Karen Robayo Sanchez (PhD student), Yan Jin, and Vivian Medina-Messner (2023, March). “How Hispanic and Latino Young Adults Respond to COVID-19 Crisis Information on Social Media: Opportunities of Overcoming Digital Inequality Threat to Public Health.” International Public Relations Research Conference (IPRRC), Orlando, FL.
Abstract: Our research seeks to provide current knowledge on media usage by Hispanic and Latino young adults in a health crisis. We will perform a survey to identify the sources and means used by this population during COVID-19 to seek, vet, and share information in a social media-mediated health crisis. This study will be among the first pursuing to identify the sources and media used by Hispanic and Latino young adults during the COVID-19 pandemic to seek, vet, and share information in a social-mediated health crisis. Our findings will contribute to future research essential to advancing health public relations theory and practice by addressing the digital inequality and health information disparity challenges confronting racial and ethnic minority groups in times of public health.