New book ‘Social Media and Crisis Communication’ (2nd edition) bridges gap between theory and practice

Yan Jin, the Georgia Athletic Association Professor and a professor of public relations at Grady College, has released a second edition of her book “Social Media and Crisis Communication.”

Co-edited by Lucinda Austin, an associate professor and the Ph.D. program director at the University of North Carolina-Chapel Hill’s Hussman School of Journalism and Media, the book integrates theory, research and application to orient readers to the latest thinking about the role of social media in the field. 

“This book offers the most updated research insights in the field of social media and crisis communication,” explained Jin. 

 It features chapters written by dozens of researchers and professionals from around the world, including many Grady College faculty members, graduate students and alumni. 

“For this edition, we have a really strong UGA presence,” said Jin. 

Jonathan Peters, an associate professor of journalism, Bryan Reber, the C. Richard Yarbrough Professor in Crisis Communication Leadership and Joseph Watson, Jr.,  the Carolyn Caudell Tieger Professor of Public Affairs Communications, Advertising and Public Relations, all contributed to the book. So did Grady graduate students Marilyn Broggi, W. Scott Guthrie, Xuerong Lu and Taylor Voges and alumni LaShonda Eaddy (PhD ’17), Yen-I Lee (PhD ’17) and Logan White (MA ’21). 

The mission of the book, which Jin describes as one of a kind, is to bridge the gap between theory and practice. The book takes a deep look at specific crisis arenas, including health, corporate, nonprofit, religious, political and disaster, as well as emerging social media platforms and newer technology. It provides a fresh view of the role of visual communication in social media and a more global review of social media and crisis communication literature. 

“We want to connect research and practice,” said Jin. “You learn theory and insights, but also there are tangible cases and ongoing dialogues from practitioners shining light on what is important for the industry.” 

With an emphasis on ethics and global perspective, a brief overview of social media research in crisis communication and case studies for each area of application, the lessons in the book, Jin explained, are useful for scholars, advanced students and practitioners who wish to stay on the edge of research. It will appeal to those who are in public relations, strategic communications, government and NGO communications, corporate communications and emergency and disaster response, among others. 

The first edition of “Social Media and Crisis Communication” was published in 2017. Austin served as the lead editor of the first edition, while Jin co-edited the book. 

Alumni Who Podcast: Heather Adams

Editor’s note: This is an example of many different podcasts our alumni produce. Visit our Alumni Who Podcast Pinterest page for a full list.

Heather Adams (ABJ ‘98) has not only proven she’s a PR expert by starting her own company, Choice Media Communications, but she also has entered the podcasting realm with Make Me Known to deepen her skills and expertise. 

Make Me Known has four key pillars the podcast focuses on: communications expertise, entrepreneurship, empowering women and leadership, and relationships. (Photo: submitted)

In the weekly podcast, Adams talks with guests and shares “professional insights, encouragement and practical advice” about all things communications, relationships, entrepreneurship and empowering women, according to her website.

Following graduation from Grady, Adams immediately entered the communications industry. Her work took her from Atlanta to Nashville, where she currently lives with her family.

Adams launched Choice in 2014.

“We started out doing a whole lot of book publicity because that was my background, that’s what I knew, that’s what I was good at and what I love. And then we evolved and grew from there,” she said. “And we really do a lot of different kinds of communications services based on the need of the client. Publicity and media relations is certainly our bread and butter.”

While Adams has seen her company grow in the past seven years, she says she has been able to further refine her skills. In 2019, Adams said she realized that podcasting was coming into the conversation and she wanted to advise her clients on how to take advantage of the up-and-coming medium. While she could tell it was something worth looking into, Adams was relatively unfamiliar with it.

Adams said she wanted to know the ins-and-outs of podcasting, so she decided to start her own.

“When you’re a communications expert, and there’s a format that’s really permeating the culture, you want to make sure that you have your finger on the pulse of it, so it was for us to know the ins and outs of everything connected to a podcast,” she said. “It sets us up as the experts in our industry.”

Adams said creating a podcast would help her clients realize that Choice employees knew what they were talking about when it came to best practices and the inner-workings of podcasting. Additionally, she describes it as a “business development tool and lead generator” that brings clients to Choice who many not have heard about the company before listening to the podcast. 

Before long, Adams and her team had created a podcast called This Intentional Life in June 2020. After reflecting on the podcast, it’s successes and it’s areas for improvement, Adams decided to revamp it. 

“People liked it and they enjoyed the content and we had great engagement and they loved the guests that we had and they thought we were fun and all of that, but it wasn’t ultimately serving the purpose that we had created it for,” Adams said. 

Now a year later, the series is rebranded and has relaunched as Make Me Known. While the elements are similar to the original elements, the biggest difference is a specific core focus on four pillars: communications expertise, entrepreneurship, empowering women and leadership, and relationships. 

Adams says this key focus is based on Choice’s ideal client: a busy, ambitious, working woman who juggles a successful work life with her personal relationships. 

“What we’re trying to do is equip her with the tools that she needs to go and be successful in work and in life and the dynamics of the two, but growing her business and her career, while managing the strong quality of life that she desires at home,” Adams said. “And so we develop all of the content through one of those four pillars with that ideal woman in mind of who we want listening to Make Me Known so that we are deliberately and intentionally serving her.”

Through this podcast, Adams says she’s successfully become an expert in the medium. From learning how to interview to going after and securing guests to creating, producing and taping episodes, she’s seen it all. 

“We intend fully to grow and enhance our offerings as the podcast grows and continues to evolve, and it being just one format and avenue or channel with which we’re trying to serve the women that are our ideal client choice.”

Listen to Make Me Known on Apple Podcasts.