Who Cares about Media Industry COVID policies?

Kate Fortmueller. “Who Cares about Media Industry COVID policies?” In Media Industries in Crisis: What COVID Unmasked. Edited by Vicki Mayer, Miranda Banks, and Noa Lavie. New York: Routledge.

Abstract: During the initial U.S. COVID surge of March 2020, media industry trade papers worldwide provided a corresponding wave of updates about production shutdowns as Hollywood industry stakeholders from rank-and-file union members to executives looked on in bewilderment, wondering: what next? This chapter focuses on how the development of new on-set COVID protocols impacted individuals and industries beyond the usual industry stakeholders and their content-loving fans. This chapter contextualizes the friction between traditional industry stakeholders and emerging ancillary businesses amid the media industry’s policy adjustments and adaptations to the COVID-era. This chapter assesses the ancillary business reaction to Hollywood’s developing on-set safety regime and considers how the COVID actions might inform future responses to industry-wide crises.

Working in the Media Industries: Qualitative & Quantitative Market Research

Kate Fortmueller is co-moderating a webinar on “Working in the Media Industries: Qualitative & Quantitative Market Research,” from 12 noon to 1 p.m. on Sept. 16.

Abstract: Interested in incorporating market research into your next project? Thinking about your options after graduate school? Want to teach your students about conducting market research and audience studies? In this discussion, Justin Wyatt, a media researcher and former associate professor of media arts at University of Arizona, talks about moving between academia and industry, the skills needed for media research projects, how to build your professional network, the opportunities for consulting work, and ways to position yourself professionally to the media industries.