UGA students launch 30-day diversity initiative on campus
Four UGA seniors launched a 30-day campaign to promote diversity on campus. The campaign, Raise Your Voice, is part of a national competition with the Public Relations Student Society of America (PRSSA) called the Bateman Competition.
The campaign’s on-campus initiatives include two panel events with minority public relations practitioners from the Coca-Cola Company, Edelman, Porter Novelli, Sharecare, AARP and other firms. The students also organized fundraising efforts in partnership with Athens’ downtown Ben & Jerry’s and a banner signing on campus.
“Our goal is to empower minority students on campus and to raise awareness about the need for diversity in the communications industry,” said account executive Emilie Gille. “We have worked so hard in preparation for this campaign, and now are ready to share it with our community.”
This year’s client for the Bateman Competition is the PRSA Foundation—a non-profit focused solely on promoting diversity in the public relations industry. The foundation recently released “Diverse Voices: Profiles in Leadership” to share stories of minority practitioners. Students participating in the campaign are encouraged to promote the book’s sales and promotion.
UGA’s participants for Bateman 2018-2019 are Jaylen Black, Ellie Fields, Emilie Gille and Maria Stagliano, who are advised by Dr. Juan Meng.
Raise Your Voice is a 30-day campaign aimed at promoting diversity in the communications industry. The student-led initiative is part of a 2019 national competition called the “Bateman Competition” in which students across the country compete with the same client—The PRSA Foundation.