Driven by Purpose virtual series shows how individuals at companies can improve the world

The Department of Advertising and Public Relations has completed its first installments in the Driven by Purpose virtual series. The online discussions delve into how community based missions can be accomplished through companies and brands. We discovered how many distinguished alumni and professionals keep purpose at the core of their character and vocation.

Featured speakers in the first set of installments include: Catherine Blades from Aflac, Maxine Clark (ABJ ’71) founder of Buld-A-Bear Workshop, Jeff Jowdy (ABJ ’83) from Lighthouse Counsel, Brad MacAfee from Global Impact Relations Network, Tim Mapes (ABJ ’86) from Delta Airlines and Carole Munroe (ABJ ’82) from Hilton Worldwide.

The discussions correlate seamlessly with current curriculum taught by advertising and public relations instructors.

“A study by Deloitte showed Gen Z doesn’t form opinions of a company based only on the quality of their products and/or services but also on their ethics, practices and social impact,” said. Bryan Reber, advertising and public relations department head. “We look forward to further exploring organizations and individuals Driven by Purpose as we put together our Spring 2021 program line-up.”

You can learn more about the series at:

The fall 2020 sessions are featured below.

“If you work with somebody else side-by-side, you can make somebody else’s life better.” –Maxine Clark, founder of Build-A-Bear Workshop

“You must have enough armor on to not fear failure because you learn every time you fail. Failure is one of the keys to success.” – Carole Munroe, Hilton Worldwide

“It comes back to humanity. We are better at serving the world if we reflect the world in our own diversity.” –Tim Mapes, Delta Airlines

“Integrity, ethics, people – that expectation is on every employee from interns to executives.” – Catherine Blades, Aflac

ADPR students have been involved coordinating the series. Other integral members of the production team include Missy Hill, program manager for ADPR, Jim Black of Grady Productions,  Jody Danneman, president of Atlanta Image Arts and Hearst Foundations Visiting Professional. Parker Middleton is the executive producer.

ADPR presents ‘Driven by Purpose’ virtual series

Register now for the first Driven by Purpose webinar Sept. 15.

The Department of Advertising and Public Relations will launch its first-ever virtual series, Driven by Purpose, with a conversation between Brad MacAfee, board president, Global Impact Relations Network, and Catherine Blades, senior vice president, chief ESG and communications officer at Aflac.

The kick-off program, “Driven By Purpose: Aflac,” will be presented by Zoom webinar on Sept. 15, from 12:45 to 1:45 p.m. The complimentary registration is open here.

“The Driven by Purpose series has been gratifying for us to develop and plan,” said  Bryan Reber, chair of the Department of Advertising and Public Relations and C. Richard Yarbrough Professor of Crisis Communications Leadership.

“It features remarkable leaders in discussions that illuminate the importance of purpose in these times and going forward for companies, brands and individuals,” said Bryan Reber, chair of the ADPR Department and Richard C. Yarbrough Professor in Crisis Communications Leadership.

“We are honored to present conversations about the power of purpose in this series, which will extend through the 2020-21 academic year, and we’re especially grateful that such exceptional guests have agreed to participate and share their insights and inspiration with students, alumni and others in the professional community. We hope it will be of benefit to all.”

Following the series launch with MacAfee and Blades on Sept. 15 will be a webinar featuring  Delta Air Lines Senior Vice President and Chief Marketing Officer Tim Mapes (ABJ ’86) on Oct. 6 and a webinar featuring Carole Munroe (ABJ ’82), Senior Director of  Brand Communications for Hilton Worldwide on Oct. 8.

The programs by Mapes and Munroe will provide centerpiece conversations for the annual AdPR week celebration.

The Driven By Purpose series will continue with a webinar featuring Maxine Clark (ABJ ’71), founder of Build-A-Bear Workshop and Founder/CEO of the Clark-Fox Family Foundation, and Jeff Jowdy (ABJ ’83), founder and president of Lighthouse Counsel on Nov. 11. The November programming will focus on a theme of philanpthropy.

ADPR students will be involved coordinating the series, which will be produced by Missy Hill, program manager for ADPR and Jim Black of Grady Productions. Jody Danneman, president of Atlanta Image Arts and Hearst Foundations Visiting Professional will serve as consulting producer with Parker Middleton serving as executive producer.

The Driven By Purpose series is made possible by support from the Hearst Foundations Visiting Professionals Fund, Lighthouse Counsel and Friends of ADPR.

View the Driven by Purpose website for a full list of webinars.