Grady College Strategic Plan 2020

Adopted by the faculty: April 24, 2013

I. Vision

The Grady College will be recognized globally for leadership, excellence and innovation in education, research and outreach in media and communication.

II. Mission

The Grady College serves Georgia, the nation and the world by creating and disseminating knowledge and insights for the professions and the academy. We educate, challenge and inspire future scholars and educators to think critically, ethically and innovatively. As creators, consumers and leaders, these scholars and educators will advance journalism, advertising and public relations, and telecommunications toward a more democratic society and for the public good.

III. Preface

The Present

The Henry W. Grady College of Journalism and Mass Communication is a major contributor to the mission of the University of Georgia, the nation’s first public institution of higher learning. The Grady College is home to the University’s most significant external program: the Peabody Awards, which celebrates excellence in electronic media. Centers and institutes within the Grady College are known for their excellence in research, teaching and outreach that influence regional, national and global audiences. Students within the Grady College are high achievers with top GPAs and leadership qualities. The Grady College has many graduates who lead media organizations and corporations, set public affairs agendas, pioneer ideas in the creative industries and shape public dialogue around the world. The Grady College has achieved recognition on the strength of student accomplishment, faculty expertise, research productivity, and influential alumni. In sum, the Grady College is lauded as a standard bearer for the University in a recent engagement study.

Moving Forward

The Grady College is prepared to leverage its strengths to build upon the college’s reputation for global prominence. Our plan articulates how we do this: provide leadership to meet the dynamic changes in our professions, enhance our scholarship, build on the strength of our graduate programs, improve our engagement with alumni and strengthen alliances with professional partners. Though the goals we have set forth are bold and ambitious, in an accompanying document, the Grady College Operational Plan 2013-20, details are provided as to how progress will be measured in reaching these goals and related resource opportunities.

Strategic Priorities

The Grady College has many programs and activities deserving greater attention and additional resources; however, priorities must be established. Three priorities have been identified within the scope of our mission. By focusing on these areas, the Grady College can achieve its vision.

  1. Strengthen the graduate program
  2. Enhance the global scope of the Grady College
  3. Convene a conversation with the faculty about the Grady College’s organizational structure

View specific goals in the entire Grady College Strategic Plan 2020.