Ethical leadership and influence building: An examination of female public relations’ perceptions on preparedness, role modeling, and influence strategies

Abstract: Practices of ethical leadership in public relations can be context-specific but they can influence organizational effectiveness. By conducting a national survey, this study examines female public relations professionals’ perspectives on ethical leadership. The results suggest that female professionals feel ready and confident in providing ethics counseling as needed. Public relations leaders’ ethical conduct help reinforce team members’ ethical practice. Female professionals suggest it is necessary to use multiple strategies to build and enact influence as an ethical leader in public relations. Theoretical and practical implications are discussed.