Abstract: This innovative practice paper explores a theoretical framework supporting leadership self-assessments — leadership self-efficacy theory. The paper describes the theory’s application in an exemplar self-assessment instrument and explains our approach to understanding the inner workings of assessments by creating and testing our own. Note: This paper resulted from an academic-industry collaboration with the Cox Institute’s Levin Leaders program, the Fanning Institute, and the Turknett Leadership Group.
Abstract: Due to prevalent misinformation and low coverage rates for flu vaccination, the role of health departments to address uncertainty and increase awareness of flu vaccination facts in their messaging became crucial. Utilizing Twitter data generated during the peak of the 2017-2018 flu season, this study suggests that people presented negative attitude toward flu vaccination when they perceived lower self-efficacy from CDC tweets and experienced anger when they perceived lower level of uncertainty in flu risks.