AdPR Week

AdPR Week is a series of events designed for students and program supporters. We will publish details for specifics on each day when possible.

Department of Advertising and Public Relations to celebrate 6th annual AdPR Week

The Grady College Department of Advertising and Public Relations announces its sixth annual week-long celebration of National ADPR Week at University of Georgia, October 5-9.

The week will feature an engaging lineup of events filled with virtual presentations and professional development opportunities facilitated by industry leaders. AdPR is also featuring its first Calling All Dawgs AdPR Giving Day campaign, asking alumni and friends of the Department to contribute to the Diversity and Inclusion Fund and the AdPR Excellence Fund. The goal is to reach 75 gifts within 24 hours on Monday, October 5. Gifts will support students in experiential learning programs, diversity initiatives such as AdPR Academy, and internships to foster professional development and growth.

“I’m excited about the programming that is in place for our sixth annual ADPR Week,” said Department Head Bryan Reber.  “By planning a virtual celebration we are able to bring alumni leaders to campus who might otherwise not have time to join us.  Another benefit of being virtual is that friends and alumni from around the country or even the globe can logon and be part of the celebration of our professions.”

Two alumni, Tim Mapes (ABJ ’86) and Carole Munroe (ABJ ’82), will be featured as part of AdPR’s Driven by Purpose virtual speaker series. On October 6, Tim Mapes, SVP and Chief Marketing and Communications Officer for Delta Air Lines, will discuss how Delta’s corporate purpose and mission have changed over the past year. On October 8, Carole Munroe, Senior Director of Global Communications for Hilton Worldwide, will engage in a discussion entitled, “How a 100 Years Young Company Transforms Travel with Purpose”.

An AdPR alumni panel discussion, moderated by Professor Joe Watson, “Industry Insight & Career Advice“ will be offered to current AdPR students who are interested in learning about what it takes to succeed in the early years of one’s career. The week’s events are dedicated to giving our community an opportunity to network and learn from these alumni. AdPR and graduate students can register here.

The Department of Advertising and Public Relations remains one of the top programs in the country and has award-winning teaching and research faculty and highly successful alumni who are influencing the world of advertising and public relations by applying the knowledge they gained from a top-notch education at UGA.

AdPR pride will be shared on social media with the hashtag #AdPRide.

The schedule of events is as follows:

AdPR Week

Advertising and public relations professionals will be at Grady College for AdPR week. The full list of sessions, times, and locations will be published when finalized.

There is a Moxie workshop for pre-registered guests September 27.

AdPR Week: AdPR Games

Free donuts for AdPR students and an opportunity to co-mingle and express their #AdPRide.  Competition for most participation between Advertising and Public Relations majors.
 

AdPR Week: Social Media Mania

Student and Alumni, #AdPRide photo contest. Post an industry specific photo of yourself and a comment about why you are proud to be a student or alum of Grady College, Department of AdPR. Please use #AdPRide

AdPR Week: Atlanta Brand Panel Discussion

Top brands in Georgia discuss opportunities and challenges amidst a changing landscape of corporate communications.  Moderated by Brad Taylor, recently retired VP Sales and Marketing, National Accounts at Coca-Cola
  • Leigh Woisard, Senior VP Corporate Public Affairs, Cox Communications
  • Amy Harry, Director Omni-Channel Customer Service Strategy, Delta
  • Heather Bell, Director KO:OP, Coca-Cola North America’s in-house creative agency
  • Jeff Baker, VP Marketing and Advertising, Buffalo Wild Wings

AdPR Week Keynote: “When We Shine!”

Rick White, Senior Public Relations and Communications Advisor and previous associate Vice Chancellor for Communications at The University of North Carolina at Chapel Hill, will discuss how communications and public relations professionals set themselves apart as leaders and make a critical difference to their organizations in difficult times.

Grady College to celebrate 2018 AdPR Week

The Grady College Department of Advertising and Public Relations announces its fourth annual week-long celebration of National AdPR Week at UGA, Sept. 17 – 21.

“AdPR Week at Grady is about celebrating the advertising and public relations professions,” said Bryan Reber, head of the AdPR department. “This year we are focusing on crisis communication, the media environment and great Georgia brands.”

The week will feature an engaging lineup of events packed with special presentations and professional development opportunities led by industry veterans. We will also culminate the week with our second annual, AdPRide Games. An opportunity for students in our department to celebrate their success over breakfast and engage in friendly competition between Advertising and Public Relations majors.

This year’s keynote speaker is Rick White, senior public relations and communications advisor and previous associate vice chancellor for communications at The University of North Carolina at Chapel Hill. During his talk, entitled “When We Shine,” White will discuss how communications and public relations professionals set themselves apart as leaders and make a critical difference to their organizations in difficult times.

The UGA chapters of AdClubIABC and PRSSA are hosting a joint club meeting with special guest, Mitch Scharf, EVP Managing Director at Zenith South.

Following this, we will have several industry leaders joining us on Wednesday, for a panel discussion led by Brad Taylor. Taylor is a recently retired vice president of sales and marketing, National Accounts at Coca-Cola.

“We’re fortunate to have some real superstars coming to speak.  Students will hear from Coca-Cola, Cox Communications, Delta Airlines, Zenith Media and others.  It’s a great opportunity to network and learn from these leaders.  We’re excited about the programming that’s planned,” said Reber.

The Department of Advertising and Public Relations boasts national rankings, award-winning faculty and successful alumni who are changing the world of advertising and public relations by applying the knowledge they gained from a top-notch education at UGA.

AdPR pride will be shared on social media with the hashtag #AdPRide.

The schedule of events is as follows:

Monday, September 17th
12:20 – 1:20 p.m., Studio 100

AdPR Week Keynote: “When We Shine!” – Rick White, Senior Public Relations and Communications Advisor and previous associate Vice Chancellor for Communications at The University of North Carolina at Chapel Hill, will discuss how communications and public relations professionals set themselves apart as leaders and make a critical difference to their organizations in difficult times.

Tuesday, September 18th
6:00 PM, Peyton Anderson Forum at Grady College

Ad Club/PRSSA/IABC present: “Advancement and Acceleration of Advertising” with Mitch Scharf, EVP Managing Director, Zenith South

7:15 PM, Peyton Anderson Forum at Grady College

Summer at the Circus, Student-created board games, Come take look and challenge a friend.

Wednesday, September 19th:
12:15 PM, Peyton Anderson Forum at Grady College

Atlanta Brands Panel moderated by Brad Taylor, recently retired VP Sales and Marketing, National Accounts at Coca-Cola
Top brands in Georgia, such as Coca-Cola, Cox Communications, Delta and Buffalo Wild Wings discuss opportunities and challenges of a changing landscape of corporate communications.

Thursday, September 20th:
All Day, Online

Social Media Mania: Student and Alumni, #AdPRide photo contest. Post an industry specific photo of yourself and a comment about why you are proud to be a student or alum of Grady College, Department of AdPR. Please use #AdPRide

Friday, September 21st:
10:00 – 12:00 PM, Peyton Anderson Forum at Grady College

AdPR Games – Free donuts for AdPR students and an opportunity to co-mingle and express their #AdPRide. Competition for most participation between Advertising and Public Relations majors.

 

 

AdPR Week alumnus profile: Neil Hirsch (ABJ ’00)

In honor of AdPR Week, we are profiling select Grady College alumni who are using their Grady education in the creative industries they serve. In this series, they discuss their career paths and offer advice to current Grady students.

Neil Hirsch, APR, graduated from Grady College in 2000 with a degree in public relations.  He is the director of corporate external communications for the Americas at InterContinental Hotels Group. Hirsch was part of the inaugural Grady College AdPR Advisory Council in 2014.

Grady College: What are some of your everyday duties?

Neil Hirsch: I’m responsible for external communications for InterContinental Hotels Group across the U.S., Canada, Mexico, Latin America and the Caribbean. This includes corporate media relations, issues management and executive visibility.

GC: How did you get your start?

NH: My first full-time role after graduating from Grady was in a mid-size PR agency in Atlanta. It was a great place to start – you’ll never work alongside more PR professionals than in an agency environment.

GC: What skills did you learn at Grady that have helped you throughout your career?

NH: Grady provided me with a solid foundation for my career in public relations. Beyond what I learned in the classroom, it’s what I learned and the relationships I created through my involvement in PRSSA, Grady programs and my internships that distinguished me from my peers.

GC: Is there any additional advice that you’d like to give?

NH: Take every opportunity you have today to prepare you for your career. Ask questions. Make meaningful connections with professionals and with your peers. Have a vision for your future, but also be open-minded about where your career may take you.

 


See more in this series: