The Grady College Department of Advertising and Public Relations announces its third annual week-long celebration of National AdPR Week at UGA, Sept. 25 – 29.
“AdPR Week at Grady is about celebrating our professions,”said Bryan Reber, head of the AdPR department. “This year we are focusing on global communication and women in leadership, two critical issues in advertising and public relations. We are fortunate to have some real superstars coming to speak.”
The week, which coincides with National Advertising Week, will feature an engaging lineup of events packed with special presentations and professional development opportunities led by industry veterans. The first-ever AdPRide Games, an opportunity for students to celebrate their successes over breakfast and engage in friendly competition between advertising and public relations majors, will be the concluding event.
This year’s keynote speaker, Michael B. Goodman, Ph.D., is director of corporate communication international and professor at Baruch College, The City University of New York. He will deliver a talk on corporate communications from a global perspective.
On Tuesday, the UGA chapters of AdClub, IABC and PRSSA are hosting a joint club meeting with special guest Tucker Sarkisian (ABJ ’00), PR director for SweetWater Brewing.
Wednesday features a Women’s Leadership Panel with several female industry professionals serving in a panel discussion led by Karen King. For more information about this event and to see a line-up of panel members, please visit the AdPR blog.
The Department of Advertising and Public Relations boasts national rankings, award-winning faculty and successful alumni who are changing the world of advertising and public relations by applying the knowledge they gained from a top-notch education at UGA.
AdPR pride will be shared on social media with the hashtag #AdPRide.
The schedule of events is as follows:
Monday, Sept. 25:
AdPR Vantage Point discussion: “Corporate Communication Around the Globe,” featuring Michael B. Goodman, Ph.D., director of corporate communication international and professor at Baruch College, The City University of New York, 10 a.m., Grady 412
Tuesday, Sept. 26:
Ad Club/PRSSA/IABC meeting: “Diverse Experience = Success with Tucker Berta Sarkisian (ABJ ’00), PR Director, SweetWater Brewing Company, 6 p.m. North PJ Auditorium
Chick-Fil-A spirit night, mention AdPR@UGA so that 10 percent of the evening’s sales will support our department, Beechwood Chick-Fil-A, 5 – 8 p.m.
Wednesday, Sept. 27:
Student Lunch — (Reservation required) Round table discussion with panel members from Women’s Leadership Panel, noon, Peyton Anderson Forum
Women’s Leadership Panel — moderated by Grady College professor Karen King, 1:30 p.m., Peyton Anderson Forum. Top female advertising and PR industry executives will discuss the challenges and successes along their own path to leadership. Speakers include Solange Claudio (president, Moxie), Brooke Beach (ABJ ’11 — founder & CEO, MarketWake), Alicia Thompson (managing director, Porter Novelli) and Donna Speciale (president of ad sales, Turner).
Thursday, Sept. 28:
Social Media Mania: Student and alumni #AdPRide photo contest. Post an industry specific photo of yourself (sitting at your desk, on an agency tour, during your summer internship experience, etc.) and a comment about why you are proud to be a student or alum of Grady College Department of AdPR. Please use the hashtag #AdPRide.
Friday, Sept. 29 :
AdPR Games 2017 – Free donuts for AdPR students and an opportunity to co-mingle and express their #AdPRide, 10 a.m. – noon, Peyton Anderson Forum. Come grab breakfast and challenge your friends to a game of corn hole, snap a festive pic in our photo booth, or watch friends and professors compete to see who can eat the most donut holes in 30 seconds! There will be an overall competition for most participation between advertising and public relations majors.