Fitzco helps students earn Google Ads Certification

This spring, I had the privilege of participating in the 2022 Fitzco Google Ads Certification Program, directed by Dr. Joe Phua, a wonderful Advertising professor here at Grady College.

Fitzco is an incredible, full-service advertising agency based out of Atlanta. Throughout the three-month experience, we were able to connect with and learn from Fitzco employees in the Digital Media Department. During the program, my team, led by Schuyler O’Malley and Richa Das, ran a Google search campaign for the Sports Media Institute. It was incredible to learn the tips and tricks of using Google’s search engine to organically advertise. Whether it be general guidelines or best targeting practices, this hands-on experience greatly helped my professional development.

Students receive Google Ads Certification training from team members at Fitzco.
Logan Frost (ABJ ’15) and his team speak in front of students participating in the Google Ads Certification Program. (Photo: Jackson Schroeder)

In this program, students are tasked with completing the Google Ads Certification on Google Skillshop. This course is very valuable in terms of understanding how to run a campaign, as it teaches everything from specifying keywords all the way to understanding your bidding strategies.

We also got to choose a second certification to complete. Thanks to the guidance of my team leaders, I chose the Google Ads Video Certification. This program gave me a fundamental understanding of advertising on YouTube and Google Video.

As an Advertising student who is interested in a career in digital media, this program helped me gain real-world experience with common digital platforms. Throughout the program, I was able to show my passion for these topics, which led to me interviewing and accepting a position in Fitzco’s Digital Media Department. I am incredibly grateful to both Grady College and Fitzco for sponsoring this program and allowing me to pursue my passion.

Fitzco’s own Logan Frost (ABJ ’15), one of the mentors and coordinators, also completed this program while at UGA and now works in media at the company.

This opportunity has allowed me to connect with other Grady students interested in digital media, and I cannot recommend pursuing this opportunity enough to future students. I really hope to be able to participate in this program next year, from the other side, and give future participants the incredible experience I was able to have.

Logan Frost poses for a picture with Hogan Scoggins.
Hogan Scoggins (right) has accepted a job offer from Fitzco and will start following graduation in May. (Photo: Jackson Schroeder)

Editor’s Note: Thank you to Hogan Scoggins, a participant in the Fitzco Google Ads Certification program, for sharing the following reflection of his experience with the program this semester. Scoggins is a fourth-year Advertising major from Dacula, Georgia.

Fitzco leads students through Google Ads Certification training

Editor’s Note: Thank you to Rachel Lakso, a participant in the Fitzgo Google Ads Certification program, for sharing the following reflection of her experience with the program this semester. Lakso is a fourth-year advertising major with passions for media, copywriting and creative. She is a member of UGA’s AdClub, as well as a writer and editor for the student-run lifestyle publication, Strike Magazine.

I had the wonderful opportunity to participate in the 2021 Fitzco Google Ads Certification Program this spring semester directed by Dr. Joe Phua, associate professor of advertising.

Fitzco is a top advertising agency in Atlanta that specializes in media, strategy, content and all things related. Awesome mentors from Fitzco, who are media specialists, guided my team and me through three monthly dedicated training sessions during which we learned the ins and outs of the benefits of being certified in Google Ads and how to manage Google campaigns. The meetings were all conducted on Zoom, which allowed for it to be easy to attend and participate from anywhere. My team, led by Jocelyn Schuster and Taylor Jones, created a campaign for the UGA Grady AdPR Academy in which we chose keywords and target audiences, and evaluated effective strategy for the campaign in Google Ads. 

Rachel Lakso participated in the 2021 Fitzco Google Ads training. (Photo: submitted)

I completed the required Google Ads Search certification in which I learned the fundamentals of creating a campaign in Google Ads including how to manage and analyze campaigns, budget, and implement the campaign from step one until the ad appears on Google for consumers to click. We were also able to complete a second certification of our own choosing, so I chose the YouTube Music program since I am interested in music and the management of different artists’ channels. This was also very fun to learn about because I did not know how strategic YouTube management really is.

As an advertising student interested in a career in media, having these certifications and this experience aids in understanding the importance of digital advertising and media strategy, giving me hands-on experience and a leg up in my early career in the industry that can also be included on my resume.

Fitzco’s own Logan Frost (ABJ ’15), one of the mentors and coordinators, also completed this program while at UGA, and now works in media there.

This program was an incredible way to connect with other students with similar interests as me, gain hands-on experience in media and get a taste of what a possible career in the field will look like.