generation students at UGA.
The sports broadcast program pairs high school students with Grady Sports Media students in an intensive training and on-the-job learning experience. Since the beginning of the school year, Grady Sports Media students have traveled to Cedar Shoals a few times a month for after-school training sessions focusing on all parts of sports broadcast journalism, from producing and camera work, to play-by-play announcing, building in-game graphics and tracking game statistics. Friday nights are spent in the stadium press box where the high school students, under the leadership of the college students, practice what they have learned by producing a live broadcast of Cedar Shoals football games.
The dedication that these students have put into the program with the hours of after-school training and the five-hour or more time commitment on Friday nights is the most impressive part of the program according to Marc Ginsberg, Cedar Shoals journalism advisor.
“College students on a Friday night hanging out with a bunch of high school students? That’s awesome. If the Grady Sports students weren’t invested, then my students wouldn’t be invested.”
That is testimony to the early success of the program.
The High School Sports Broadcast Program
“We are grateful that this idea we’ve had in our minds for a while is coming to fruition because of this grant,” said Vicki Michaelis, the John Huland Carmical Chair in Sports Journalism and Society and the director of Grady Sports Media.
“The goal is to make them feel that UGA and Grady College are very accessible for them as they continue down their academic career paths.” — Carlo Finlay, assistant director, Grady Sports Media
All UGA undergraduates are eligible to apply for the six-course Grady Sports Media Certificate program, which launched in 2014. The Grady Sports professors have noticed that students who graduate from resource-rich high schools, many with their own sports broadcast programs, have an edge in experience and overall awareness of possible career paths in sports media. They want to bridge that gap for students from under-resourced and underrepresented communities. Coupled with the fact that Grady Sports Media educates students for an industry in need of a diverse workforce, they saw an opportunity.
“From a system that’s feeding into our program, to a system that we are feeding into, we saw a real need to have this connection,” Michaelis said.
Michaelis and Carlo Finlay an academic professional and assistant director of Grady Sports Media, are using the grant to develop training modules and to buy a two-camera, high-definition broadcast kit that Cedar Shoals High School will be able to keep.
They have also enlisted the help of other strong partners such as the NFHS Network, an online platform that broadcasts high school sports nationwide. The Cedar Shoals student broadcasts this fall are being live-streamed on the Grady Sports Media channel on the NFHS Network. The NFHS Network also loaned Cedar Shoals a starter broadcast kit, including a camera, switcher, headsets, microphones and cables, and provided initial equipment training.
Michaelis is planning to apply for external grants and/or seek support from corporations and individual donors in the future, allowing the program to expand to Atlanta and other communities. She decided to pilot test the program at Cedar Shoals High School because “we should serve the community that’s at our doorstep first.”
Finlay sees this program as being a real source of pride for Cedar Shoals and would like to see future events that bring the students on campus. “The goal is to make them feel that UGA and Grady College are very accessible for them as they continue down their academic career paths.”
The High School Students
Anyone who has been around teenagers knows that it can be a challenge to engage them in new activities, but participation at Cedar Shoals has been strong for the UGA-Grady High School Sports Broadcast Program.
“It’s cool to be able to provide them experience where they kind of have to independently problem-solve in real time for an audience,” Marc Ginsberg, journalism advisor, Cedar Shoals High School
When Ginsberg asked for volunteers to participate from his yearbook, newspaper and other broadcast classes, he wanted to make sure he had committed students who were dedicated to the program and would make it a priority. He had about 20 students volunteer.
He divided the group into two production teams, so that they don’t have to work every game and can enjoy the pleasures of rooting for the team from the bleachers.
“They have worked their butts off so far,” Ginsberg admits proudly of his volunteers.
The production teams have to report to the stadium 2-1/2 hours before kickoff, but their responsibilities begin early in the week by researching background on the opponents, writing the scripts for their opens, building graphics and other prep work. The students take turns each week with their assignments.
A genuine interest in media is something that Finlay noticed when he first met the students.
“Some of the students aren’t necessarily crazy sports fans,” he said, “but they’re still doing this because they are excited about a new concept we are offering.”
Ginsberg claims his keys to success have been to “start with an open mind and be flexible at first.” When Michaelis and Finlay first approached him about participating in the program, he was hesitant, but once he was reassured that there would be training and teacher support from Grady Sports Media, he was all in.
“It’s cool to be able to provide them experience where they kind of have to independently problem-solve in real time for an audience,” Ginsberg said of his students.
For Cedar Shoals junior Victor Soto-Rosales, he sees this as an investment in his future. He aspires to attend the University of Georgia and major in journalism or film. He admits the program is tougher than he thought, but it has its advantages.
“It’s definitely worth it,” Soto-Rasales said. “You get to hang out with friends and learn something new.”
It’s a love of journalism that attracted junior Emma Dowling to the sports broadcast program. She gladly gives up her Friday nights to learn something new, including some hard lessons like struggling for an internet connection right before going on the air.
Dowling said it’s challenges like this that teach the biggest lessons: “Sometimes it’s fine that things don’t go perfectly. We need to say to ourselves ‘don’t freak out, breathe and get back on schedule.’”
The Grady Sports Media Students
One of the biggest surprises for most involved with the program is the close connection developing between the high school students and the Grady Sports Media students.
That connection started after the first training session. When the camera operation lessons were done, the high school students started asking Myan Patel and Taylor Maggiore, two of the four Grady Sports Media students working with the Cedar Shoals students, about college.
“They seem to enjoy it as much as we do because they come on Fridays, as well. It’s a really great example for them to set for us, especially because they have the opportunity to help someone else learn something new.” — Victor Soto-Rasales, student, Cedar Shoals High School
“They were asking questions like ‘What were the best traits in high school that prepared you for college?’ and ‘What’s it like?’” Patel remembers. “Now, we go in there and they know us and they expect us to be there, so it’s almost that we have become integrated into their classroom.”
Patel and Maggiore are third-year journalism majors and they are each working toward earning Grady Sports Media certificates. It was their work with the Grady Sports Bureau (which produces local high school sports broadcasts) last fall, and the fact that they are not far removed from their high school years, that made them well-suited for the high school program. Maggiore spent last summer as a UGA orientation leader, so she is prepared to answer questions about college, and the Cedar Shoals students enjoy talking with Patel about his internship last summer doing play-by-play announcing and beat writing for collegiate baseball.
“It’s really invaluable to see someone doing something that’s exciting and fun who is not that much older than you,” said Michaelis of the dynamic between her students and the Cedar Shoals students.
The Grady Sports Media students, with guidance from Michaelis and Finlay, have conducted all the training sessions with the students and they are there to answer questions and provide moral support during the football games.
“To be a high schooler and to be able to fully set up a production, execute it and break it down is more than most high schoolers could dream of,” Maggiore said of her experience working with the Cedar Shoals students over the past few months. “’From the beginning, they all came prepared and asked all the right questions. They were very professional and had great ideas. That was pretty satisfying from day one when they didn’t know what this thing was and now they are executing a full game. It’s been awesome.”
According to Soto-Rasales, the time the Cedar Shoals students get to spend with the Grady Sports Media students is one of his favorite parts of the program.
“They are really cool,” Soto-Rasales said. “They seem to enjoy it as much as we do because they come on Fridays, as well. It’s a really great example for them to set for us, especially because they have the opportunity to help someone else learn something new. I think it’s really cool they are doing that.”
Patel says the expectation of the future of the program is the biggest reason he is involved.
“It will be really cool to see the program grow,” Patel said. “I think we’ve got them thinking down paths that they might not have necessarily been thinking about. The world in the realm of sports media and broadcasting might not have been something they thought about or had access to before this, but if 10 years from now you can see that program become a feeder to the program at Grady or anywhere else, I think that would be really, really cool.”