Department of Advertising and Public Relations hosts 2022 AdPR Week

Grady College’s Department of Advertising and Public Relations will celebrate its 8th annual week-long celebration of National AdPR Week Oct. 3 – 7.

This year’s AdPR week will feature a lineup of engaging activities and presentations by alumni and industry leaders to facilitate students’ networking and professional development opportunities.

To kick off the celebration, AdPR is featuring its third annual AdPR Giving Day Campaign, asking alumni and friends of the Department to contribute to the AdPR Excellence Fund on Oct. 3. This year’s goal is to engage and achieve 50 donors within 24 hours. Many AdPR students rely upon scholarship support to enhance their education and professional development. Gifts collected on this AdPR Giving Day tackle this issue by inviting alumni and friends to contribute to a permanent scholarship for AdPR students.

“We need the support from our alumni and friends to achieve the goal of the Giving Day Campaign,” Dr. Juan Meng, head of the Department of Advertising and Public Relations, explained. “To help our students embark on a successful education journey, it is important to provide consistent and sustainable support. This might be a step along the way, but it opens doors for a deep understanding of needs and different ways to engage.”

Events scheduled during the rest of the AdPR Week are dedicated to giving students various opportunities to network and learn from professionals and alumni.  On Oct. 4, a diverse leadership panel, “Closing the Equality Gaps,” sponsored by The Female Quotient, an equality services company that provides thought leadership platforms for women and develops solutions for organizations committed to closing the gender gap in the workplace, will kick off the networking opportunity. Featured panelists include:

  • Debbie Ebalobo (ABJ ’10), director of global external and financial communications at The Coca-Cola Company
  • Soon Mee Kim, chief diversity, equity & inclusion officer at the Omnicom Communications Consultancy Network
  • Roma Desai Patel, founder and CEO at Tejari
  • Candii Woodson, director of media strategy at Cricket Wireless

The panel will be moderated by Emily Moody (BA ’19) from The Female Quotient.

On Tuesday evening, members of AdClub and PRSSA will have the opportunity to hear from Amanda Maddox (ABJ ‘10) on Public Affairs Communications. Maddox has been the communications director for a number of House Representatives and Senators of the Federal Government in her career. She currently serves as the managing director at PLUS Communications. She is the guest lecturer of ADPR 5991, Public Affairs Communications in a Federal Context, through the Grady in D.C. program.

On October 5, alumna Christine Shen (BBA ’12), lead for digital analytics at CHANEL, will be making her first return to campus since her graduation. Shen joined CHANEL with over eight years of agency experience leading paid media strategy for Fortune 500 companies such as Samsung, American Express and BMW. Her presentation will focus on brand storytelling and digital communications.

Grady College’s bi-annual Dawgs with the Dean has always been a tradition and highlight during the AdPR Week where Dean Davis dons his apron and provides lunch and entertainment to students, faculty and staff. It is even more special to have this signature event on the College’s new and beautiful Schnitzer Family Media Lawn on Oct. 6. In addition, a virtual industry insiders panel will be hosted in the evening highlighting careers in entertainment marketing.

Finally on Oct. 7, the inaugural AdPR Vision Awards will be accepting applications from AdPR students. The awards will provide one student majoring in advertising and one public relations major with $500 each to be used towards their academic endeavors.

“Increasing participation and engagement during our annually signature AdPR Week can have huge returns on overall reputation of our programs,” said Meng. “We are exploring endless opportunities to integrate our alumni’s presence directly into the campus community to build strong connections. We call for your action. Don’t just be in the community, become a part of it.”

The Department of Advertising and Public Relations remains one of the top programs in the country and has award-winning teaching and research faculty and highly successful alumni who are influencing the world of advertising and public relations by applying the knowledge they gained from a top-notch education at UGA.

AdPR Week will be shared on social media with the hashtag #AdPRide.

A calendar of events for AdPR Club

Department of Advertising and Public Relations to celebrate 7th annual AdPR Week

Grady College’s Department of Advertising and Public Relations will celebrate its seventh annual week-long celebration of National AdPR Week at University of Georgia, September 27 – October 1. 

The week will feature a lineup of presentations by alumni and professional development opportunities facilitated by industry leaders. AdPR is also featuring its second annual Calling All Dawgs AdPR Giving Day campaign, asking alumni and friends of the Department to contribute to the AdPR Excellence Fund. The goal is to reach $6,500 in gifts within 24 hours on Monday, September 27. Many AdPR students rely upon scholarship support to make the most of their education. This AdPR Giving Day, gifts will tackle this issue head on by helping to fully endow a permanent scholarship for AdPR students. Once endowed, the scholarship will be awarded every year during AdPR Week.

 “I’m excited about the programming that is in place for our seventh annual AdPR Week. The week’s events are dedicated to giving our community an opportunity to network and learn from professionals and alumni.  Each year is about celebrating the advertising and public relations professions while providing a great opportunity for students to network and learn from industry leaders,” said ADPR Department Head Bryan Reber. 

Alumnus Marc Cassimus (ABJ ‘11) will be on campus on Tuesday, September 28 to talk to students about “Navigating Your Career to Twitter”. Cassimus started in the agency world as a TV Media Buyer for Initiative and MEC, then transitioned into the digital sales space as an Account Manager at YuMe (now Tremor). He then moved into the social media space by going to Twitter where he currently manages the Advertising Performance Academy, focused on hiring external talent to ultimately develop into Account Managers in Twitter’s sales organization.  

Two alumni from Google, Kasaye Wilson (ABJ ‘17) Destiny Smith (ABJ ‘17), will continue the technology conversation with a panel discussion, “Google X Grady: AMA (Ask Me Anything)” where students will learn what it takes to succeed in big tech and ask anything about life at Google. Kasaye Wilson is a Global Sales Specialist and Destiny Wilson is an Account Strategist.

“Learning from our alumni who are professionals in the technology field provides a great opportunity to our students as they explore career options.  We’re excited about the programming that’s planned,” said Reber.  

Grady College’s bi-annual Dawgs with the Dean is always a highlight where Dean Davis dons his apron and provides lunch and entertainment to students, faculty and staff on the College Lawn. It is a tradition everyone looks forward to celebrating during AdPR Week.

The Department of Advertising and Public Relations remains one of the top programs in the country and has award-winning teaching and research faculty and highly successful alumni who are influencing the world of advertising and public relations by applying the knowledge they gained from a top-notch education at UGA. 

AdPR pride will be shared on social media with the hashtag #AdPRide. 

The schedule of events is as follows:

Department of Advertising and Public Relations to celebrate 6th annual AdPR Week

The Grady College Department of Advertising and Public Relations announces its sixth annual week-long celebration of National ADPR Week at University of Georgia, October 5-9.

The week will feature an engaging lineup of events filled with virtual presentations and professional development opportunities facilitated by industry leaders. AdPR is also featuring its first Calling All Dawgs AdPR Giving Day campaign, asking alumni and friends of the Department to contribute to the Diversity and Inclusion Fund and the AdPR Excellence Fund. The goal is to reach 75 gifts within 24 hours on Monday, October 5. Gifts will support students in experiential learning programs, diversity initiatives such as AdPR Academy, and internships to foster professional development and growth.

“I’m excited about the programming that is in place for our sixth annual ADPR Week,” said Department Head Bryan Reber.  “By planning a virtual celebration we are able to bring alumni leaders to campus who might otherwise not have time to join us.  Another benefit of being virtual is that friends and alumni from around the country or even the globe can logon and be part of the celebration of our professions.”

Two alumni, Tim Mapes (ABJ ’86) and Carole Munroe (ABJ ’82), will be featured as part of AdPR’s Driven by Purpose virtual speaker series. On October 6, Tim Mapes, SVP and Chief Marketing and Communications Officer for Delta Air Lines, will discuss how Delta’s corporate purpose and mission have changed over the past year. On October 8, Carole Munroe, Senior Director of Global Communications for Hilton Worldwide, will engage in a discussion entitled, “How a 100 Years Young Company Transforms Travel with Purpose”.

An AdPR alumni panel discussion, moderated by Professor Joe Watson, “Industry Insight & Career Advice“ will be offered to current AdPR students who are interested in learning about what it takes to succeed in the early years of one’s career. The week’s events are dedicated to giving our community an opportunity to network and learn from these alumni. AdPR and graduate students can register here.

The Department of Advertising and Public Relations remains one of the top programs in the country and has award-winning teaching and research faculty and highly successful alumni who are influencing the world of advertising and public relations by applying the knowledge they gained from a top-notch education at UGA.

AdPR pride will be shared on social media with the hashtag #AdPRide.

The schedule of events is as follows:

Grady College to celebrate 2018 AdPR Week

The Grady College Department of Advertising and Public Relations announces its fourth annual week-long celebration of National AdPR Week at UGA, Sept. 17 – 21.

“AdPR Week at Grady is about celebrating the advertising and public relations professions,” said Bryan Reber, head of the AdPR department. “This year we are focusing on crisis communication, the media environment and great Georgia brands.”

The week will feature an engaging lineup of events packed with special presentations and professional development opportunities led by industry veterans. We will also culminate the week with our second annual, AdPRide Games. An opportunity for students in our department to celebrate their success over breakfast and engage in friendly competition between Advertising and Public Relations majors.

This year’s keynote speaker is Rick White, senior public relations and communications advisor and previous associate vice chancellor for communications at The University of North Carolina at Chapel Hill. During his talk, entitled “When We Shine,” White will discuss how communications and public relations professionals set themselves apart as leaders and make a critical difference to their organizations in difficult times.

The UGA chapters of AdClubIABC and PRSSA are hosting a joint club meeting with special guest, Mitch Scharf, EVP Managing Director at Zenith South.

Following this, we will have several industry leaders joining us on Wednesday, for a panel discussion led by Brad Taylor. Taylor is a recently retired vice president of sales and marketing, National Accounts at Coca-Cola.

“We’re fortunate to have some real superstars coming to speak.  Students will hear from Coca-Cola, Cox Communications, Delta Airlines, Zenith Media and others.  It’s a great opportunity to network and learn from these leaders.  We’re excited about the programming that’s planned,” said Reber.

The Department of Advertising and Public Relations boasts national rankings, award-winning faculty and successful alumni who are changing the world of advertising and public relations by applying the knowledge they gained from a top-notch education at UGA.

AdPR pride will be shared on social media with the hashtag #AdPRide.

The schedule of events is as follows:

Monday, September 17th
12:20 – 1:20 p.m., Studio 100

AdPR Week Keynote: “When We Shine!” – Rick White, Senior Public Relations and Communications Advisor and previous associate Vice Chancellor for Communications at The University of North Carolina at Chapel Hill, will discuss how communications and public relations professionals set themselves apart as leaders and make a critical difference to their organizations in difficult times.

Tuesday, September 18th
6:00 PM, Peyton Anderson Forum at Grady College

Ad Club/PRSSA/IABC present: “Advancement and Acceleration of Advertising” with Mitch Scharf, EVP Managing Director, Zenith South

7:15 PM, Peyton Anderson Forum at Grady College

Summer at the Circus, Student-created board games, Come take look and challenge a friend.

Wednesday, September 19th:
12:15 PM, Peyton Anderson Forum at Grady College

Atlanta Brands Panel moderated by Brad Taylor, recently retired VP Sales and Marketing, National Accounts at Coca-Cola
Top brands in Georgia, such as Coca-Cola, Cox Communications, Delta and Buffalo Wild Wings discuss opportunities and challenges of a changing landscape of corporate communications.

Thursday, September 20th:
All Day, Online

Social Media Mania: Student and Alumni, #AdPRide photo contest. Post an industry specific photo of yourself and a comment about why you are proud to be a student or alum of Grady College, Department of AdPR. Please use #AdPRide

Friday, September 21st:
10:00 – 12:00 PM, Peyton Anderson Forum at Grady College

AdPR Games – Free donuts for AdPR students and an opportunity to co-mingle and express their #AdPRide. Competition for most participation between Advertising and Public Relations majors.

 

 

AdPR Week alumnus profile: Neil Hirsch (ABJ ’00)

In honor of AdPR Week, we are profiling select Grady College alumni who are using their Grady education in the creative industries they serve. In this series, they discuss their career paths and offer advice to current Grady students.

Neil Hirsch, APR, graduated from Grady College in 2000 with a degree in public relations.  He is the director of corporate external communications for the Americas at InterContinental Hotels Group. Hirsch was part of the inaugural Grady College AdPR Advisory Council in 2014.

Grady College: What are some of your everyday duties?

Neil Hirsch: I’m responsible for external communications for InterContinental Hotels Group across the U.S., Canada, Mexico, Latin America and the Caribbean. This includes corporate media relations, issues management and executive visibility.

GC: How did you get your start?

NH: My first full-time role after graduating from Grady was in a mid-size PR agency in Atlanta. It was a great place to start – you’ll never work alongside more PR professionals than in an agency environment.

GC: What skills did you learn at Grady that have helped you throughout your career?

NH: Grady provided me with a solid foundation for my career in public relations. Beyond what I learned in the classroom, it’s what I learned and the relationships I created through my involvement in PRSSA, Grady programs and my internships that distinguished me from my peers.

GC: Is there any additional advice that you’d like to give?

NH: Take every opportunity you have today to prepare you for your career. Ask questions. Make meaningful connections with professionals and with your peers. Have a vision for your future, but also be open-minded about where your career may take you.

 


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AdPR Week alumna profile: Jackie Herr (ABJ ’82)

In honor of AdPR Week, we are profiling select Grady College alumni who are using their Grady education in the creative industries they serve. In this series, they discuss their career paths and offer advice to current Grady students.

Jackie Herr, a 1982 advertising graduate, is the co-founder of PICFARI, LLC, a website and mobile app “that appeals to anyone who loves to travel and take photos.”

Herr is a longtime supporter of Grady College. She served on the Grady Board of Trust and is part of AdPR’s The Second Century Club, which is comprised of individuals who make an annual contribution to the AdPR Excellence Fund of $1,000 or more.

Grady College: Which courses or professors were most helpful in preparing you to work in the industry?

Jackie Herr: Professor Ron Lane’s Campaigns course was pivotal. He taught us the importance of knowing your audience, how to establish your presence, how to effectively communicate concepts and strategies in a meaningful, memorable and measurable way. This course really tied the ribbon around all the creative, strategy and research classes

GC: How did you get your start?

JH: During college, I worked for a radio station as a receptionist, DJ, copywriter, and sales-kind of a Jackie of all trades! After college, with Professor Lane’s help, I landed a job at an ad agency as a media buying assistant.

GC: What advice would like to give to students?

Engage and stay engaged with key professors, administrators, bosses, clients and colleagues. They form the basis of a very influential network of next jobs, next clients, and next opportunities. This is where you begin to establish your A-list network. I’m not talking about the hundreds you have in your social media networks, I’m talking about those key people in your life who will go out of their way to help you be successful and not just press the button on Facebook or on Instagram. This is usually a small, but very influential group. One of my best job connections came from a chance meeting with a media rep who had been kept waiting for over an hour to see one of my colleagues. I felt sorry for him and a simple conversation turned into a connection that led not only to my next job, but the source for amazing client referrals.

Work hard to get those internships, preferably before junior year. Demonstrate that you have a “go-getter” attitude. The more you engage now, the more successful you’ll be later in life.


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AdPR Week alumna profile: Melina Baetti (ABJ ’07)

In honor of AdPR Week, we are profiling Grady College alumni who are using their Grady education in the creative industries they serve. They discuss their career paths and offer advice to current Grady students.

Melina Baetti, a 2007 public relations graduate, is a manager of brand and business communications at The Coca-Cola Company.

Grady College: What are some of your everyday duties?

Melina Baetti: My role on the Brand PR team, part of our larger External Affairs team in Coca-Cola North America Public Affairs & Communications, is to help tell and amplify the story of our brands through a variety of PR programs and initiatives. That comes to life in many different ways on a daily basis—some days I’m writing a press release and reviewing media/influencer lists to target for our next program launch, other days I’m responding to media calls about a particular brand-related issue, which means drafting a statement, getting internal alignment, and then sharing it with the journalist (as well as following up and tracking coverage). I work with a slew of different internal team members across our marketing/brand teams, content and social teams, legal department and many others. The work changes day-to-day, which keeps things interesting!

GC: How did you get your start?

MB: The summer between my junior and senior year I applied and was selected for a PR internship at Coca-Cola North America. The internship is only offered to Grady College PR students. I spent that summer learning the ins and outs of PR at one of the best known companies and brands in the world. I also met and networked with many people that helped me get my first jobs and additional career opportunities, and eventually found my way back to Coca-Cola after spending five years working at a PR agency abroad (in Paris, France).

GC: What skills did you learn at Grady that have helped you throughout your career?

MB: The classes I took at Grady taught me to hone my writing skills, do research before planning a program, and also the importance of having attention to detail. In addition, being inquisitive and creative and going beyond what was right in front of you to make campaigns—from messaging to design— to stand out and break through. Almost all of those elements are key in my work today, and though our industry is constantly changing, leaning on those skills while continuing to learn and change along with my work has helped make me successful.

GC: Is there any additional advice that you’d like to give?

MB: Take time to build relationships with people around you. It may not seem like some people are connected to your work or will help you in the immediate, but in the long run, people will remember how you interact with them and your genuine interest in them as a person. Take time for lunch or coffee, to meet new people and to get to know them beyond their work.


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Grady College to celebrate AdPR week Sept. 25-29

The Grady College Department of Advertising and Public Relations announces its third annual week-long celebration of National AdPR Week at UGA, Sept. 25 – 29.

“AdPR Week at Grady is about celebrating our professions,”said Bryan Reber, head of the AdPR department. “This year we are focusing on global communication and women in leadership, two critical issues in advertising and public relations.  We are fortunate to have some real superstars coming to speak.”

The week, which coincides with National Advertising Week, will feature an engaging lineup of events packed with special presentations and professional development opportunities led by industry veterans. The first-ever AdPRide Games, an opportunity for students to celebrate their successes over breakfast and engage in friendly competition between advertising and public relations majors, will be the concluding event.

This year’s keynote speaker, Michael B. Goodman, Ph.D., is director of corporate communication international and professor at Baruch College, The City University of New York. He will deliver a talk on corporate communications from a global perspective.

On Tuesday, the UGA chapters of AdClubIABC and PRSSA are hosting a joint club meeting with special guest Tucker Sarkisian (ABJ ’00), PR director for SweetWater Brewing.

Wednesday features a Women’s Leadership Panel with several female industry professionals serving in a panel discussion led by Karen King. For more information about this event and to see a line-up of panel members, please visit the AdPR blog.

The Department of Advertising and Public Relations boasts national rankings, award-winning faculty and successful alumni who are changing the world of advertising and public relations by applying the knowledge they gained from a top-notch education at UGA.

AdPR pride will be shared on social media with the hashtag #AdPRide.

The schedule of events is as follows:

Monday, Sept. 25:

AdPR Vantage Point discussion: “Corporate Communication Around the Globe,” featuring Michael B. Goodman, Ph.D., director of corporate communication international and professor at Baruch College, The City University of New York, 10 a.m., Grady 412

Tuesday, Sept. 26:

Ad Club/PRSSA/IABC meeting: “Diverse Experience = Success with Tucker Berta Sarkisian (ABJ ’00), PR Director, SweetWater Brewing Company, 6 p.m. North PJ Auditorium

Chick-Fil-A spirit night, mention AdPR@UGA so that 10 percent of the evening’s sales will support our department, Beechwood Chick-Fil-A, 5 – 8 p.m.

Wednesday, Sept. 27:

Student Lunch —  (Reservation required) Round table discussion with panel members from Women’s Leadership Panel, noon, Peyton Anderson Forum

Women’s Leadership Panel — moderated by Grady College professor Karen King, 1:30 p.m., Peyton Anderson Forum. Top female advertising and PR industry executives will discuss the challenges and successes along their own path to leadership. Speakers include Solange Claudio (president, Moxie), Brooke Beach (ABJ ’11 — founder & CEO, MarketWake), Alicia Thompson (managing director, Porter Novelli) and Donna Speciale (president of ad sales, Turner).

Thursday, Sept. 28:

Social Media Mania:  Student and alumni #AdPRide photo contest. Post an industry specific photo of yourself (sitting at your desk, on an agency tour, during your summer internship experience, etc.) and a comment about why you are proud to be a student or alum of  Grady College Department of AdPR. Please use the hashtag #AdPRide.

Friday, Sept. 29 :

AdPR Games 2017 – Free donuts for AdPR students and an opportunity to co-mingle and express their #AdPRide, 10 a.m. – noon, Peyton Anderson Forum.  Come grab breakfast and challenge your friends to a game of corn hole, snap a festive pic in our photo booth, or watch friends and professors compete to see who can eat the most donut holes in 30 seconds!  There will be an overall competition for most participation between advertising and public relations majors.