Yan Jin, a professor of public relations, director of the Crisis Communication Think Tank and assistant head of the Department of Advertising and Public Relations, has been named the C. Richard Yarbrough Professor in Crisis Communication Leadership.
“I congratulate and welcome Dr. Yan Jin as the new C. Richard Yarbrough Professor in Crisis Communication Leadership at Grady College,” Yarbrough said. “She is imminently qualified to carry on the work begun by her predecessor, Dr. Bryan Reber, with whom she worked closely in establishing the Grady College as a leader in the study of crisis communications.”
Yarbrough, a 1959 alumnus of Grady College, established the professorship in 2013 as one of several gifts to the college over the years.
Jin’s work serves as a framework for crisis and risk communication in a rapidly evolving media landscape and amidst emotionally charged conflict situations, ranging from organizational crises to disasters and public health emergencies. Jin’s prolific research in crisis communication, conflict management, and health risk communication contributes to the advancement of strategic communication theory and provide insights for public relations practice.
“Being named the Yarbrough Crisis Communication Professor is a huge honor,” said Jin. “The professorship presents an exciting opportunity to advance working with scholars and practitioners in concert with Dick’s vision.”
Jin continued by saying what an influence Yarbrough has been on her research endeavors. She recalled when she was studying with Glen T. Cameron as a graduate student at the University of Missouri, the first crisis communication article she read was co-written by Yarbrough and Cameron.
“To have the professorship bearing Dick’s name is so special to me personally,” Jin continued. “I have been inspired by his work throughout my career and this is a full circle moment.”
Jin has authored more than 100 peer-reviewed journal articles and more than 30 book chapters. Most recently, she served as the lead-editor of the Routledge books Advancing Crisis Communication Effectiveness: Integrating Public Relations Scholarship with Practice (2021) and Social Media and Crisis Communication (2nd edition) (2022). She was also named a Top 27 “Most Cited Public Relations Author” according to a 2019 refereed article in ”Journal of Public Relations Research,” as well as a Top 6 “Most Published Author” and Top 16 “Most Cited Author” in ”Public Relations Review” articles according to a 2021 refereed article in “Public Relations Review.”
Jin teaches courses in Crisis Communication, ADPR Theory and Mass Communication Theory, PR Research, PR Management, PR Campaigns, and ADPR Health.
Jin, Reber and Glen Nowak co-founded the Crisis Communication Think Tank in 2018. The Think Tank aims to advance crisis communication effectiveness through dialogue and collaboration among leading public relations scholars and practitioners on emerging and complex crisis issues in the U.S. and internationally.
Among her honors, Jin is the 2019 recipient of the Kitty O. Locker Outstanding Researcher Award, a top honor by the Association for Business Communication.
Yarbrough retired from BellSouth Corporation as vice president in 1993 and served with the Atlanta Committee for the Olympic Games as managing director. PR Week named him one of “The 100 Most Influential Public Relations Practitioners of the 20th Century,” and today, he writes the most widely weekly syndicated column in the state of Georgia, reaching more than a million readers every week. He also served as president of the University of Georgia National Alumni Association from 1994 to 1996, and was inducted into the Grady Fellowship in 2008.