Grady College’s Department of Advertising and Public Relations Executive Advisory Council has added five new members: Nelson Fernandez, Susan Goodenow, Greg Guest, Lisa Howard and Carl Turner.
The Council was created in 2014 in an effort to increase internship opportunities and other professional experiences for students as well as expand the university’s corporate resources and number of prominent of guest lecturers.
“As a Grady grad and in my role leading advertising at The New York Times, I’m thrilled to be joining Grady’s AdPR Executive Advisory Council,” Howard said. “The changes and innovations taking place from industry, political and cultural perspectives are foundational for the media business overall, and advertising’s role is a critical one—enabling the future of journalism. It’s more important than ever to be sharing information about and collaborating around the real-time state of the advertising business.”
New members of the board include:
Nelson Fernandez is the co-founder and managing director at APCO New York as well as the chairman of APCO North America. He has pioneered diversity initiatives at the company and has years of experience counseling corporations on public affairs issues. Fernandez has a master’s degree in public affairs from Princeton University and a bachelor’s degree in English from Amherst College.
Susan Goodenow (ABJ ’90) is the vice president of marketing and communications for the Chicago Bulls. She is responsible for leading, developing and managing the team’s strategy and marketing efforts and has a role in nearly all other areas of the Chicago Bull’s communications. Goodenow graduated from the University of Georgia with a degree in journalism and holds a master’s in American Studies from Georgetown.
Greg Guest (ABJ ’87) is the senior director of corporate communications at Georgia-Pacific. He is responsible for the global corporation’s public relations, external and internal communications as well as Georgia-Pacific’s digital and social presence. Guest has a bachelor’s degree in journalism from the University of Georgia and is a member of the Atlanta Press Club and Arthur W. Page Society.
Lisa Howard (ABJ ’92) is currently the senior vice president of advertising at The New York Times. She is responsible for generating advertising revenue for the news agency’s many products across multiple platforms. She has won numerous awards for her work in the communications field, ranging from Henry W. Grady Mid-Career Achievement Award to being named one of Advertising Ages “40 Under 40’ recipients. Howard is a graduate of Grady College with a degree in advertising.
Carl Turner is currently the head of strategy for Publicis LifeBrands Medicus. He has a background in psychology and statistics. He has designed and led research for clients ranging from the Department of Education to IBM. Turner’s professional specialty is in developing strategy and improving team efficiency.
The 2017-2018 AdPR Executive Advisory Council consists of:
Solange Claudio, Moxie
Ciro Dias dos Reis, Imagen
DeShele Dorsey, Dorsey Impact Solutions
Brian Elliott, Amsterdam Worldwide
Joe Erwin, Erwin Creates
Daryl Evans, MediaLink
Nelson Fernandez, APCO Worldwide
Kim Getty, Deutsch
Susan Goodenow, Chicago Bulls
Greg Guest, Georgia Pacific
Annie Hou, Consultant
Lisa Ryan Howard, The New York Times
Chowning Johnson, Dodge Communications
Natali Johnson, Turner
Sean Jones, Comcast Spotlight Atlanta
Tom Landrum, UGA (retired)
Mara Maddox, Creative Circus
Ellen Ryan Mardiks, GolinHarris
Beth Marshall, Atlanta Braves
Andrew McLean, Inventus Media Partners
Mark McMullen, The List
Tricia Melton, Melton Marketing
Manny Rodriguez, MR Media Boost
Tina Stow, UnitedHealth Group
Brad Taylor, Coca-Cola
Carl Turner, Publicis Life Brands Medicus
Deborah von Kutzleben, BBDO
Karen White, Amgen
Julie Winskie, Mercer
Brian Wong, Kiip