Department of Advertising and Public Relations hosts 2022 AdPR Week

Grady College’s Department of Advertising and Public Relations will celebrate its 8th annual week-long celebration of National AdPR Week Oct. 3 – 7.

This year’s AdPR week will feature a lineup of engaging activities and presentations by alumni and industry leaders to facilitate students’ networking and professional development opportunities.

To kick off the celebration, AdPR is featuring its third annual AdPR Giving Day Campaign, asking alumni and friends of the Department to contribute to the AdPR Excellence Fund on Oct. 3. This year’s goal is to engage and achieve 50 donors within 24 hours. Many AdPR students rely upon scholarship support to enhance their education and professional development. Gifts collected on this AdPR Giving Day tackle this issue by inviting alumni and friends to contribute to a permanent scholarship for AdPR students.

“We need the support from our alumni and friends to achieve the goal of the Giving Day Campaign,” Dr. Juan Meng, head of the Department of Advertising and Public Relations, explained. “To help our students embark on a successful education journey, it is important to provide consistent and sustainable support. This might be a step along the way, but it opens doors for a deep understanding of needs and different ways to engage.”

Events scheduled during the rest of the AdPR Week are dedicated to giving students various opportunities to network and learn from professionals and alumni.  On Oct. 4, a diverse leadership panel, “Closing the Equality Gaps,” sponsored by The Female Quotient, an equality services company that provides thought leadership platforms for women and develops solutions for organizations committed to closing the gender gap in the workplace, will kick off the networking opportunity. Featured panelists include:

  • Debbie Ebalobo (ABJ ’10), director of global external and financial communications at The Coca-Cola Company
  • Soon Mee Kim, chief diversity, equity & inclusion officer at the Omnicom Communications Consultancy Network
  • Roma Desai Patel, founder and CEO at Tejari
  • Candii Woodson, director of media strategy at Cricket Wireless

The panel will be moderated by Emily Moody (BA ’19) from The Female Quotient.

On Tuesday evening, members of AdClub and PRSSA will have the opportunity to hear from Amanda Maddox (ABJ ‘10) on Public Affairs Communications. Maddox has been the communications director for a number of House Representatives and Senators of the Federal Government in her career. She currently serves as the managing director at PLUS Communications. She is the guest lecturer of ADPR 5991, Public Affairs Communications in a Federal Context, through the Grady in D.C. program.

On October 5, alumna Christine Shen (BBA ’12), lead for digital analytics at CHANEL, will be making her first return to campus since her graduation. Shen joined CHANEL with over eight years of agency experience leading paid media strategy for Fortune 500 companies such as Samsung, American Express and BMW. Her presentation will focus on brand storytelling and digital communications.

Grady College’s bi-annual Dawgs with the Dean has always been a tradition and highlight during the AdPR Week where Dean Davis dons his apron and provides lunch and entertainment to students, faculty and staff. It is even more special to have this signature event on the College’s new and beautiful Schnitzer Family Media Lawn on Oct. 6. In addition, a virtual industry insiders panel will be hosted in the evening highlighting careers in entertainment marketing.

Finally on Oct. 7, the inaugural AdPR Vision Awards will be accepting applications from AdPR students. The awards will provide one student majoring in advertising and one public relations major with $500 each to be used towards their academic endeavors.

“Increasing participation and engagement during our annually signature AdPR Week can have huge returns on overall reputation of our programs,” said Meng. “We are exploring endless opportunities to integrate our alumni’s presence directly into the campus community to build strong connections. We call for your action. Don’t just be in the community, become a part of it.”

The Department of Advertising and Public Relations remains one of the top programs in the country and has award-winning teaching and research faculty and highly successful alumni who are influencing the world of advertising and public relations by applying the knowledge they gained from a top-notch education at UGA.

AdPR Week will be shared on social media with the hashtag #AdPRide.

A calendar of events for AdPR Club

Department of Advertising and Public Relations to celebrate 7th annual AdPR Week

Grady College’s Department of Advertising and Public Relations will celebrate its seventh annual week-long celebration of National AdPR Week at University of Georgia, September 27 – October 1. 

The week will feature a lineup of presentations by alumni and professional development opportunities facilitated by industry leaders. AdPR is also featuring its second annual Calling All Dawgs AdPR Giving Day campaign, asking alumni and friends of the Department to contribute to the AdPR Excellence Fund. The goal is to reach $6,500 in gifts within 24 hours on Monday, September 27. Many AdPR students rely upon scholarship support to make the most of their education. This AdPR Giving Day, gifts will tackle this issue head on by helping to fully endow a permanent scholarship for AdPR students. Once endowed, the scholarship will be awarded every year during AdPR Week.

 “I’m excited about the programming that is in place for our seventh annual AdPR Week. The week’s events are dedicated to giving our community an opportunity to network and learn from professionals and alumni.  Each year is about celebrating the advertising and public relations professions while providing a great opportunity for students to network and learn from industry leaders,” said ADPR Department Head Bryan Reber. 

Alumnus Marc Cassimus (ABJ ‘11) will be on campus on Tuesday, September 28 to talk to students about “Navigating Your Career to Twitter”. Cassimus started in the agency world as a TV Media Buyer for Initiative and MEC, then transitioned into the digital sales space as an Account Manager at YuMe (now Tremor). He then moved into the social media space by going to Twitter where he currently manages the Advertising Performance Academy, focused on hiring external talent to ultimately develop into Account Managers in Twitter’s sales organization.  

Two alumni from Google, Kasaye Wilson (ABJ ‘17) Destiny Smith (ABJ ‘17), will continue the technology conversation with a panel discussion, “Google X Grady: AMA (Ask Me Anything)” where students will learn what it takes to succeed in big tech and ask anything about life at Google. Kasaye Wilson is a Global Sales Specialist and Destiny Wilson is an Account Strategist.

“Learning from our alumni who are professionals in the technology field provides a great opportunity to our students as they explore career options.  We’re excited about the programming that’s planned,” said Reber.  

Grady College’s bi-annual Dawgs with the Dean is always a highlight where Dean Davis dons his apron and provides lunch and entertainment to students, faculty and staff on the College Lawn. It is a tradition everyone looks forward to celebrating during AdPR Week.

The Department of Advertising and Public Relations remains one of the top programs in the country and has award-winning teaching and research faculty and highly successful alumni who are influencing the world of advertising and public relations by applying the knowledge they gained from a top-notch education at UGA. 

AdPR pride will be shared on social media with the hashtag #AdPRide. 

The schedule of events is as follows:

AdPR Week

AdPR Week is a series of events designed for students and program supporters. We will publish details for specifics on each day when possible.

Department of Advertising and Public Relations to celebrate 6th annual AdPR Week

The Grady College Department of Advertising and Public Relations announces its sixth annual week-long celebration of National ADPR Week at University of Georgia, October 5-9.

The week will feature an engaging lineup of events filled with virtual presentations and professional development opportunities facilitated by industry leaders. AdPR is also featuring its first Calling All Dawgs AdPR Giving Day campaign, asking alumni and friends of the Department to contribute to the Diversity and Inclusion Fund and the AdPR Excellence Fund. The goal is to reach 75 gifts within 24 hours on Monday, October 5. Gifts will support students in experiential learning programs, diversity initiatives such as AdPR Academy, and internships to foster professional development and growth.

“I’m excited about the programming that is in place for our sixth annual ADPR Week,” said Department Head Bryan Reber.  “By planning a virtual celebration we are able to bring alumni leaders to campus who might otherwise not have time to join us.  Another benefit of being virtual is that friends and alumni from around the country or even the globe can logon and be part of the celebration of our professions.”

Two alumni, Tim Mapes (ABJ ’86) and Carole Munroe (ABJ ’82), will be featured as part of AdPR’s Driven by Purpose virtual speaker series. On October 6, Tim Mapes, SVP and Chief Marketing and Communications Officer for Delta Air Lines, will discuss how Delta’s corporate purpose and mission have changed over the past year. On October 8, Carole Munroe, Senior Director of Global Communications for Hilton Worldwide, will engage in a discussion entitled, “How a 100 Years Young Company Transforms Travel with Purpose”.

An AdPR alumni panel discussion, moderated by Professor Joe Watson, “Industry Insight & Career Advice“ will be offered to current AdPR students who are interested in learning about what it takes to succeed in the early years of one’s career. The week’s events are dedicated to giving our community an opportunity to network and learn from these alumni. AdPR and graduate students can register here.

The Department of Advertising and Public Relations remains one of the top programs in the country and has award-winning teaching and research faculty and highly successful alumni who are influencing the world of advertising and public relations by applying the knowledge they gained from a top-notch education at UGA.

AdPR pride will be shared on social media with the hashtag #AdPRide.

The schedule of events is as follows:

AdPR Week

Advertising and public relations professionals will be at Grady College for AdPR week. The full list of sessions, times, and locations will be published when finalized.

There is a Moxie workshop for pre-registered guests September 27.

Grady College to celebrate 2018 AdPR Week

The Grady College Department of Advertising and Public Relations announces its fourth annual week-long celebration of National AdPR Week at UGA, Sept. 17 – 21.

“AdPR Week at Grady is about celebrating the advertising and public relations professions,” said Bryan Reber, head of the AdPR department. “This year we are focusing on crisis communication, the media environment and great Georgia brands.”

The week will feature an engaging lineup of events packed with special presentations and professional development opportunities led by industry veterans. We will also culminate the week with our second annual, AdPRide Games. An opportunity for students in our department to celebrate their success over breakfast and engage in friendly competition between Advertising and Public Relations majors.

This year’s keynote speaker is Rick White, senior public relations and communications advisor and previous associate vice chancellor for communications at The University of North Carolina at Chapel Hill. During his talk, entitled “When We Shine,” White will discuss how communications and public relations professionals set themselves apart as leaders and make a critical difference to their organizations in difficult times.

The UGA chapters of AdClubIABC and PRSSA are hosting a joint club meeting with special guest, Mitch Scharf, EVP Managing Director at Zenith South.

Following this, we will have several industry leaders joining us on Wednesday, for a panel discussion led by Brad Taylor. Taylor is a recently retired vice president of sales and marketing, National Accounts at Coca-Cola.

“We’re fortunate to have some real superstars coming to speak.  Students will hear from Coca-Cola, Cox Communications, Delta Airlines, Zenith Media and others.  It’s a great opportunity to network and learn from these leaders.  We’re excited about the programming that’s planned,” said Reber.

The Department of Advertising and Public Relations boasts national rankings, award-winning faculty and successful alumni who are changing the world of advertising and public relations by applying the knowledge they gained from a top-notch education at UGA.

AdPR pride will be shared on social media with the hashtag #AdPRide.

The schedule of events is as follows:

Monday, September 17th
12:20 – 1:20 p.m., Studio 100

AdPR Week Keynote: “When We Shine!” – Rick White, Senior Public Relations and Communications Advisor and previous associate Vice Chancellor for Communications at The University of North Carolina at Chapel Hill, will discuss how communications and public relations professionals set themselves apart as leaders and make a critical difference to their organizations in difficult times.

Tuesday, September 18th
6:00 PM, Peyton Anderson Forum at Grady College

Ad Club/PRSSA/IABC present: “Advancement and Acceleration of Advertising” with Mitch Scharf, EVP Managing Director, Zenith South

7:15 PM, Peyton Anderson Forum at Grady College

Summer at the Circus, Student-created board games, Come take look and challenge a friend.

Wednesday, September 19th:
12:15 PM, Peyton Anderson Forum at Grady College

Atlanta Brands Panel moderated by Brad Taylor, recently retired VP Sales and Marketing, National Accounts at Coca-Cola
Top brands in Georgia, such as Coca-Cola, Cox Communications, Delta and Buffalo Wild Wings discuss opportunities and challenges of a changing landscape of corporate communications.

Thursday, September 20th:
All Day, Online

Social Media Mania: Student and Alumni, #AdPRide photo contest. Post an industry specific photo of yourself and a comment about why you are proud to be a student or alum of Grady College, Department of AdPR. Please use #AdPRide

Friday, September 21st:
10:00 – 12:00 PM, Peyton Anderson Forum at Grady College

AdPR Games – Free donuts for AdPR students and an opportunity to co-mingle and express their #AdPRide. Competition for most participation between Advertising and Public Relations majors.

 

 

AdPR Week: AdPR Games

Free donuts for AdPR students and an opportunity to co-mingle and express their #AdPRide.  Competition for most participation between Advertising and Public Relations majors.
 

AdPR Week: Social Media Mania

Student and Alumni, #AdPRide photo contest. Post an industry specific photo of yourself and a comment about why you are proud to be a student or alum of Grady College, Department of AdPR. Please use #AdPRide

AdPR Week: Atlanta Brand Panel Discussion

Top brands in Georgia discuss opportunities and challenges amidst a changing landscape of corporate communications.  Moderated by Brad Taylor, recently retired VP Sales and Marketing, National Accounts at Coca-Cola
  • Leigh Woisard, Senior VP Corporate Public Affairs, Cox Communications
  • Amy Harry, Director Omni-Channel Customer Service Strategy, Delta
  • Heather Bell, Director KO:OP, Coca-Cola North America’s in-house creative agency
  • Jeff Baker, VP Marketing and Advertising, Buffalo Wild Wings