Student dominates on the track and on campus

 

While other students are getting ready to go out or studying for finals, Hayden Swank only has one thing on his mind as he watches his competitors circle the track at Greenville-Pickens Speedway. His best lap time is 0.3 seconds behind the leader. No matter what his team does, they can’t manage to close that last gap.

Between brainstorming sessions in the trailer and running out to make last-minute changes, Swank is intensely focused on his car.

Hayden Swank sits in his car, and his reflection is shown through the rearview mirror.
Hayden Swank prepares for his race at Greenville-Pickens Speedway in Easley, South Carolina. (Photo by Chamberlain Smith AB ’18/UGA Marketing and Communications)

The skill to navigate a racetrack at top speed is one that Swank has been working on since he was a small child. Members of his race crew say that he has been a sound driver since the age of 7, when he first started racing in quarter-midget cars on local tracks.

As the tires wear down and the light fades, the team calls it quits for the day. After all, they spent all day Wednesday following the exact same motions to dial in every point of contact between the car, the track, and Swank.

Saturday, 7:16 p.m.

Swank dons his fireproof suit in the trailer as the previous race runs its last laps. His race should start at 7:30, but an old transformer blows on the back half of the track, killing the lights. This means a later start for Swank and more time for strategy.

Swank has spent his entire life preparing for the wave of the start flag. His opponents now are big names with big money backing them—racers like Josh Berry and Chad McCumbee.

“It’s like, man, I asked him for an autograph when I was 12 and came to watch these races,” Swank said. “And we haven’t looked out of place against them. But for me, this isn’t the end goal.”

Swank’s ultimate target is to race in the NASCAR Cup Series, a future goal that his team says Swank is always working toward.

While it is tough for Swank to compete against teams with seemingly endless financial backing, this isn’t the only hurdle that Swank has had to overcome in his racing career.

“Nine times out of 10, I’m going to be the only Black driver—not only in my division but in the whole competition,” Swank said. “It’s not uncommon for me to walk into a track and not only be the only mixed driver or the only Black driver, but the only person of color on the premises.”

Hayden Swank sits in the stands in preparation for a race.
Hayden Swank at Greenville-Pickens Speedway in Easley, South Carolina. (Photo by Chamberlain Smith AB ’18/UGA Marketing and Communications)

Swank says that this division puts extra pressure on him as a driver: “I feel like I have an extra responsibility and extra obligation to represent, you know what I mean? I want to put on a good show and prove that I have a place in the sport, and I want to prove to everybody else that anybody can make it.”

Despite the differences and setbacks, Swank remains unfazed as he pulls off a 13th place finish at his third race of the season, and on this tour. While not on the podium, this is no small feat considering his starting position amongst 26 other drivers, including several with more years behind the wheel than Swank has been alive.

Monday, 8:47 a.m.

Swank is back in Athens, and his focus shifts to college life.

Double majoring in advertising through the Grady College of Journalism and Mass Communication and marketing through the Terry College of Business, Swank is in his third year at the University of Georgia.

Going to school while managing a racing career is a challenge, but it’s one he’s up to.

“I think being one of the very few drivers pursuing a degree that’s very relevant to what we do on a day-to-day basis does give me an edge,” Swank said. “I take a lot of what I learn in my advertising and marketing classes and apply that to the racing industry, like the pitches I make when I have to approach a company for the funds to keep the team alive and actually go racing.”

Hayden Swank gives an interview prior to the race at Greenville-Pickens Speedway in Easley, South Carolina.
Hayden Swank gives an interview prior to the race at Greenville-Pickens Speedway in Easley, South Carolina. (Photo by Chamberlain Smith AB ’18/UGA Marketing and Communications)

But he likes to keep those two worlds separate.

“I try not to talk about racing too much or let people know that I race because once I do, I guarantee you that’s all I will talk about with them,” Swank said. “I want to have a life outside of racing, and school’s the best way to do that.

“But I do get a certain sense of fulfillment when I can get somebody interested in racing that would have had no exposure to racing otherwise. I’ve gotten my roommates to the point where they can carry on a conversation about racing. And I’m like, ‘OK, I did my job here.’”

The above feature was originally written and posted by UGA Today, and can also be found on the UGA Today website.

Kailyn Sanders selected as a Most Promising Multicultural Student

Kailyn Sanders, a fourth-year advertising major at Grady College, has been named to the 2018 American Advertising Federation of Most Promising Multicultural students.

Kailyn Sanders accepts her award at a ceremony in New York City. (Photo: Tom Reichert)
Kailyn Sanders accepts her award at a ceremony in New York City. (Photo: Tom Reichert)

Every year the American Advertising Federation selects 50 multicultural students nationwide that they feel represents some of the top emerging talent in the advertising industry.

Through this program students attend a four-day recruiting conference where they meet and learn from top professionals in the advertising industry, visit different advertisers and agencies and interview for full-time positions.

“The conference was amazing because of the large number of advertising professionals that came out to guide and mentor us. I am now connected with CMOs, COO, CCOs, presidents of agencies, recruiters and more,” Sanders, who attended the conference in February, remarked. “Not only did I build connections with the best in the business, but each and every one of the Most Promising Students have become a network of talent that has proven to be the future of the industry. The conference also taught me that I can do anything that I put my mind to. I now have three words that I live by: hustle, resilience, empathy.”

Sanders throughout her studies has capitalized on the different experiences Grady offers to students. In the summer of 2015, she participated in the Cannes Lions Festival of Creativity study abroad where she learned more about the advertising and public relations industry. She also serves as the chair of diversity and scholarship for UGA’s Ad Club by ensuring that there is diversity within Ad Club’s programming, guest speakers and members.

“I am absolutely convinced that Grady’s Department of Advertising and Public Relations is one of the best in the nation,” Sanders said. “Grady has not only taught me to be hungry for learnings inside of the classroom but has pushed me to explore the industry outside of the classroom.”

This is seen in a commitment by Sanders to promote diversity and multiculturalism. In addition to this honor, Sanders has attended numerous industry conferences such as the Publicis Multicultural Talent Pipeline and UGA’s AdPR Academy: Advancing Diversity at Moxie. This opportunity was an “experience of a lifetime” as the AdPR Academy taught Sanders how to start her career as a young professional and how to differentiate herself from others.

“Being nominated by the AAF as a Most Promising Multicultural Student was such a huge accomplishment for me,” Sanders concluded. “When I received the email that I had been admitted into the 2018 class, I was absolutely elated. I felt that my three years of hard work and long nights had finally proved to be worth it.”