Glenna Read, AdPR faculty and alumni recognized at American Academy of Advertising conference

Glenna Read, assistant professor of advertising, was awarded the Mary Alice Shaver Promising Professor Award for junior faculty excellence at the American Academy of Advertising annual conference March 25-27, 2022.

The Award honors a junior faculty member who has demonstrated excellence and innovation in advertising teaching and research. The honor is not bestowed every year.

Students recognize Dr. Read as a dedicated teacher who uses in-class activities to demonstrate concepts and engage students,” said Karen King, professor emerita, in her letter nominating Read for this award.

Since joining the AdPR faculty in fall 2018, Read has taught three different undergraduate classes (Media Strategy and Activation, Advertising and Society and Insights and Analytics), as well as four different graduate classes. She has developed two new graduate courses, Consumer Neuroscience and Media Psychophysiology. She is the founder and director of the Brain, Body and Mind lab at Grady College, which uses psychology, psychophysiology and neuroscience to study how people process advertising.

Read has published thirteen articles in leading journals included Journal of Advertising, Journal of Communication and Journal of Current Issues and Research in Advertising. She has made 30 peer-reviewed conference presentations.

Read’s award was among several honors by Department of Advertising and Public Relations faculty and alumni at the AAA conference.

Grace Ahn trying out Snap Spectacles at the AAA conference.
Grace Ahn trying out Snap Spectacles at the AAA conference. (Photo: courtesy of Grace Ahn)

Other honors included:

    • Nate Evans, associate professor of advertising, Jay Lim (MA ’16, Ph.D. ‘21) and Ph.D. student Marilyn Primovic (AB ’18, MA ’18) received runner-up for the Best Article Award in the Journal of Interactive Advertising for their paper Exploring how disclosure works for listicle-style native advertising: the role of persuasion knowledge, persuasion appropriateness and supplementary disclosure effect of brand social media.”
    • Alex Pfeuffer, assistant professor of advertising, and Joe Phua, associate professor of advertising, were awarded a AAA Research Fellowship Award for a three-year research project studying video blogs and trust cues about COVID information.
    • Jisu Huh (MA ’00, Ph.D. ’03), of the University of Minnesota, was named the editor of the Journal of Advertising.

Additionally, Sun Joo “Grace” Ahn, associate professor of advertising, organized and moderated successful half-day pre-conference session titled “Advertising in the Metaverse.”

Eric Haley (ABJ ’87, MA ’89, PhD ’92), of the University of Tennessee, received best paper awards from several AAA journals.

Jooyoung Kim served as the AAA secretary and is editor-in-chief of the Journal of Interactive Advertising.

Tom Reichert chosen as 2017-2018 American Academy of Advertising president-elect

Tom Reichert, head of the Grady College Department of Advertising and Public Relations, recently was elected the American Academy of Advertising (AAA) President-Elect for the 2017-2018 conference-to-conference year.

“I’m just humbled and honored that my peers would select me for this position,” Reichert said, adding that he hopes “to continue the good work of the American Academy of Advertising and enhance it in ways that make a lot of sense.”

The AAA is an organization for advertising scholars and professionals to express their interest in the advertising industry and education. Members have the opportunity to engage in field research and exchange ideas with other professional and academic members.

In 1962, members outlined the purpose of The AAA. These factors include:

  • To coordinate efforts to advance advertising education;
  • To emphasize the value of professional education for advertising;
  • To study, evaluate and improve advertising education;
  • To stimulate research concerning advertising education;
  • To develop closer liaison between academic disciplines; and
  • To encourage closer cooperation between teachers of advertising.

“We are excited that Tom will take the helm of the American Academy of Advertising.  It is the leading organization for advertising educators and those interested in advertising education,” said Karen King, Jim Kennedy New Media and Advertising Professor. “The AAA holds two annual conferences and has three academic journals under its umbrella.  We look forward to Tom’s leadership as he will do a great job continuing the forward momentum of the organization.”