Then and Now: The Omnicom-Grady Fellowship

The following is a special submission of the #GradyInternDiaries written by Julia Hemingway, a former Yarbrough-Grady intern and current account executive at Porter Novelli.

Life after college can be difficult to navigate, especially when you’re unsure about the exact path you want to pursue. That’s where internships step in. They’re an invaluable opportunity to test the waters in a specific industry throughout and after college to see what career you’re prepared to call your own. However, you might find yourself a semester out from graduation, thinking “what if I chose to apply for an advertising major instead of public relations?” and vice versa.

What is the Omnicom-Grady Fellowship?

Grady College and Omnicom Media Group partnered in 2012 to offer December and May AdPR graduates the opportunity for a six-month fellowship in the Atlanta area. Known as the Omnicom-Grady Future Leaders Fellowship program, the internship is designed for graduates to spend three months at BBDO and three months with one of Omnicom’s global public relations firms (FleishmanHillard, Ketchum or Porter Novelli).

Not only does the fellowship open the door to an integrated learning experience in both advertising and PR, but it also strategically pairs the interests of the fellows with mentors. Each  agency hosts an educational lunch and learn on a wide variety of topics throughout the duration of the program, as well.

Where are the Fellows today?

From personal experience, I discovered that PR was the path for me. I’ve been working at Porter Novelli for nearly three years now and to this day, I continue to apply what I learned at BBDO into my work. My colleague, Jennifer Linke, and I were not only both fellows, but we now lead the entire initiative as program managers, liaising with BBDO, Porter Novelli, Ketchum and FleishmanHillard.

Over the past five years, the program has helped to propel the careers of 15 Grady graduates. While Jennifer and I continue to thrive at Porter Novelli, several alumni have stayed on board at Ketchum and FleishmanHillard, with others in positions at Children’s Healthcare of Atlanta, Jackson SpaldingMSL GroupNewell BrandsState Bank and Trust CompanyDigitasLBiAllscripts Analytics and The Wilbert Group.

The fellowship doesn’t guarantee a position at an agency you worked with over the six months, but it does point you in the right direction and opens the door to unique opportunities in the industry you’re passionate about.

Getting to know the 2017 Omnicom-Grady Fellows

I recently caught up with the 2017 fellows to learn more about them and why they chose to apply for the Omnicom-Grady Fellowship. Here’s what they had to say.

Sarah Voiselle recently moved to Atlanta and started with BBDO on May 15, before transitioning to Porter Novelli in August. She majored in PR and earned a New Media Institute Certificate. Her background includes internships with Phase 3 Marketing and ME Marketing Services and she was involved with Pi Beta Phi Sorority, UGA Miracle and PRSSA on campus. She attributes the Cannes Lions Festival (through Grady College) to her interest in the fellowship and is most excited to dip her toes into the realm of advertising to see how it contrasts with what she’s learned in PR.

“I quickly realized that in order to be successful in my career, I needed to become immersed and well-versed in the various facets of the industry.”

–Sarah Voiselle, ABJ ‘17

Taylor Bookstaff majored in PR and also earned a New Media Institute Certificate and a minor in Spanish. She’s moving to Atlanta in June to start her journey with Ketchum, before transitioning to BBDO in August. This past semester, she interned with Coca-Cola and held a variety of internships in her hometown of Houston, Texas. The fellowship stood out to her while applying to post-grad internships as a unique opportunity to enter the world of integrated communications. She’s looking forward to experiencing firsthand how a solid understanding of both advertising and PR industries can work together in communications.

"I knew the fellowship would give me the means to break down barriers and learn about each discipline as a whole, rather than separate industries."

–Taylor Bookstaff, ABJ ‘17

My advice to current Grady students is to not be in a rush when graduation rears its head in your direction one day. Instead, take a moment to sit back and think about what’s best for your future. Remember to lean towards finding out what you know you want and not what you think you need.

Lastly, follow the Grady Careers Listserv for news on the fellowship in January 2018!

Four advertising majors selected for MAIP Fellowship Program

Advertising majors Na’im Carlyle, Emily Laramy, Karen Mejia and Lisa Rainford have been selected as Fellows for the 2017 Multicultural Advertising Intern Program (MAIP), hosted by the American Association of Advertising Agencies (4A’s).

“We’re so proud that these students are representing UGA and the wonderful education they’re getting in AdPR,” said Tom Reichert, head of the Grady College Department of Advertising and Public Relations.

MAIP is an intern program designed to promote and develop diverse talent within the advertising industry. Over 100 agencies are participating in the professional growth and development of these highly skilled and motivated students from across the country this summer.

The program kicks off with a 12-week webinar series to give the fellows an in-depth look into the advertising industry. The second part of the program involves the fellows fully immersed within their host agencies. For nine weeks, the fellows work alongside industry professionals and learn the inner workings of their chosen disciplines.

Mejia, who will be interning at Moxie in Atlanta, said she is grateful to have been chosen as a MAIP fellow.

“I can’t wait to get to know all of the fellows and start my career,” she said. “I am excited for what the future holds and where this experience will lead me. Thank you 4As and Moxie!”

Rainford will be interning at 22Squared in Atlanta.

“I’ve interned at a variety of places during my college career, but never an advertising agency,” she said. “With my dream work environment being an agency, I knew I had to make it happen. A hefty application, an interview, and a draft day later and I’m a 2017 MAIP Fellow! This opportunity definitely means the world to me.”

She added: “I’m looking forward to this experience because it’s so jam-packed with all these great character/skill building opportunities. From spring training webinars, to learning HTML coding, to our group intern project, to professional development events, and to end it all in August, Face of Talent. But of course I can’t forget the most exciting thing of all, interning for my host agency 22Squared. I’m grateful they chose me as their fellow, and I cannot wait to work, learn, grow, and share my perspective with them this summer.”

Carlyle will be interning with the Richards Group, in Dallas, Texas.

“I am excited to be a part of the MAIP 2017 class,” he said. “I’m looking forward to learning the ins-and-outs of agency life, while also having the opportunity to interact with the other fellows. I plan to explore my knowledge, not only about the industry but also the role I will be able to play in showcasing diversity as a creative. Thank you to the 4A’s and The Richards Group for the opportunity!”

Laramy is entering her second year in the MAIP program. Last year she interned with GTB in Detroit and this year she will be interning with Publicis Health, in New York, New York.

“I’m so ecstatic to be working in New York City this summer for such an amazing company like Publicis Health and getting the fun experience of living with my fellow MAIPers,” she said. “MAIP is such a unique experience not only because of the professional opportunities it creates, but also for how it fosters multicultural talent through things like its spring training series, mentorship program, and engagement with its alumni long after graduation. MAIP ends up being so much more than just an internship, it feels like a family.”